“Great Products Don’t Need Marketing”
I feel like recently, I’ve been hearing more and more of this from some people…👂 And I disagree. Pretty vehemently, actually. I mean, on a fundamental level, it just doesn’t make sense… There are so many great products out there that have never had much impact because...
You Can’t Promise Results
I never promise results to prospective clients. That’s a terrible idea for a myriad of reasons.❌ First, as a copywriter, you have no clue if what you write will work or not.✍️ That’s true whether you’re me (Stefan) or you’re a first-timer. Personally, I like to say...
Enter Code “SLAP” at Checkout
Money follows attention. This means that where people place their attention, they also tend to spend their money.💰 Or to put it another way, generally, if you’re in the spotlight, you’ll tend to benefit financially from it. This is true for people who have content go...
Upsells at a Restaurant
Some time ago, my wife and I spent the weekend in Las Vegas celebrating our wedding anniversary…🥂 There was one moment at a dinner that weekend that I’m particularly keen to share, because it contains a good marketing lesson. We ate at a steakhouse…😋 And since this...
Your Upper Limit Problem
Some good few months back, Chris Guerriero said something that's really stuck with me:🤔 “When you force someone to leave their sandbox, one of two things often happens. Either they resent you for it, or they just find a way to return to it.” I thought this was...
I Hate these Types of Copywriters the Most
I’ve been writing copy since 2012…✍️ But I didn’t really start coaching and mentoring other copywriters “at scale” until 2019. Since that time, I’ve talked with thousands of copywriters – from very advanced ones to brand new ones… And there’s one personality type that...
Ever Heard of a Derecho?
I went to Weather.com to look for examples of native ads. When I got there though, the homepage had reports about a powerful and “deadly” derecho that hit South Dakota the day before. My first thought was, “What’s a derecho?”🤔 So I Googled it.👨💻 I went to the website...
Weird Dream About Golden Hippo
I recently had a dream where I was invited to a meeting with a bunch of the core people at Golden Hippo. If you don’t know that company, Craig Clemens co-founded it and they’re a 9 figure behemoth that does deals in health, skin, pet, etc.😴 They work with lots of...
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