Good morning 🙂 As I was writing an email about a San Diego mastermind in November 2020, two thoughts really strike me.  The first is

During the opening talk of our Copy Accelerator Virtual Event in 2020, I shared my “real” origin story. If you weren’t at the event… It

It’s amazing how waking up one hour earlier can make such a dramatic impact on your day.  Up until about a year ago, I would

Good morning.🙂  I’ve been taking Emily Lark’s advice to heart.  During our most recent Copy Accelerator Virtual event, Emily talked about how she spends the

Good Morning 🙂 Last night I got pretty drunk.  Not “black out, don’t remember my name” drunk… But whereas I normally have 1-2 drinks and

Here’s a confession: 👇 I don’t really love the house we recently bought in San Diego.  It’s fine.  The location is great…✅ I love being near

One night during the virtual cocktail party at the Copy Accelerator event in September, I found myself at a table with Matt Shuebrook. We were

I finally finished a new weight loss offer that’ll be going up on Clickbank. I’ve been talking about it for a while… But it was

Last night I noticed that my lower back was feeling a little bit off. As I slept, I kept waking up in discomfort…😴 But that

My wife Laura and I finally watched The Social Dilemma.  If you’re not familiar, it’s a documentary on Netflix… And it makes an argument for

Good Morning 🙂 A few months ago, I created 60 jobs out of thin air.  If you haven’t heard the story, here’s the short version:👇

A long time ago, my best friend’s father said something that stuck with me: “The world needs worker bees too.” His point was that some

The year I did $23MM with my health supplement company for the first time…🚀 A little over $1MM of that revenue came from my email

I got an interesting email one morning from someone, who we’ll call “SJ.” 📩 SJ wrote me sharing that he was fired from a copywriting gig

I try to do a morning walk almost every single day. 🌞 In fact, it is a habit I’ve had for nearly 15 years…⏳ And one

One time, I saw a Facebook Post from someone talking about how he’d never listened to a Taylor Swift song, and how he was proud

Laura and I finally watched Hamilton (on Disney+)…📽 And holy *&%@ is it good. 🤩 I mean damn, I loved it…❤️ And in the few weeks

It’s confession time…🤔 And I think this will probably surprise you.  Ready for a secret?🤫 For virtually EVERY single sales letter I’ve written since 2012…

Good morning 🙂 One Tuesday afternoon, we had a visitor to our front door. It was a salesman for a local pest control company, and

As some of you know… One of my big areas of focus is to start a Publishing Company. 🎯 I’m already kind of doing this…👨‍💼 I

This morning I lit $81,666.66 on fire. 🔥🔥🔥 Well, at least that’s what it felt like.😒 See, if you’ve been reading my blog recently… Then you

When it comes to leadership, Machiavelli doesn’t work. ☝️ It’s not better to be feared than loved…❌ It’s better to be loved.✅ When people are afraid

Yo.👋 The topic of whether freelancers should accept an offer/promise of equity in a company came up during a bonus call we did for Copy

It was a Friday night and I was dining outside at a place called Las Brisas in Laguana Beach.  I’m at a high top table

It was a beautiful and clear morning by the beach…☀ And I was going to do a walk before my daughter got up.🚶 I’ve been

I got an email from someone letting me know that one of my LinkedIn Posts got ripped off.  That original post went kind of “viral”

I wrote this from a deck overlooking the ocean in Laguna Beach. If you read my other blog post, you know I had some issues

I’m really good at going with the flow.😎 It wasn’t always this way…🤷‍♂️ Little things used to set me off…😒 But a few years back,

Have you heard that expression before? Money follows attention?🤔 The first time I heard it was from Vince Delmonte… And it has always stuck with

I was reading a pretty controversial book called The Bell Curve. 👨‍💻 It’s controversial, because the authors argue that: You can generally measure intelligence (IQ) using

Justin and I were guests on a podcast that’s hosted by Travis Gomez and Emma Rainville.  The episode was all about partnerships… 🤝 And it was

I had two interesting conversations on Social Media recently…📱 And in both cases, I discouraged someone from buying my stuff.❌ The first happened in the

One of the books I’ve read is called The Storm Before the Calm by George Friedman.📖 The major thesis of this book is that there

On Episode 11 of Road to a Billion, Kimi Du asked an interesting question…❓ Ostensibly it was about avoiding burnout…🤯 But really, it was about

I got asked an interesting question by Carlos Rosario, which I’ll paraphrase here: 👇 “You mentioned that in the first year you had a supplement company,

I found out that some old-school copywriter sent out an email to his list, bashing me and crapping on networking and masterminds.😤 It was super

During the recording of Episode 9 of The Road to a Billion…🎥 Ed Reay and I received an interesting question from Jazz Courtenay.  He asked: 👇

Someone I’ve been helping said, “From the end of time I’m gonna owe you big…” And while I’m honored by that sentiment…🤗 The truth is,

I remember the conversation perfectly…🤓 My wife Laura and I were driving down Charleston BLVD in Las Vegas, headed toward dinner…🚗 And she mentioned how

After my previous post, Marvin Artates asked me a follow-up question about pivoting.  He said:  “Why not talk about how to get out of a

I spoke about pivoting on episode 6 of my Road to a Billion Podcast… And then, Aldrin Gregorio put a post in the RMBC Applied

Nick Chalker asked an interesting question in the Justin and Stefan Talk Copy Facebook Group previously:  “How many copywriters (and you ALL better raise your

That’s what my opening monologue was about during Episode 6 of The Road to a Billion show.  It came about because of one of the

Previously, I posted on Facebook and asked my friends with businesses to participate in an experiment with me.  Here’s how the experiment worked:  They pay

“How they go, how they go! All the ones you thought would never go.” – Charles Bukowski, Something for the touts, the nuns, the grocery

I want to share something really important…👌 It’s something my friend Ian Stanley refers to as “selling your sawdust.” Ian may have gotten the phrasing

Hey, want to know a secret? 🤫 There’s a pretty direct correlation between self-discipline and success.  Shocking, I know. 🤷 But while everyone says they “get it”…

I went to bed around 10:30 pm one night… And I woke up at 2:30 am in the morning. 😳 I think there are multiple reasons

You know what I love about the digital marketing industry? It’s all about speed.🏇 Think about it… In a traditional “job” you pay your dues

Good Morning 🙂 During a previous inter-state drive (which is about 5 hours including a pit stop for my daughter to stretch out) we listened