Back in 2020, when I created RMBC Method, the copywriting world was relatively simple. You wrote long-form sales letters. Maybe some emails. Perhaps the occasional Facebook ad.
That world is dead.
Here's what 2025 actually looks like: A single product might need copy for YouTube pre-roll ads, TikTok native content, Meta video campaigns, Google search ads, native advertising on Taboola, Amazon sponsored products, Instagram Stories, and in-app advertising on platforms like AppLovin.
Each platform has its own psychology. Its own context. Its own rules for what works. But here's the problem: Most copywriters are still using "one-size-fits-all" methods from 2020.
Entertainment mode - surprise, delight, teach something quick
Information consumption - feel like editorial content, not sales
Research mode - facts, comparisons, social proof
Video-first storytelling with educational or entertaining hooks
Same product. Four completely different psychological states. Four completely different copy approaches required.
In 2020, when I talked about writing a long-form VSL in a single week, people were astounded. When I mentioned the whole process took me about 12-16 hours, it sounded like I'd cracked the ultimate efficiency code.
Now? 12-16 hours for a VSL is dinosaur time.
Everyone knows ChatGPT exists. Almost no one knows the systematic processes for world-class copy. They'll ask ChatGPT to "write a sales letter" and get generic garbage.
Meanwhile, I'm using specific prompting sequences, custom Claude Projects, research workflows with Perplexity, and strategic AI partnerships that produce copy indistinguishable from what I'd write manually—except it takes 90% less time.
"His business has more than doubled its monthly revenue since joining Copy Accelerator Pro and implementing what I teach."
"Six months ago, his company was doing $300k/month and struggling. This month, they should hit $1M in revenue, and he credits the AI training and updated processes as 'MANDATORY if you wish to survive and thrive as business owner and copywriter in this market.'"
"An offer that went from 0 to 100+ customers per day on cold traffic in a single day. He called the VSL 'pretty disruptive' with 'the lowest CPA I have ever seen.'"
This isn't just another "AI copywriting course." This isn't just about sales letters. This is complete copywriting education for the 2025 landscape—foundational knowledge plus rapid AI-powered implementation.
Meta, YouTube, TikTok, Native Advertising, Google Ads, Amazon, AppLovin, and emerging platforms
Short-form (3-10 min), Medium-form (10-30 min), Long-form (30+ min) - when to use which and why
Platform-specific strategies to make ads feel like editorial content
Checkout pages, email sequences, upsells, cross-sells, retention strategies
Systematic processes, LLM prompting sequences, research workflows, custom Claude Projects
Customer psychology across platforms, market awareness levels, funnel optimization
Here's what I know will happen over the next 12 months:
The copywriters who understand platform-specific strategies and AI-powered processes will thrive. They'll write better copy faster, land bigger clients, and scale their businesses.
The copywriters who stick with 2020 methods will struggle. They'll wonder why their conversion rates are declining, why clients are choosing other writers, why their results don't match what they used to achieve.
The gap between these two groups will become insurmountable.
Which group do you want to be in?
I've been doing this for over a decade. I've generated over $1 billion in sales. I've built and exited multiple businesses. I've trained hundreds of copywriters.
I can tell you with complete confidence: The methods I'm teaching in RMBC II represent the biggest leap forward in copywriting effectiveness since the internet was invented.
The only question is whether you'll be part of it or watching from the sidelines.