Big Lead Mistake #2: Why using statistics kills your lead
Morning 🙂 Today will be part two in my series about common mistakes I see people making in their leads. If you missed yesterday’s email
Big Lead Mistake #1: “Clearing Your Throat”
Have you ever heard the expression “don’t bury the lead”? It comes from journalism… And it’s a term used to describe a news story that
The Stupid Secret To Increasing Average Order Values
In my email from January 19th… I talked about how I spent 30 minutes reworking one of my weight loss offers to increase the AOV.
How going on medication changed my life
In late November of 2018 I went to see a psychologist. Why? I felt like I was starting to suffer from seasonal depression (again). I’d
Having a roadmap makes everything better
What’s up 🙂 First off – I want to say thanks to everyone who shared their habits with me. I got a TON of responses to my
On hangovers, discipline, and habits
Good morning! I’m writing this to you at 6 am my time. I’m in my office already and it’s still dark out. I had fun
The power of skin in the game
Some of you may know that my wife Laura has been working on a skincare brand called Eden Beauty. During her first six months, she
The fastest way to motivate someone is to win…
One of the fastest way to motivate another person… Or yourself… Is to win. Sounds obvious or cliché… But it’s true. Quick case in point:
There’s Copywriting Gold In This Post
I saw something awesome recently. My call center has done outbound phone sales forever – mostly to partials and declines. But just in the past
How 10 customers a day can make you a millionaire in a year
I was talking with Jeremy Reeves recently about the power of subscriptions. During our conversation, I wrote out a pretty cool breakdown… And I figured