![Where’s the Friction, Baby?](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/10/Wheres-the-Friction-Baby-1080x628.jpg)
Where’s the Friction, Baby?
Somewhat recently, I spoke at an invite-only Summit with a group of brands and businesses, such as Mud/Wtr, Ritual, Beekeeper’s Naturals, Orgain,...
![“Great Products Don’t Need Marketing”](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/10/Great-Products-Dont-Need-Marketing-1080x628.jpg)
“Great Products Don’t Need Marketing”
I feel like recently, I’ve been hearing more and more of this from some people…👂 And I disagree. Pretty vehemently, actually. I mean, on a...
![You Can’t Promise Results](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/10/You-Cant-Promise-Results-1080x628.jpg)
You Can’t Promise Results
I never promise results to prospective clients. That’s a terrible idea for a myriad of reasons.❌ First, as a copywriter, you have no clue if what...
![Enter Code “SLAP” at Checkout](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/Money-follows-attention-1080x628.jpg)
Enter Code “SLAP” at Checkout
Money follows attention. This means that where people place their attention, they also tend to spend their money.💰 Or to put it another way,...
![Upsells at a Restaurant](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/10/Upsells-at-a-Restaurant-1080x628.jpg)
Upsells at a Restaurant
Some time ago, my wife and I spent the weekend in Las Vegas celebrating our wedding anniversary…🥂 There was one moment at a dinner that weekend that...
![Your Upper Limit Problem](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/10/Your-Upper-Limit-Problem-1080x628.jpg)
Your Upper Limit Problem
Some good few months back, Chris Guerriero said something that's really stuck with me:🤔 “When you force someone to leave their sandbox, one of two...
![I Hate these Types of Copywriters the Most](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/10/I-Hate-these-Types-of-Copywriters-the-Most-1080x628.jpg)
I Hate these Types of Copywriters the Most
I’ve been writing copy since 2012…✍️ But I didn’t really start coaching and mentoring other copywriters “at scale” until 2019. Since that time, I’ve...
![Ever Heard of a Derecho?](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/10/Ever-Heard-of-a-Derecho-1080x628.jpg)
Ever Heard of a Derecho?
I went to Weather.com to look for examples of native ads. When I got there though, the homepage had reports about a powerful and “deadly” derecho...
![Weird Dream About Golden Hippo](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/weird-dream-about-golden-hippo-1080x628.jpg)
Weird Dream About Golden Hippo
I recently had a dream where I was invited to a meeting with a bunch of the core people at Golden Hippo. If you don’t know that company, Craig...
![Frank Sinatra’s Bodyguard](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/Frank-Sinatras-Bodyguard-1080x628.jpg)
Frank Sinatra’s Bodyguard
Check out this photo:👉 That’s Frank Sinatra and his entourage walking along the boardwalk of the Fontainebleau Boardwalk in Miami Beach. It was...
![Rejected Freelancers](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/Rejected-Freelancers-1080x628.jpg)
Rejected Freelancers
Think about this scenario: You’re a freelancer, and you see a gig that you want.👨💻 So you apply… Taking the time to write a unique and engaging...
![My Bad Breath](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/My-Bad-Breath-1080x628.jpg)
My Bad Breath
I hadn’t been to a dentist in years. Now before your mind goes to a deep, dark place of disgust...😨 I want to be clear: I actually have really good...
![Propaganda and Copywriting](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/Propaganda-and-Copywriting-2-1080x628.jpg)
Propaganda and Copywriting
I recently read a book called Propaganda, The Formation of Men’s Attitudes by Jacques Ellul.📖 And while the book is quite dense and “intellectual”…...
![An Unsexy Blog About Values](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/10/An-Unsexy-Blog-About-Values-1080x628.jpg)
An Unsexy Blog About Values
What are your values?🤔 It’s not always the sexiest question or topic… But the truth is, values matter.🤷♂️ Most people don’t really spend a ton of...
![Dimensionalized Benefits](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/Dimensionalized-Benefits-1080x628.jpg)
Dimensionalized Benefits
Do you know what a “dimensionalized benefit” is?🤔 It’s where you take the benefit of a product or service and add more layers (aka, dimensions). For...
![Tony Hawk Said Something That BLEW My Mind…](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/Tony-Hawk-Said-Something-That-BLEW-My-Mind…-2-1080x628.jpg)
Tony Hawk Said Something That BLEW My Mind…
For a Mastermind I’m a part of, they always have a section where some different celebrities come and chat with us. One weekend, Tony Hawk was on...
![Thoughts After Writing 4,300 Words in One Day](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/thoughts-after-writing-1080x628.jpg)
Thoughts After Writing 4,300 Words in One Day
I spent almost the entire day a good while ago writing an essay for my Substack.✍️ It’s about how science is becoming more authoritarian and how...
![This is My EXACT Formula for Success](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/This-is-My-EXACT-Formula-for-Successjpg-1080x628.jpg)
This is My EXACT Formula for Success
When it comes to success, the truth is, there’s no magic bullet.🤷 Instead, it’s all about compromise.👌 At the heart of success sits a paradox: To...
![Freelancers Lying About Experience](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/Freelancers-Lying-About-Experience-1080x628.jpg)
Freelancers Lying About Experience
A friend shared something from a Facebook Group, where a freelancer was talking about how they’d gotten on the phone with a business owner…📞 Then...
![Why I Don’t Like Being Called a Copywriter](https://www.stefanpaulgeorgi.com/wp-content/uploads/2022/09/Why-I-Dont-Like-Being-Called-a-Copywriter-1080x628.jpg)
Why I Don’t Like Being Called a Copywriter
I don’t really like being introduced to strangers as a copywriter. It’s been this way for a few years now, and I struggled to understand why.🤔...
Recent Comments