Good Morning 🙂

You know you’ve got a good offer when it’s 6:30 am in the morning…

And you refresh your CRM and get pissed that the number of sales only jumped from 87 to 95…

Even though it’s only been like 10 minutes since you last checked.

That’s what I’ve got going on with this new weight loss offer…

And it’s making me a pretty happy boy.

Yesterday we did like 230 front ends…

The day before that was also over 200 front ends…

And today we’ll definitely break 200 front ends as well.

I’d say 200 sales a day is now the new baseline…

But I wouldn’t be surprised if it gets to 500 per day or more…

Because it’s picking up speed on Facebook…

Matt Harmon is getting it dialed in on Native…

And lots of people are crushing it on email.

It’s pretty dope…

But the coolest part:

Because I’ve been in this situation so many times before…

Where you’ve got yourself a home run offer…

I’m keenly aware of the fact that there is more work to be done.

So over the next several blog posts…

I’m going to be going through all of the steps I take to get the most out of a winning offer.

This is going to be a master class in how to get rich…

So I hope you enjoy 🙂

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Maximizing Your Winning Offer Step 1: Get Your AOVs Up

As I mentioned in a previous blog post…

I was able to add about 400 lines of copy to the original sales letter for this offer…

And it ultimately ended up increasing the AOV (Average Order Value) by like $40.

That’s a huge difference…

But I know I can get the AOVs even higher.

We’ve been testing a lot of price points for this offer…

And I think the final ones we’re going to settle on are:

$49 for 1 Bottle…
$39 per bottle for 3 bottles…
$29 per bottle for 6 bottles.

I’m fine with those price points…

But they mean that AOVs are typically going to be in the $140 range…

And I want to get them over $200…

Because we’ll make much more money…

Especially if we can keep our CPA where it is.

For example, yesterday our offer grossed around $25k…

With a really good profit margin…

But if the AOVs were even more dialed in…

It could have been over $40k…

And right now I want to show you how we can make that happen.

—

Okay, so how am I going to increase the AOVs?

I think the frontend copy is now pretty dialed in…

And trying to tweak the “close” any further would just lead to diminishing returns.

So instead…

My main focus is going to be on the upsells.

The original upsells in the copy are pretty generic and poorly designed…

But tomorrow we have some newly designed upsells going live…

And these upsells are based on a template I’ve used in the past…

Something that I know works decently well.

The offer structure looks like this:

Upsell 1:
Buy 6 More Bottles for $19 each ($114 total)

Downsell 1:
Buy 3 More Bottles for $19 each ($57 total)

Pretty simple…

But I’ve used this structure for years now…

And I typically see about a 20% take rate for Upsell 1…

And a 5% take rate for Downsell 1.

So how does this affect the AOV?

Let’s say the AOV is $140…

If 20% of people take Upsell 1 for $114…

That adds $22.85 to the AOV.

And if 5% of people take Downsell 1…

That adds $2.85.

Total that’s an increase of $25.70…

Which takes the AOV to $165.70.

That’s a big improvement already…

But we can still do way better.

—

So after the new Upsell 1 and Downsell 1 are proven out…

I’m going to get another variant done…

Where our doctor spokesperson is on camera…

And he spends fifteen minutes or so telling the customers that they really need to take the upsell.

My guess is that if we execute this correctly…

We can probably get the 6 bottles upsell to a 35% take rate…

And the 3 bottle downsell to a 15% take rate.

So what would that mean to the economics of the funnel?

Well, remember that the current baseline AOV is $140…

So if 35% of people take the first upsell at $114 per order…

That would add another $39.90 to the AOV…

And if we can get 15% of people to take the downsell…

That’s an extra $8.55 per order.

Combined this takes our AOV from $140 to about $188…

And now we’re talking!

—

But I’m still not done…

Because that was just the first upsell/downsell.

The next thing we’re going to do is put in at least two more upsells…

Where we sell related products…

With the goal of helping the customer to get even better results in less time.

For these upsells I’m going to want to play around with the offer structure a bit…

But I think we’ll probably settle on a Buy 3, Get 3 type of offer structure…

With the goal of getting 20% of customers to spend $100 on Upsell #2…

And 10% of customers to spend $100 on Upsell #3.

If we can do that…

It adds another $30 to the AOV…

And ultimately between Upsell 1…

Downsell 1…

Along with Upsells 2 and 3…

This takes us from a $140 AOV…

To a $218 AOV.

—

Can you see what a massive difference that would make?

If we’re doing 200 sales a day at a $140 AOV…

That’s $28,000 in revenue per day…

While if we’re doing 200 sales a day at a $218 AOV…

It jumps to $43,600 in revenue.

Let’s assume that our Day Zero profit margin is about 30%…

When we increase AOVs like this…

We take our daily profit from $8,400…

To $13,080…

And over the course of the year…

That’s the difference between $3,066,000 in profit

And $4,774,200 in profit.

Pretty crazy right?

And the reality is that this is totally achievable.

In fact, I’ve got the exact template to do it…

Because Justin teaches it in our mastermind…

Jordan Hall showed how to do it at our last mastermind in September…

And Jay Deiboldt is doing an in-depth talk about this exact topic during our next mastermind at the end of the month.

So it’s pretty nice to have mentors right?

—
Anyways…

The purpose of this blog post isn’t to promote my mastermind…

Or our Copy Accelerator Events…

But I am just going to say it:

When you look at the math in this blog post…

It should be obvious why I think joining our mastermind is the biggest no brainer on earth…

Especially if you’re an offer owner.

For my own business…

With one single offer…

I’m going to be able to increase our profit by $1.7MM in the next year…

And that’s assuming we only do 200 sales per day.

If we scale to 500 sales a day…

Or a 1,000 sales a day…

Profit becomes exponentially higher.

Well considering our mastermind costs $30,000 a year…

And we give you the exact blueprint for achieving monstrous upsell numbers like this…

It seems like a pretty good trade, right?

You put $30,000 in and getting several million back…

That’s hard to beat.

—

Okay and here’s the craziest thing…

There are at least 7 more ways I can optimize this winning offer.

These things are all based on my previous experience scaling multiple offers to 8 figures and beyond…

And I’m excited to share them with you…

Because like I mentioned already…

This will be a master class in how to maximize your profits once you have a winner…

While protecting against the downside…

Which is just as important…

Because I’ve lost millions of dollars in the past by not being smart…

And I’ll be sharing what I learned from those losses during this series of blog posts too.

—

Alright, that’s it for today.

On my end…

I’m gonna wake up Eden in a little bit…

Have a great day with my family…

I hope you have a great day too!

– SPG

P.S. Those profit numbers I shared in the blog post are pretty exciting right? But they’re only the start. Just wait until I share the rest of this blog posts series with you. You’re going to see how the profit can end up being double, even if we never get past 200 sales per day.

P.P.S. This post originally came from an email I sent to my private list. If you enjoyed this blog post and want to see more stuff like this from me, you can apply to join my list using this link.

The post How To Maximize Your Winning Offer Step 1: Get Your AOVs Up first appeared on Stefan Georgi.

In my email from January 19th…

I talked about how I spent 30 minutes reworking one of my weight loss offers to increase the AOV.

Well, the revised funnel went live recently…

And so far, the Average Order Value (AOV) has increased by $23.

I’m willing to bet that this increase will end up being closer to $30+ too…

And that’s a HUGE boost over time…

Because check out this math:

Let’s be fairly modest and say the AOV only ends up increasing by $25.

Over 100 sales a day, that’s still an extra $2,500 in additional revenue and probably $500 or so in profit…

Which ends up being an extra $912,000 in revenue over the course of a year…

Or $182,500 in profit.

Pretty wild, right?

Especially considering that this was something I did in THIRTY MINUTES.

So, what did I change?

It’s pretty simple…

I just added several lines of copy to the “close”…

Where I told the prospect that they should buy 6 bottles.

That’s it.

I just repeated that again-and-again…

“Smart people buy more” – that’s the mantra.

Then, I reinforced this mantra…

By illustrating what a big savings they get with a multi-bottle order.

Total this amounted to me adding 485 words to the copy…

Spread out throughout the close…

And yet, the increase in AOV will lead to roughly $1MM in additional revenue for the offer over the next year (and lots of profit too).

You should also know that none of the new copy I added was at all unique…

Instead, I just used the exact same language I use in every sales letter that has multiple package options.

I first discovered this little “hack” back in early 2017…

And suddenly, all of my health supplement funnels went from having an AOV of $145…

To $200+.

No joke.

It happened again-and-again-and-again.

In fact, the only reason that I only think the AOV on this new weight loss funnel is going to increase by $30…

Rather than $50 or $75…

Is because the specific variant I added this new language to has a much lower price point than usual.

Next, we’re going to add the same language to every other variant of the funnel as well though…

And for those ones, I’m very confident we’ll get at least a $50+ increase to our AOV.

I call the specific language I add into the end of my sales letters the “AOV Money Close”…

And it kills me that I didn’t about this close sooner…

Because while the fact that I did $23MM in a single year with my supplement company HLH is great…

If I’d known about the “AOV Money Close” back then…

I honestly would have done more like $35MM in the same time span…

And I would have put another $2MM – $3MM into the bank.

Now, I’m not going to share the exact language I use in the close in this email…

You have to be a Copy Accelerator Member…

Or attend one of our events…

To get it.

But while you don’t get the specific phrasing here…

I think if you just take the advice in this email…

And start telling your prospects to buy more in the end of your sales letter…

You’ll be shocked by just how much it boosts your AOV.

It goes back to what I’ve said before…

Which is that your prospect needs to be told what to do.

If you leave them to make their own decisions…

They’ll likely decide on something other than what you want.

But, if you tell them how to decide…

And you do it in the right way…

Generally, they’re going to listen to you.

In fact, it’s probably fair to say that not only does your prospect need to be told what to do…

They actually want to be told what to do as well.

That’s it for today.

But seriously – following my advice in this email can change your life forever.

If you’re a freelance copywriter…

Doing this for your clients means your AOVs will blow away those of other writers…

And the client is going to love that and keep hiring you on repeat.

Meanwhile, for the business owners on my list…

No joke – doing this close can instantly lead to 6, or even 7 figures worth of extra profit per year…

And it works every single time.

-SPG

P.S. During a recent Copy Accelerator Call, I went through the copy I added to this sales letter line-by-line.

I also uploaded the sales letter, with track-changes, to our private member’s area so our members can copy it into their own funnels.

That alone is worth a fortune, and yet members got this from one single call.

Crazy, right?

Well what’s even crazier…

Is that when you buy a ticket to our live mastermind…

Which is happening at the Venetian in Las Vegas on February 26 – 28…

You automatically get full membership in Copy Accelerator until the event ends.

That means if you bought a ticket today…

You’d be able to access the video recordings of every training we’ve ever done…

Including the one yesterday (as well as my script with track-changes)…

For the next 6 weeks.

Pretty damn compelling right?

And if you haven’t applied for a ticket yet…

You can do so using this link here.

P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

The post The Stupid Secret To Increasing Average Order Values first appeared on Stefan Georgi.