Louis Vuitton sells their sawdust online
You may have heard me talk about the expression "sell your sawdust" before.👂 It comes from sawmills, who realized a while back that their sawdust...
Copywriters and freelancers, how do you expand your professional network?
Part of freelancing is developing your skillset so that you’re at the top of your game. The other part is letting the world know what you have to...
What “ROI” Looks Like…
I recently posted about how I made a few tweaks to a friend’s eComm page that increased their conversions by over 150%...📈 And how there’s a big...
How Your Alarm Clock Can Change Your Life
As the many people who’ve embraced my RMBC method and told their 9 to 5 jobs to shove it can attest, being a freelance marketing copywriter has...
3-minute tweak increases funnel conversions by 90% (eComm)
Several months back, I put up an interesting proposition on Facebook.🗨 I noted how people in eComm tend to not realize how DR elements can increase...
I hate lazy subject lines
Like most good copywriters and marketers, I’m subscribed to a lot of email lists.📧 Why? So I can see what kind of email creatives and promotions are...
Why Clients Don’t Hire You
A few weeks back, I was talking with my friend Conor about freelance copywriters.🧑💻 Conor owns an offer in the dating space and is now working on a...
The one-hour-and-fifteen-minute workday?
Why do people get into freelancing and entrepreneurship?🧑💻 There are a variety of reasons, but very often, it comes down to “freedom.”🤩 I asked...
Alchemy, Astrology, and Copywriting Ethics
Here’s an interesting thought:👇 Without the initial pursuit of Alchemy, we wouldn’t have modern day science. Alchemy, as you likely know, was a...
I have to talk more about BitClout
Recently I've been playing around with a decentralized social network called BitClout, and I'm fascinated by it.🤩 So much so, in fact, that I need...
Why I’m getting back into crypto
In 2017 I got really into crypto.🪙 Like obsessively into it, honestly.🤩 I was reading white papers and researching various coins all day…📖 Trading...
How Good of a Listener Are You? (And Why it Matters in Copywriting)
The other day, I heard an interview with the famous political pollster Frank Lutz, who signed on to convince a group of people to get the COVID-19...
Copywriting Lessons from Off Roading in the Desert
Good morning 🙂 A couple weeks ago my wife Laura and I drove out to Moapa Valley, about an hour from the Vegas strip, to do some off-roading.🤩 To be...
Ernest Hemingway on Writing [The Final Part]
Over the past several posts, I’ve been sharing my takeaways from the book “Ernest Hemingway On Writing” and then talking about how they relate to...
Freelancers: How does someone become a thought leader in their industry?
One of the things I enjoy most is sharing ideas and guidance to help other people in their freelance copywriting journey. I do this through my daily...
Connect with Your Audience Through Better Storytelling
If I’m trying to tell you about the life-changing power of an eczema medication, I can throw a bunch of stats at you, tell you about its amazing...
Ernest Hemingway on Writing [Part IV]
We are continuing on with our “Ernest Hemingway on Writing” series… (If you haven’t read the first three parts, you can find them here:Part 1,Part 2...
Ernest Hemingway on Writing [Part III]
I’m back with another round of takeaways from the book “Ernest Hemingway On Writing.” (If you haven’t read the first two parts, you can find them...
Ernest Hemingway On Writing [Part II]
In my last post, I mentioned that I’m reading a book titled Ernest Hemingway On Writing… (if you haven’t read it, you can find it HERE). And I...
Ernest Hemingway On Writing [Part I]
Several years ago, my wife Laura got me a book titled “Ernest Hemingway on Writing.” 📖 I’d never read it until recently when I tore through about 65...
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