WRITE BETTER COPY.
LEVEL UP YOUR MINDSET.
BUILD DEEPER RELATIONSHIPS.
LIVE A RICHER LIFE.
About Stefan Georgi
Stefan is a direct response copywriter whose words have grossed over $700MM.
He's the inventor of the RMBC method, which is a systematic approach to writing better sales copy, more consistently, in less time. He's the Co-founder of Copy Accelerator, a high end copywriting mastermind whose 90 members generate over a billion dollars in sales. And thats just the start...
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What Is Emotional Response Marketing?
I believe that being authentic, honest, and raw is how you build a profitable relationship with your tribe. It's my conviction that the best way to foster this relationship is through Emotional Response Marketing (ERM).
ERM's focus is on internal responses. It's about authentic storytelling that elicits feelings and emotions and forms deep connect. This is in contrast to Direct Response, where the goal is to evoke an external action like clicking a button. If you can master ERM, your Direct Response efforts will be widely more effective.
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