Get More Action out of Your Call to Action (9 Tips)
Picture this “Save the Schoolhouse” meeting. You file into the 150-year-old “Little Red Schoolhouse” along with dozens of people from your...
Stress-Free Holidays for Freelancers—It’s Possible!
The irrationality of the square root of 2 Trisecting the general angle Doubling the cube If you’re a math buff, you probably know what all of these...
Direct response copywriters: how would you write the worst copy ever?
All direct response copywriters are chasing conversions, but there are some things that will drive them away…far away. Want to know what to avoid in...
Why Your Emails Aren’t Making Money
Maybe you’re a business owner. Maybe you’re copywriter. Either way, you’ve worked hard on that email. You’ve written and re-written it in hopes that...
Stop worrying about the critics
If you’ve been following my content for a while, you know I like musicals…🎼 And besides Hamilton, my favorite musical is Les Miserables. I remember...
One dog, two tennis balls…
My dog Winston loves to play keep-away with tennis balls.🏐 Many evenings we’ll go out into the backyard, and I’ll spend thirty minutes or so chasing...
When you can’t trust yourself (mindset)
Here’s a question that recently came from a Copy Accelerator member:👇 “How can I grow as a copywriter and marketer if I can’t trust myself?” This...
When it comes to copy, be a “Sell Out”
As with most places where rich tourists tend to flock, Park City, Utah has a lot of art galleries.🖼 My wife Laura and I always try to take at least...
Freelancers – what skills can give you an advantage no matter your industry?
An NPR study released in 2020 showed that 2 million Americans had started freelancing in the prior year, fueled largely by the pandemic. Today, more...
Keeping “the Main Thing the Main Thing” as a Freelance Copywriter
I once got this advice from a wise old farmer: “The main thing is keeping the main thing the main thing.” His advice sounded simple and folksy at...
“The mother of all recessions is coming”
I recently read an article on Business Insider about how Michael Burry, the famous investor who called The Housing Crash, thinks "the mother of all...
Stress is a good thing?
Recently I’ve been reading a book called “Lifespan – Why We Age and Why We Don’t Have To.”🤓 The book is written by David Sinclair, PhD, a Harvard...
Don’t be Paul Bunyan with his axe
Remember when Napster was supposed to kill the music industry?🎼 Some of you on my list might be too young… But most of you know what I’m talking...
High Intensity Interval Training: It’s Not Just for Fitness
I had a long travel day a while back, and I needed the time to work. I told myself that I would work non-stop all day to get caught up. I pulled out...
If you’re not growing, you’re dying
I enjoy taking risks.😊 Not just in some weird “let’s go skydiving, bro!” type way…🤔 But also when it comes to business.🧑💻 The reason why is simple:...
Freelancers keep f—ing this up
Here's a really simple but valuable tip for freelancers...🧑💻 When sending your client the deliverable, your email should usually be three sentences...
Stop writing “Ads” and start writing conversations.
One of the most common mistakes I see writers making is crafting copy that sounds like an “ad.” It’s super common, and while it happens more...
Copywriters: How do you overcome writer's block?
We’ve all been there. Our brain’s on empty, and the words just won’t flow. We asked fellow copywriters to share how they move beyond the dreaded...
What a 22-year-old ball player can teach you about greatness
Okay, so I LOVE baseball.❤️ It’s by far my favorite sport, and it helps that my childhood team the San Diego Padres are actually very good these...
Just start writing
As you may know, I recently partnered with a health supplement company doing around $50MM a year…🤝 And my goal is to take them to 9 figures as fast...
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