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Lessons Learned From Selling 3 Million Cases of Vodka A Year

Last week, Michel Roux died. You might not have heard of Michel… But you’ve almost certainly seen his work. Back in the 1980s, Michel became the head of Carillon Importers Ltd… And Carillon’s biggest import was Absolute Vodka. At the start of Michel’s tenure, in 1981… Carillon was importing around 20,000 cases of Absolut Vodka […]