Blog

I was just thinking about how much I love being a writer.🤓 It’s always been that way.🤷‍♂️ When I tell people the origin story of how I discovered...

Some time ago, I applied to be a speaker at one of the biggest digital marketing conferences in the world…🎤 Something I’ve gone to many times over...

Some time ago, I had a call with the Director of Marketing and CEO of a health supplement brand that was interested in hiring me to do a VSL.📞 What...

There’s a state preserve near my house. I’ve seen the trails when I look out west from my upstairs balcony, and I’d been wanting to explore…🕵🏻‍♂️ So...

One night, while I was out of town, I ordered some sushi for dinner. I’d never heard of the place before, but I did a quick google search before...

Literally, every time I hang out with other high-level entrepreneurs, we talk about mindset. It’s kind of amazing… I was at dinner with two local...

I kept handing the woman napkins as tears streamed down her face.🤧 Here’s the story.👇 I'm eating at the bar of a steakhouse in Las Vegas when a...

Back in the 80s and 90s, Polk Audio was considered one of the better high-end loudspeaker companies in the market. This was an era when home stereos...

Whether you’re trying to land more clients… Or you want to boost conversions in your funnel… There’s one simple thing you can do to increase your...

Recently, I got an email from someone on my list saying the following: “Hi, Idol Stefan,👋 Hope you're doing great and safe.   I just have one...

One night, my dog Winston ate a pair of my earplugs. It happened while I was getting ready for bed, and I looked around and couldn’t find them...

For a final assignment for some mentees some time ago… I gave them an eBook in the survival space, along with a brief…🎧 Then told them to write a...

I totally swiped that headline from the Tony Robbins documentary from some years ago... But hey, it’s true.🤷‍♂️ I am not your guru. I’m nobody’s...

NOTE: part of this post might be hard to read, but I promise it has a happy ending.😊 One evening, my daughter, wife and I were in the family room...

The power of a strong network never ceases to amaze me.🤩 A while ago, I emailed my list asking if anyone knew a good doctor who would be interested...

For those who have thought about starting your own offer, or who are struggling to get an offer to work, this email could save you a ton of money…📧...

I was doing some business in CA some time ago… One morning while I was there, I woke up at around 6:00 am.🕕 I walked to Starbucks about half a mile...

I have an old friend, one I’ve known for years and years. His name is Dennis. He’s a working actor who does a lot of commercials…🎬 And some time...

Hey, have you heard of a Birkin bag before? At the risk of sweeping generalizations, it's probably fair to say that a good chunk of women on my list...

I post a lot of copywriting jobs…✍️ And these jobs get a lot of applicants. For most of them, I can only hire one person… Yet I may have 10+...