On Mentorship

On Mentorship

Hey, good morning 🙂 So, today’s blog post is going to be along the lines of the last few I’ve published… However, instead of talking about a specific thing to optimize… I’m going to talk about the broader theme of mentorship. You see, in the context of the new offer I...
Ditching High School to Play Poker

Ditching High School to Play Poker

When I was 18, I thought I was going to become a professional poker player. This was in 2004… Which is the year after Chris Moneymaker won the World Series of Poker Main Event… And started a huge poker craze that swept the world. Suddenly, poker was all over...
These Offers Are Working So Far In 2020

These Offers Are Working So Far In 2020

I honestly didn’t know what I was going to write about today… So, I’m just going to share what’s going on in my copywriting career with you 🙂 This morning I got a text from Nick Daniel saying that the new offer I did for Vshred/Sculpt Nation is looking really strong....
How Indigestion can Make You a Better Copywriter

How Indigestion can Make You a Better Copywriter

When I was 22 years old, I spent a weekend in New Orleans with my girlfriend at the time. Overall, the trip was fine… But, I remember how, after one particularly large meal… I was so uncomfortably full… That I started being extremely irritable and grumpy… And didn’t...
Reflections on the Last Decade

Reflections on the Last Decade

At the start of the previous decade, I was in Pensacola, Florida. Well, that’s where I spent most of my time… Though on New Year’s Eve I was in Park City, Utah, at a party with my parents and their friends… Telling everyone that I was going to law school after I...
Lunch With a Multi-Million-Dollar Affiliate (My Big Realization)

Lunch With a Multi-Million-Dollar Affiliate (My Big Realization)

Recently, I had lunch with my friend, Jason, and his business partner, Jon.   Jason started running traffic to my Holy Land Health offers back in early 2016, and for a while, he was by far my biggest affiliate. But, what’s funny is that for close to a year, I didn’t...
Why Most Salespeople Suck (And How You Can Be Better)

Why Most Salespeople Suck (And How You Can Be Better)

Here’s an obvious but profound application of the 80-20 Rule as it applies to sales: For anyone who sells anything – no matter if you’re a copywriter, a sales rep, a real estate agent, a retailer, an agency owner, or something else… If you put in 20% more effort...
First Copywriting Lesson of 2020

First Copywriting Lesson of 2020

First of all… Happy New Year! I hope you had a great time last night celebrating… And that you’re as pumped for 2020 as I am 🙂 On my end… Laura and I went out to a local restaurant near our house… Where they had a prix fixe menu, live band, and lots of champagne. It...
Why Being “Half-Committed” Makes You Miserable

Why Being “Half-Committed” Makes You Miserable

Yesterday I was talking with one of my private coaching clients about a challenge he’s facing. He recently moved into a new, larger house… And, since the move… His girlfriend (who is Colombian) has been inviting her family over to stay with them constantly. Now my...

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Stefan Georgi

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