Direct response copywriters: how would you write the worst copy ever?
All direct response copywriters are chasing conversions, but there are some things that will drive them away…far away. Want to know what to avoid in your next piece of copy? We asked readers to chime in. Read on to see what they had to say. And if you’re looking to...
Why Your Emails Aren’t Making Money
Maybe you’re a business owner. Maybe you’re copywriter. Either way, you’ve worked hard on that email. You’ve written and re-written it in hopes that the people on your distribution list will open it, read, it, and click on your links. If it ends up in their spam...
Stop worrying about the critics
If you’ve been following my content for a while, you know I like musicals…🎼 And besides Hamilton, my favorite musical is Les Miserables. I remember first hearing the soundtrack to the musical when I was around 6 years old and being blown away by it… And soon after, my...
One dog, two tennis balls…
My dog Winston loves to play keep-away with tennis balls.🏐 Many evenings we’ll go out into the backyard, and I’ll spend thirty minutes or so chasing him around. When I do catch Winston and get that ball, I throw it across the yard… And he runs and chases it down like...
When you can’t trust yourself (mindset)
Here’s a question that recently came from a Copy Accelerator member:👇 “How can I grow as a copywriter and marketer if I can’t trust myself?” This might seem like an odd question to some people, but it’s actually pretty common…🤷 Because, when you’re early on in your...
When it comes to copy, be a “Sell Out”
As with most places where rich tourists tend to flock, Park City, Utah has a lot of art galleries.🖼 My wife Laura and I always try to take at least one day during our visits walking up Main Street and going in all of them… And that’s exactly what we did a few weeks...
Freelancers – what skills can give you an advantage no matter your industry?
An NPR study released in 2020 showed that 2 million Americans had started freelancing in the prior year, fueled largely by the pandemic. Today, more than one third of the workforce performs freelance work. Even though we specialize in training freelancers to write...
Keeping “the Main Thing the Main Thing” as a Freelance Copywriter
I once got this advice from a wise old farmer: “The main thing is keeping the main thing the main thing.” His advice sounded simple and folksy at first, but I think about it all the time… and it’s anything but simple. Not keeping “the main thing the main thing” has...
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