Made Rewriting A Sales Letter A Breeze

“Wednesday; my first day as a copywriting intern.

Got from 1pm to evening to completely rewrite a sales letter that was all features and a non-descript lead.

All the research I had was an hour’s chit chat with two people from the company from the day before.

OUTCOME:

9pm: Handed in a 7-page letter.

Story-driven lead about the creation of the product.

The remaining 6 pages were a TON of social proof backing the major claims made in the lead.

The close was basically 5 quotes from people saying: BUY THIS, IT’S TOTALLY WORTH IT! and a hint of FOMO…

The letter will immediately replace the product’s main webpage.

Thank you (R)MBC, for making research directly copy/paste-able once you know what to look for.”