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Everything Mindset

Want to Make More Money? Then Stop Overcomplicating Things.

I think we overcomplicate things a lot of the time. Case in point: I recently decided to revamp an old offer of mine. This is something that last received traffic in 2017, and it has been sitting dormant ever since. The offer was pretty solid back in the day, not one of my biggest or […]

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Everything Mindset

Let’s Talk About FAILURE!

This weekend I was lucky enough to get to see Magic Johnson speak in person, and to also briefly meet him.  The man is pretty incredible, and not just for his athletic accomplishments.  In fact, really his sports career pales in comparison to what he’s done since “retiring.” From being an early partner with Starbucks […]

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Everything Mindset

I Just Booked A $33,000 Private Jet Flight, And Here’s What It Taught Me About The Entrepreneurial Mindset

A few months back… A couple friend of me and Laura’s asked us If we wanted to go with them to a mastermind that’s happening in Cabo in late October. We said “sure”… But looking at the flights from Las Vegas to Cabo… I quickly realized that there weren’t a ton of direct flights… And […]

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Everything Mindset

Last Night I Punched My “Imposter Syndrome” In The Face

A while back I wrote about how some of my inner self-talk used to be “I’m not good enough” and “I don’t belong.” Well last night those thoughts reared their head for the first time in a long time. Not as viciously as in the past, but they were there alright… And in this post… […]

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Everything Mindset

What New York’s Best Pizzeria Can Teach Us About Excellence

Two Saturdays ago when I was in New York City… Me, my wife Laura, and two of our friends went to go eat at Di Fara Pizzeria. Some of you guys may have heard of Di Fara before… Because it’s consistently voted as the one of the best pizzerias in all of New York. – […]

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Everything Mindset

On Giving Yourself Permission (To Be Unhappy)

We often hear advice about “giving ourselves permission to be happy.” And that’s good advice… But in my opinion, the opposite version of this advice is also extremely important… Which is that: You should give yourself permission to be unhappy. I’m not joking: Allowing yourself to feel unhappy, angry, pissed off, depressed, etc… It’s wildly […]

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Business Lessons Everything Mindset

Don’t Be Like Evan from MasterChef Season 10

My wife Laura and I love watching MasterChef. It’s one of our favorite shows, and one of the only “Network Shows” that we consistently record. This current season (Season 10) has been really fun and entertaining so far…. The competition is fierce, there have been plenty of twists, we’ve seen lots of dishes that make […]

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Everything Mindset

How Eliminating Two Negative Beliefs
Changed My Life (And Made Me Rich)

Screw it, I’m gonna share something super personal. This is something that will probably surprise the people involved, because I don’t think they know this… But it has to do with mindset… And overcoming your mental baggage and blocks. In some respects, this ties-into a question Jimmy Parent asked me about mindset and getting clients. […]

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Business Lessons Everything Mindset

A Decision Making Process + Ripple Effects In Business

I was searching through my Evernote and found an old note I’d created titled: “HLH: Our 3 Major Roadblocks.” This would have been written in October of 2015, when I had just recently left Lion’s Publishing and created a supplement company on my own.   The three roadblocks I had written down were: 1. Fulfillment […]

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Business Lessons Copywriting Training Everything Mindset Working With Clients

On Turning Down Projects + “A Tale Of Two Copywriters”

One of the factors behind my success as a direct response copywriter is that I turn down projects pretty regularly. I do this for a lot of reasons, including: -We can’t agree on a dollar amount – I’m not passionate about the product/offer/niche – I don’t think I can kill it for the product/offer/niche – […]