Good morning 🙂

Today, I want to close the loop on all of my blog posts about Average Order Values.

If you’re new to my blog…

Here’s the quick background:

I have a health supplement sales funnel with a business partner…

It’s converting extremely well and doing several hundred front-end sales today.

And so, I’ve been on a quest to increase the AOV (Average Order Value).

To this end…

The first thing I did was to modify the “close” for the sales letter.

And, in case you don’t know…

The close = the end part of the sales letter, where you’re telling the prospect to buy.

In total, these modifications added about 400 words to the copy…

But it’s made a massive difference and increased the AOVs by about $30-$50.

Cool?

Okay, so like I also mentioned yesterday…

We had a large mailer send traffic to our offer a few weeks back…

And, before I updated the close…

Their AOV was $112 over roughly 220 sales.

Not great.

Well, yesterday that same mailer sent to our offer again…

And over 183 sales…

Their AOV was $163.

That’s a $51 improvement to the AOV thanks to the new close.

But, that’s only PART of the story…

Because we tested something else yesterday too.

And it has to do with Upsells and Downsells.

Here’s how the test went:

Version A of the funnel had our original upsell in it…

Which gave the buyer the option to add either 6 or 3 additional bottles to their order at a discount…

But it didn’t have a down-sell.

Version B of the funnel had an Upsell AND a Downsell.

For Version B…

The upsell gave the buyer the option to add 6 more bottles to their order…

And, if they said no…

They saw the down-sell…

Which offered them the chance to get 3 more bottles instead of 6.

Also, for Version B…

The copy and design were based off the template that I’ve used consistently in the past for all of my other offers…

Whereas for Version A…

The copy and design were not based off of my template at all.

Got it?

Okay, so here were the results…

For Version A…

7% took the 6 bottle option…

And 7% took the 3 bottle option…

So a 14% take rate total.

For Version B…

14% took the 6 bottle upsell…

And 18% took the 3 bottle downsell…

So a 32% take rate total.

This was over several hundred sales…

And, just to really point out the obvious…

What the results show is that Variant B increased the total take rate by more than 100%!

Pretty crazy, right?

—

Now, why do I think this happened?

A couple of things…

I think not giving them an option on the first upsell made a big difference…

Because as soon as you introduce optionality into the upsell…

The buyer also considers an unstated third option…

Which is to say no.

It’s classic “decision paralysis”…

Where the consumer can’t decide…

So they become overwhelmed and take no action at all.

In addition to this…

A lot of it also comes down to design…

Because the new up/down follows the same design I’ve used for years.

It’s very clean and well laid out…

And I think that increases clarity for the customer…

Making it easier for them to say “yes.”

And lastly, there’s the copy…

The new upsell and downsell are very short…

Less than 500 words each.

But, the way the copy is written…

It increases urgency and scarcity…

And gives the consumer a really compelling reason to stock up on more bottles now.

The original upsell copy didn’t have that level of urgency…

So the prospect didn’t see a big reason to buy.

—

I’m pretty happy about the performance of the new Up/Down…

But, I know we can get the take rates WAY higher too.

Right now…

I have one of my copy cubs writing a much longer Upsell script…

Then we’re going to give it to our doctor spokesperson…

And record him reading it on camera.

We’ll then test that longer video upsell vs the current control…

And my guess is that this new one will increase the take rate by another 30% or more.

—

Okay, so that’s about it for today.

To be honest, I was actually going to write about something entirely different…

But this data is just so damn interesting…

And I had to share it with you.

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

The post An Upsell Test That Increased Conversions By Over 100% first appeared on Stefan Georgi.

Good morning 🙂

Today I want to go back to the subject of AOVs (Average Order Value)…

Because it's just so damned important…

Yet too many marketers are still getting it wrong…

And, they're suffering as a result.

—

That's why in this blog post…

I’m going to give away something insanely valuable:

The fundamentals to what I call my “AOV Money Close”…

Which is a collection of phrases and strategies I use…

To hammer my customer at the end of my sales copy…

In order to get them to buy more.

This works whether it’s a long-form text letter, video sales letter, or even an eComm page…

And, the big concept behind my AOV Money Close…

Is that “Smart People Buy More.”

That’s what we’re telling the prospect throughout the end of the copy…

We’re letting them know that when it comes to our previous customers…

The truly smart and savvy ones bought the biggest package we offer.

And, we’re also telling them that if they want to make the best decision…

They should buy the biggest package, too.

—

This may sound obvious…

But I first started applying this concept back in early 2017…

And, for the very first sales letter where I did this…

The AOV increased from $150 to $220 immediately…

Which was crazy…

Because all I did was strategically add a few lines of copy.

Pretty nuts, right?

At 200 customers a day that equated to an extra $14,000 in revenue…

And over the course of a year, that added up to an extra $5MM+ in revenue.

And, considering our profit margins were around 30%…

That didn't suck 🙂

—

Okay, so when I say “add a few lines of copy,” what do I mean?

Let me show you…

After I’ve introduced the product…

And gone through the features and benefits…

The next thing I do is build up scarcity.

So, I’ll say something along the lines of…

“Now at this point, I’m sure you’re excited to get PRODUCT…

And while there’s nothing I want more than to make that happen…

The truth is, getting PRODUCT can actually be quite a challenge.”

I then explain why it can be hard for prospects to get the product…

Whether that's limited inventory, limited production capacity, a limited promotion, or something else.

What I also do, though…

Is stress that in addition to whatever the reasons for scarcity are…

There’s the fact that people keeping ordering more and more of the product…

And that this is creating an even bigger demand for the already limited supply.

Does that make sense?

Here it is broken down again:

1. Supplies/Packages are limited because of ABC Reasons…

2. And because so many people are ordering the largest quantity of PRODUCT for XYZ reasons [XYZ = they don’t want to run out of it in the future, they’re sharing it with family and friends, they use it more often, etc]…

3. It’s putting even more of a strain on our already limited supply…

4. Which means the availability of Product is even more limited.

—

This creates urgency for the prospect…,

But, it also signals to them that smart people are buying greater quantities of the product…

And we don’t stop there…

I also paint a picture of what life looks like with the product…

And specifically, I show them how life looks the best when they order the biggest amount.

So, for example…

If you’re selling an energy supplement, you can say something like:

“With 1 bottle, you’ll be on your way to feeling great…

With 3 bottles, you’ll be flooding your cells with clean, sustainable energy…

And with 6 bottles…

It’ll be as if you’re recharging your cells entirely…

Almost like you’re taking the batteries inside your cells and powering them from 0% to 100%.

And when this happens….

When you’re busting with energy and nourishing your cells month-after-month-after-month…

Life becomes a whole lot of fun.”

From there…

You’d go on to paint a picture of what life could look like once the prospect is feeling their best…

Tell them to imagine they're out dancing with their spouse…

Or crushing it at work and getting a raise…

Or whatever their big desires are.

—

Oh, and another thing I’ll do…

Is that I’ll mention the biggest packages in my CTAs (call to actions).

So, sticking with the example above…

My call to action would be something like…

“So go ahead and choose the 6 bottle package right now (or whatever package is best for you).”

By doing it this way…

I get to explicitly tell them to take the 6 bottle package…

But I also give them flexibility.

That way, if they truly can’t afford the 6 bottle package…

It doesn’t mean they are disqualified or scared off.

And that’s an important point.

We’re not trying to say that they won’t get any benefits from the smaller packages…

Rather…

We’re simply communicating to them that the smartest people buy more.

—

Let me give you a quick real-life example of what I’m talking about here.

This is for one of the health offers I’m running with my partner, Cody…

Where the prospect has the option to select from one bottle, three bottles, or six bottles on the checkout.

Originally, this offer was written by another copywriter and didn’t have the AOV Money Close…

So I added in my close to the sales letter (total it was about 400 new words of copy)…

And check this out:

For one of our biggest email affiliates…

The first time they mailed to this offer…

They did over 200 sales…

But their AOV was about $112.

Well, they sent it again today…

And we spit the traffic…

With half going to that original funnel, and a half going to the version with the AOV Money Close…

So far this morning they’ve done just over 100 sales…

And, here are the results:

The version without the Money Close has had ZERO people take the 6 bottle option…

While for the version with the Money Close the take rate is 20%.

That's a really big deal…

Because the 6 bottle option is $174…

So by simply adding 400 lines of copy to the close…

I’ve added $34.80 to our AOV ($174 x .20).

—

Okay, that’s it for today…

I hope you have an awesome day!

– SPG

P.S. Don't forget – your prospects want to be told what to do. That's why the AOV Money Close works so well. We're explicitly telling them to take the biggest package. And when we do that, a shockingly high percentage of the prospects say, “okay sounds good.”

P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

The post The “Money Close” I Use To Drastically Increase AOV first appeared on Stefan Georgi.

Good morning,

Hope your day is off to a great start 🙂

In this blog post…

I’m going to continue with the series I’ve been doing about how to optimize an offer once you know it’s a winner.

The background here is that Cody and I have a new supplement offer that’s been scaling to several hundred front end sales a day.

It happened really fast…

So now, I’m scrambling to do all of these things that will help us maximize our profits and the longevity of the offer.

If you missed any of the previous blog posts, you can check them out below:

How To Maximize Your Winning Offer Step 1: Get Your AOVs Up
How To Maximize Your Winning Offer Step 2: Add in Subscription
Maximizing Your Winning Offer Step 3A: Monetize That Data (Email)
How To Maximize Your Winning Offer Step 3B: Monetize That Data (Phones)

But for now, let’s keep going…

—

Maximizing Your Winning Offer Step 4: Add Inserts To Your Packaging

I’d say I’m surprised by how many people don’t do this…

But, in full transparency…

Cody and I don’t have one created for our new offer yet…

And we should.

The Insert doesn’t have to be super long – it can be just one page, double-sided…

But it increases the customer experience significantly.

—

So, what should go on the Insert?

First off, I’d have the essentials…

Like your company’s contact info (at least email + phone number)…

A reminder of the billing descriptor they’re going to see on their bank statement…

And your refund policy.

Then, I’d have a paragraph thanking them for their purchase and reinforcing that it was a good decision.

Remind them of why they bought and the benefits they can expect with your product.

For consumable or topical products…

I’d also include directions on how to use the product…

Because we want the customer to experience as little confusion as possible.

Now, this is a lot of the basic stuff.

But, in addition to that…

On your Insert…

I’d also be promoting OTHER products that you sell.

There are a few ways you can do that.

The simplest would be to just have a little box…

That includes a discount code on any of your other products…

Along with a link to your eComm Site and a phone number where they can call to order.

Or, you can go a bit more in-depth…

By picking 1-2 products that you think the customer would like (based on the product they just ordered)…

And for each one, include a paragraph on the insert…

Where you’ve got a good subhead…

A picture of the bottle…

Some bullets explaining the benefits…

And a web address/phone number where they can buy.

—

Having customized packing inserts is super valuable.

It enhances the perceived value of your product…

And, by telling the customer how they can contact you…

Along with the billing descriptor…

You reduce refunds and chargebacks a lot.

Then there’s the sales side, too.

These inserts are PRIME real estate.

Pretty much every single customer who opens their package is going to look at them…

And, when you give an existing buyer the opportunity to get a complimentary product at a discount…

They say “yes” a surprisingly frequent amount of the time.

—

After I publish this blog post I gotta forward it to Cody…

Then get an insert designed…

Because we’re losing money by not having one!

—

Alright, that’s it for now…

I kept this one shorter because I’ve got a busy day ahead of me…

Justin and I recently did a Zoom call on Upsells.

On that call, Justin and I went to town breaking down several Upsells…

And show you why they work.

Or, in some cases, what he would fix or change to make them work better.

Justin’s really the master of this stuff…

So if you haven’t seen it yet…

I’d recommend you go ahead and do it now (here's the link).

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

The post How To Maximize Your Winning Offer Step 4: Add Inserts To Your Packaging first appeared on Stefan Georgi.

Good morning 🙂

Today we’re going to keep going with my series about how to optimize a winning offer for maximum profit and longevity.

It’s being written because my partner, Cody, and I have a weight loss offer right now that’s been live for about a month.

It's scaling very fast…

So I figured I might as well share the exact steps I'm going to be taking…

To make sure we make the most of this momentum.

We did over 500 Front Ends yesterday, and grossed something like $78k…

Which isn’t bad for only being in the fifth week or so.

And, if you’re new to my blog and missed the last few blog posts, you can check them out below:

How To Maximize Your Winning Offer Step 1: Get Your AOVs Up
How To Maximize Your Winning Offer Step 2: Add in Subscription

But for now, let’s keep going…

—

Maximizing Your Winning Offer Step 3A: Monetize That Data (Email)

Everyone hears about how important their list is…

But a big mistake a lot of people make (even big guys in the space)…

Is not being very strategic when it comes to monetizing their data.

Specifically, there are two key areas I focus on: email and phone…

And today, we’re going to focus on email specifically…

Then tomorrow we’ll look at phones.

So, without further ado…

Here we go:
—

1. Email

There are at least seven ways you can monetize your data via email.

The first is to sell them more products under a unified brand.

To do this…

You just create a fairly short eComm page selling an additional product or service you have…

Then send your buyers to those pages.

This tends to work very well…

Because even if your landing page only has like 1,500 or 2,000 words of copy…

As long as it’s decently designed…

You can capitalize on the trust you’ve already built with your email list…

And a good percentage of your customers will buy your additional products or offers once you’ve shared them.

In the supplement space, for example…

You can simply pick an on-demand supplement from a place like Ship Offers…

Create a new name and new label for it…

Then sell that as a new product on a separate landing page.

This is great because it expands the amount of “SKUs” you have…

Plus, you don’t have to pay for the inventory until you sell it.

I’ve done this many times in the past with really great results.

And, if you’re in the supplement space and need an intro to the folks at Ship Offers…

Just let me know.

Because I’ve been using them since 2016 and have nothing but super positive things to say about them.

The second way to monetize your data via email is to send third-party offers to your list.

This is one a wildly lucrative way to make money…

Yet a lot of business owners get scared about sending to “affiliate” offers…

Because they think if their list buys from a third party…

Then those buyers are going to start receiving emails from the owners of all those offers too…

And maybe they won’t be as valuable anymore.

I made this mistake early on with HLH myself…

But it turns out, that’s simply not the case at all.

The reality is…

Most of the buyers on your list are on like 10+ other lists already.

So it’s naïve to think you can just hoard these buyers for yourself.

The truth is…

If someone bought one direct response product from you…

They’re likely to buy numerous more.

So you might as well be sending to as many third-party offers as you can…

Because the commissions you can get there are pretty fabulous.

Realistically, when you promote third party offers…

You can probably make between $2 and $5 per buyer on your email list.

So, if you have a list of say, 20,000 buyers…

That’s another $40,000 to $100,000 a month in your pocket.

And I really do mean in your pocket.

Because since you’re just getting paid a CPA (Cost Per Acquisition) from the offers you promote…

The money you make is pretty much all net.

Oh, and one more tip here: Don’t be afraid to promote offers that are in the same niche as yours.

For example…

If you have a list of weight loss buyers (like we’re building with our offer)…

The best thing you can put in front of those folks is more weight loss products!

Why?

People tend to buy more of the same.

A third way you can monetize your buyer data is by “renting” your list.

When you do this…

You agree to promote a third party offer to your list…

But, instead of doing it as an affiliate…

The owner of the third-party offer pays you an agreed-upon fee…

Then they give you their own email creative(s)…

You send those email creatives to your list…

And the email goes to the owner’s offer.

If you have a list that’s proven to be full of responsive buyers…

This can be a great way to monetize your data.

For example, back in my HLH Days…

Our list was a little under 100,000 names…

And Agora would pay us $15k per email we sent to their offers.

Even better…

Agora wanted to book as many sends as they could (because our list was proven)…

So they’d usually purchase 12 sends at a time.

Which meant I was getting $180,000 in up-front cash every few months…

And that doesn’t suck.

A fourth way to monetize your buyers list is through re-order sequences.

Obviously, this only works when you have physical products…

But it works really well.

For supplements, as an example…

I like to set up an automated reorder sequence for all buyers based on the number of bottles they purchased.

So, if they purchased a one-month supply…

They start getting reorder emails around Day 22…

And these emails go through Day 45.

The reason I keep emailing for another two weeks after the customer has run out of inventory…

Is because, while I'd rather they buy right away…

Reaching out to them after the fact can be very lucrative.

Especially if in your email copy…

You ask them if they’ve noticed a difference since they stopped taking the supplement.

A lot of the time, they have.

So some of the best converting reorder emails actually go out after the customer has run out.

A fifth way to monetize your email data is to run special promotions and sales…

Where you sell your list more of the product they already bought…

At a special price.

So, for example, with HLH…

We’d run sales for Black Friday, Christmas, 4th of July, Labor Day, etc…

And I was SHOCKED by how much money we made on these.

In Christmas of 2016, we probably had 30,000 buyers on our list at that point…

And we ran a four-email sequence for a Christmas sale that grossed something like $90,000.

It was a Merry Christmas indeed!

A sixth way you can monetize your email list…

Is by marketing to your “partials.”

Partials are people who started the checkout process but didn’t finish it…

And most CRMs will capture that data for you.

You can take your partials and transport them to your Email Marketing Solution…

Then send them an autoresponder sequence where you encourage your partials to complete their order.

The key to these sequences is keeping the emails diverse.

Day 1, you might send an email with a subject line like, “Forgot Something?”…

Day 2 might be a story about one of your happy customers…

Day 3, you could do a lengthy piece of content about one of the main features or benefits of your product…

Day 4 might be a 10% off coupon…

Etc.

When I’ve done sequences like these in the past…

They go for 7-14 days…

And if the prospect still hasn’t bought by the end…

I put them into a general autoresponder list…

Where I hit them with a combination of value content + affiliate offers.

Okay, and a seventh way you can monetize your email data…

Is by emailing your declines.

This is similar to partials…

Except your declines are even more valuable…

Because they tried to purchase your product or service already…

But, for whatever reason, their credit card didn’t go through.

So, I’d have a multi-day email sequence encouraging them to try again with a different card…

Or to call their bank.

And, in this sequence…

I would also be reminding them of how amazing your product/service is…

That way you have the best opportunity possible to close the sale.

—

I had originally planned on keeping this email fairly “short”…

But it turns out, there are just a lot of ways to monetize your email data!

Hopefully, you can see how valuable this stuff is, though.

For my HLH company…

While we did $23MM in revenue in a single year…

Almost half our profit came from the email list!

And for this new offer, I have cranking along with Cody at 400-500 sales a day…

I need to make sure we’re super on point when it comes to our data.

Because if can maintain 500 front end customers a day for a full year…

That’s something like 178,000 new customers.

And, if I can get each customer to be worth $4 per month…

That would mean about $4,620,000 in additional profit over the next year.

Even if it’s just $2 per name per month…

That’s still $2,310,000 in extra profit, just from being dialed in with my emails.

Plus, the profit doesn’t stop after a year…

Many of those customers will keep buying into year 2 and beyond.

—

Alright, so that’s it for today.

Tomorrow, we’re going to talk about an entirely different way that you can monetize all of your existing data – over the phones…

Which is something a lot of people aren’t doing much of…

And they’re leaving a LOT of money on the table as a result.

– SPG

P.S. Like I mentioned in the last blog post…

Justin and I did a free Zoom Training about how to increase Upsell conversions and increase AOV.

There were over 200 people on the call…

And if you want to watch it… head over to my YouTube channel and watch it there.

P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

The post How To Maximize Your Winning Offer Step 3A: Monetize That Data (Email) first appeared on Stefan Georgi.

Good Morning 🙂

You know you’ve got a good offer when it’s 6:30 am in the morning…

And you refresh your CRM and get pissed that the number of sales only jumped from 87 to 95…

Even though it’s only been like 10 minutes since you last checked.

That’s what I’ve got going on with this new weight loss offer…

And it’s making me a pretty happy boy.

Yesterday we did like 230 front ends…

The day before that was also over 200 front ends…

And today we’ll definitely break 200 front ends as well.

I’d say 200 sales a day is now the new baseline…

But I wouldn’t be surprised if it gets to 500 per day or more…

Because it’s picking up speed on Facebook…

Matt Harmon is getting it dialed in on Native…

And lots of people are crushing it on email.

It’s pretty dope…

But the coolest part:

Because I’ve been in this situation so many times before…

Where you’ve got yourself a home run offer…

I’m keenly aware of the fact that there is more work to be done.

So over the next several blog posts…

I’m going to be going through all of the steps I take to get the most out of a winning offer.

This is going to be a master class in how to get rich…

So I hope you enjoy 🙂

—

Maximizing Your Winning Offer Step 1: Get Your AOVs Up

As I mentioned in a previous blog post…

I was able to add about 400 lines of copy to the original sales letter for this offer…

And it ultimately ended up increasing the AOV (Average Order Value) by like $40.

That’s a huge difference…

But I know I can get the AOVs even higher.

We’ve been testing a lot of price points for this offer…

And I think the final ones we’re going to settle on are:

$49 for 1 Bottle…
$39 per bottle for 3 bottles…
$29 per bottle for 6 bottles.

I’m fine with those price points…

But they mean that AOVs are typically going to be in the $140 range…

And I want to get them over $200…

Because we’ll make much more money…

Especially if we can keep our CPA where it is.

For example, yesterday our offer grossed around $25k…

With a really good profit margin…

But if the AOVs were even more dialed in…

It could have been over $40k…

And right now I want to show you how we can make that happen.

—

Okay, so how am I going to increase the AOVs?

I think the frontend copy is now pretty dialed in…

And trying to tweak the “close” any further would just lead to diminishing returns.

So instead…

My main focus is going to be on the upsells.

The original upsells in the copy are pretty generic and poorly designed…

But tomorrow we have some newly designed upsells going live…

And these upsells are based on a template I’ve used in the past…

Something that I know works decently well.

The offer structure looks like this:

Upsell 1:
Buy 6 More Bottles for $19 each ($114 total)

Downsell 1:
Buy 3 More Bottles for $19 each ($57 total)

Pretty simple…

But I’ve used this structure for years now…

And I typically see about a 20% take rate for Upsell 1…

And a 5% take rate for Downsell 1.

So how does this affect the AOV?

Let’s say the AOV is $140…

If 20% of people take Upsell 1 for $114…

That adds $22.85 to the AOV.

And if 5% of people take Downsell 1…

That adds $2.85.

Total that’s an increase of $25.70…

Which takes the AOV to $165.70.

That’s a big improvement already…

But we can still do way better.

—

So after the new Upsell 1 and Downsell 1 are proven out…

I’m going to get another variant done…

Where our doctor spokesperson is on camera…

And he spends fifteen minutes or so telling the customers that they really need to take the upsell.

My guess is that if we execute this correctly…

We can probably get the 6 bottles upsell to a 35% take rate…

And the 3 bottle downsell to a 15% take rate.

So what would that mean to the economics of the funnel?

Well, remember that the current baseline AOV is $140…

So if 35% of people take the first upsell at $114 per order…

That would add another $39.90 to the AOV…

And if we can get 15% of people to take the downsell…

That’s an extra $8.55 per order.

Combined this takes our AOV from $140 to about $188…

And now we’re talking!

—

But I’m still not done…

Because that was just the first upsell/downsell.

The next thing we’re going to do is put in at least two more upsells…

Where we sell related products…

With the goal of helping the customer to get even better results in less time.

For these upsells I’m going to want to play around with the offer structure a bit…

But I think we’ll probably settle on a Buy 3, Get 3 type of offer structure…

With the goal of getting 20% of customers to spend $100 on Upsell #2…

And 10% of customers to spend $100 on Upsell #3.

If we can do that…

It adds another $30 to the AOV…

And ultimately between Upsell 1…

Downsell 1…

Along with Upsells 2 and 3…

This takes us from a $140 AOV…

To a $218 AOV.

—

Can you see what a massive difference that would make?

If we’re doing 200 sales a day at a $140 AOV…

That’s $28,000 in revenue per day…

While if we’re doing 200 sales a day at a $218 AOV…

It jumps to $43,600 in revenue.

Let’s assume that our Day Zero profit margin is about 30%…

When we increase AOVs like this…

We take our daily profit from $8,400…

To $13,080…

And over the course of the year…

That’s the difference between $3,066,000 in profit

And $4,774,200 in profit.

Pretty crazy right?

And the reality is that this is totally achievable.

In fact, I’ve got the exact template to do it…

Because Justin teaches it in our mastermind…

Jordan Hall showed how to do it at our last mastermind in September…

And Jay Deiboldt is doing an in-depth talk about this exact topic during our next mastermind at the end of the month.

So it’s pretty nice to have mentors right?

—
Anyways…

The purpose of this blog post isn’t to promote my mastermind…

Or our Copy Accelerator Events…

But I am just going to say it:

When you look at the math in this blog post…

It should be obvious why I think joining our mastermind is the biggest no brainer on earth…

Especially if you’re an offer owner.

For my own business…

With one single offer…

I’m going to be able to increase our profit by $1.7MM in the next year…

And that’s assuming we only do 200 sales per day.

If we scale to 500 sales a day…

Or a 1,000 sales a day…

Profit becomes exponentially higher.

Well considering our mastermind costs $30,000 a year…

And we give you the exact blueprint for achieving monstrous upsell numbers like this…

It seems like a pretty good trade, right?

You put $30,000 in and getting several million back…

That’s hard to beat.

—

Okay and here’s the craziest thing…

There are at least 7 more ways I can optimize this winning offer.

These things are all based on my previous experience scaling multiple offers to 8 figures and beyond…

And I’m excited to share them with you…

Because like I mentioned already…

This will be a master class in how to maximize your profits once you have a winner…

While protecting against the downside…

Which is just as important…

Because I’ve lost millions of dollars in the past by not being smart…

And I’ll be sharing what I learned from those losses during this series of blog posts too.

—

Alright, that’s it for today.

On my end…

I’m gonna wake up Eden in a little bit…

Have a great day with my family…

I hope you have a great day too!

– SPG

P.S. Those profit numbers I shared in the blog post are pretty exciting right? But they’re only the start. Just wait until I share the rest of this blog posts series with you. You’re going to see how the profit can end up being double, even if we never get past 200 sales per day.

P.P.S. This post originally came from an email I sent to my private list. If you enjoyed this blog post and want to see more stuff like this from me, you can apply to join my list using this link.

The post How To Maximize Your Winning Offer Step 1: Get Your AOVs Up first appeared on Stefan Georgi.

In my email from January 19th…

I talked about how I spent 30 minutes reworking one of my weight loss offers to increase the AOV.

Well, the revised funnel went live recently…

And so far, the Average Order Value (AOV) has increased by $23.

I’m willing to bet that this increase will end up being closer to $30+ too…

And that’s a HUGE boost over time…

Because check out this math:

Let’s be fairly modest and say the AOV only ends up increasing by $25.

Over 100 sales a day, that’s still an extra $2,500 in additional revenue and probably $500 or so in profit…

Which ends up being an extra $912,000 in revenue over the course of a year…

Or $182,500 in profit.

Pretty wild, right?

Especially considering that this was something I did in THIRTY MINUTES.

So, what did I change?

It’s pretty simple…

I just added several lines of copy to the “close”…

Where I told the prospect that they should buy 6 bottles.

That’s it.

I just repeated that again-and-again…

“Smart people buy more” – that’s the mantra.

Then, I reinforced this mantra…

By illustrating what a big savings they get with a multi-bottle order.

Total this amounted to me adding 485 words to the copy…

Spread out throughout the close…

And yet, the increase in AOV will lead to roughly $1MM in additional revenue for the offer over the next year (and lots of profit too).

You should also know that none of the new copy I added was at all unique…

Instead, I just used the exact same language I use in every sales letter that has multiple package options.

I first discovered this little “hack” back in early 2017…

And suddenly, all of my health supplement funnels went from having an AOV of $145…

To $200+.

No joke.

It happened again-and-again-and-again.

In fact, the only reason that I only think the AOV on this new weight loss funnel is going to increase by $30…

Rather than $50 or $75…

Is because the specific variant I added this new language to has a much lower price point than usual.

Next, we’re going to add the same language to every other variant of the funnel as well though…

And for those ones, I’m very confident we’ll get at least a $50+ increase to our AOV.

I call the specific language I add into the end of my sales letters the “AOV Money Close”…

And it kills me that I didn’t about this close sooner…

Because while the fact that I did $23MM in a single year with my supplement company HLH is great…

If I’d known about the “AOV Money Close” back then…

I honestly would have done more like $35MM in the same time span…

And I would have put another $2MM – $3MM into the bank.

Now, I’m not going to share the exact language I use in the close in this email…

You have to be a Copy Accelerator Member…

Or attend one of our events…

To get it.

But while you don’t get the specific phrasing here…

I think if you just take the advice in this email…

And start telling your prospects to buy more in the end of your sales letter…

You’ll be shocked by just how much it boosts your AOV.

It goes back to what I’ve said before…

Which is that your prospect needs to be told what to do.

If you leave them to make their own decisions…

They’ll likely decide on something other than what you want.

But, if you tell them how to decide…

And you do it in the right way…

Generally, they’re going to listen to you.

In fact, it’s probably fair to say that not only does your prospect need to be told what to do…

They actually want to be told what to do as well.

That’s it for today.

But seriously – following my advice in this email can change your life forever.

If you’re a freelance copywriter…

Doing this for your clients means your AOVs will blow away those of other writers…

And the client is going to love that and keep hiring you on repeat.

Meanwhile, for the business owners on my list…

No joke – doing this close can instantly lead to 6, or even 7 figures worth of extra profit per year…

And it works every single time.

-SPG

P.S. During a recent Copy Accelerator Call, I went through the copy I added to this sales letter line-by-line.

I also uploaded the sales letter, with track-changes, to our private member’s area so our members can copy it into their own funnels.

That alone is worth a fortune, and yet members got this from one single call.

Crazy, right?

Well what’s even crazier…

Is that when you buy a ticket to our live mastermind…

Which is happening at the Venetian in Las Vegas on February 26 – 28…

You automatically get full membership in Copy Accelerator until the event ends.

That means if you bought a ticket today…

You’d be able to access the video recordings of every training we’ve ever done…

Including the one yesterday (as well as my script with track-changes)…

For the next 6 weeks.

Pretty damn compelling right?

And if you haven’t applied for a ticket yet…

You can do so using this link here.

P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

The post The Stupid Secret To Increasing Average Order Values first appeared on Stefan Georgi.