1. Has Your Copy Really Done Over $530,000,000 in Sales?
2. Why is the Event April 18th and 19th and Not Sooner?
A few reasons. With the holidays coming up, people’s schedules start getting crazy. So that rules out November and December. Then I’m due to have my first child (it’s a girl!) on January 9th, 2018.
So I want to put enough padding between the birth of our daughter and the event, just to be safe. Plus on top of that you’ve got ASW and T&C in January and February respectively, and I don’t want to compete with those events.
3. Was Your Special “Close” That Increases AOV Included in this Letter I Just Read?
Nope. You’ll have to come to Vegas to get the full close in all of its glory.
4. Why Are You Charging Money?
For one thing, if you pay for something you tend to value it a lot more. But on top of that, this stuff is going to be really high-level, and it would just be a crime to give it away for free.
On the plus side, I was originally going to charge $25,000 minimum to attend. So you’re getting a bargain.
Additionally, you should know that I’m trying to make this whole event ridiculously memorable. Which means a lot the “revenue” generated for this event will go back into creating an unforgettable experience for everyone.
5. Who Should Attend?
Copywriters will obviously benefit from this.
So will business owners in the direct-response space, because it will allow you to work more intelligently with both in-house and outsourced creative professionals that you hire.
Additionally anyone who employs in-house copywriters should STRONGLY consider sending them, it’ll be one of the best returns you ever get from an investment.
On top of that, media buyers who are in charge of conceptualizing or crafting creatives will love this event, because you’ll leave it creating ads that click + convert better.
And finally, pretty much anyone who sells shit to other human beings is going to benefit tremendously.
6. What Niches Have You Worked In?
Nutra, Finance, Education, Consumer Products, Personal Development, Medical, Legal, Dating, and Survival to name a few.
I’ve also written high-converting web copy for some of the largest corporations in the world.
7. Can You Quickly Repeat the Terms of the Guarantee?
If you don’t get at least $1MM in value when you attend this two-day intensive…
Then not only do I refund your ticket…
I also reimburse your travel and hotel expenses up to $3,500.