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Business Lessons Everything

He Went From Limo Driver to Millionaire Just By Listening To His Clients

Back when I was writing copy for the guys at Lion’s Publishing… I heard a crazy story.  One of the guys from Lion’s had flown out to a conference somewhere in Eastern Europe… And once he was there, he and some of his friends in the space hired a private driver to take them around.  […]

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Business Lessons Everything Mindset

Don’t Be Like Evan from MasterChef Season 10

My wife Laura and I love watching MasterChef. It’s one of our favorite shows, and one of the only “Network Shows” that we consistently record. This current season (Season 10) has been really fun and entertaining so far…. The competition is fierce, there have been plenty of twists, we’ve seen lots of dishes that make […]

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Business Lessons Everything Mindset

A Decision Making Process + Ripple Effects In Business

I was searching through my Evernote and found an old note I’d created titled: “HLH: Our 3 Major Roadblocks.” This would have been written in October of 2015, when I had just recently left Lion’s Publishing and created a supplement company on my own.   The three roadblocks I had written down were: 1. Fulfillment […]

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Business Lessons Copywriting Training Everything Mindset Working With Clients

On Turning Down Projects + “A Tale Of Two Copywriters”

One of the factors behind my success as a direct response copywriter is that I turn down projects pretty regularly. I do this for a lot of reasons, including: -We can’t agree on a dollar amount – I’m not passionate about the product/offer/niche – I don’t think I can kill it for the product/offer/niche – […]

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Business Lessons Everything Uncategorized

A Running List of Business Truisms / Stuff I Think About In the Shower

Be careful not to confuse revenue with profits. Don’t get “drunk” with large numbers. You can generate a ton of revenue and still have a failing business. Be careful not to confuse revenue with profits. Don’t get “drunk” with large numbers. You can generate a ton of revenue and still have a failing business. Some […]