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Copywriting Training Everything

On Writing Quickly like a Sociopath

Earlier this week I wrote a new promo.  It took me 2.5 days (M – Weds afternoon).  It’s around 11,000 words. I think it’s really good. The client does too, which is much more important than what I think. I gotta say though…this one was so easy for me… I mean REALLY easy… And I […]

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Copywriting Training Everything

On Writing Killer Fascination Bullets

One of the biggest “jumps” I made as a copywriter came from a single PDF.  It was a copy of the Screaming Eagle newsletter, published by Clayton Makepeace and Tony Flores. The topic was “21 Bullet Secrets That Ignite The Selling Power Of Your Copy.” As the name would suggest, the newsletter mentions 21 different […]

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Copywriting Training Everything

Advice to a Young Copywriter

A few months ago I got a message from an aspiring copywriter asking if I had any advice for him.  I asked him where he’s at currently with his career.  He replied that he was broke, living in his parents’ basement, and wanting to get out of the gutter.  He told me he’d also just […]

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Copywriting Training Everything

Default Modes: On Maximizing Pleasure Vs. Minimizing Pain

Last summer around this time, I was house shopping… And one of my favorite houses had these massive, floor-to-ceiling windows. I loved this: The windows allowed for natural light to flood in throughout the house… And from the moment I walked through the front door and into the sunlit living room… I felt this utter […]

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Business Lessons Copywriting Training Everything Mindset Working With Clients

On Turning Down Projects + “A Tale Of Two Copywriters”

One of the factors behind my success as a direct response copywriter is that I turn down projects pretty regularly. I do this for a lot of reasons, including: -We can’t agree on a dollar amount – I’m not passionate about the product/offer/niche – I don’t think I can kill it for the product/offer/niche – […]

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Brand Advertising Copywriting Training Everything

Lessons Learned From Selling 3 Million Cases of Vodka A Year

Last week, Michel Roux died. You might not have heard of Michel… But you’ve almost certainly seen his work. Back in the 1980s, Michel became the head of Carillon Importers Ltd… And Carillon’s biggest import was Absolute Vodka. At the start of Michel’s tenure, in 1981… Carillon was importing around 20,000 cases of Absolut Vodka […]

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Copywriting Training Everything

Do You Use An Outline When Writing Long Form Sales Copy?

As some of you may have seen from my talks, I have a fairly detailed sales letter outline. It’s not perfect, but it does cover all the major sections of a long-form letter, and it further breaks down those sections into little pieces. What I like about it is that: 1) It makes writing sales […]

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Copywriting Training Everything

How Studying Flemish Paintings Can Dramatically Improve Your Sales Copy

Plus: Why The First Draft of A Sales Letter Is A Lot Like A Fatty Cut of Steak… The Best Piece Of Copywriting Advice I Ever Got… How To Not Let Your Inner Critique Sabotage Your Writing Efforts… And A Lot more… One of the best pieces of copywriting advice I ever got came from […]