How much do copywriters charge for VSLs?

How much do copywriters charge for VSLs?

Morning 🙂 We’re going to take a break from my series on optimizing a winning offer… We might jump back to it later, But I already covered a lot of the big parts in the last few blog posts… And to be honest, I just don’t feel like writing about that topic this morning....
Why Most Salespeople Suck (And How You Can Be Better)

Why Most Salespeople Suck (And How You Can Be Better)

Here’s an obvious but profound application of the 80-20 Rule as it applies to sales: For anyone who sells anything – no matter if you’re a copywriter, a sales rep, a real estate agent, a retailer, an agency owner, or something else… If you put in 20% more effort...
Two A/B Test Wins + The Easiest Way To Get Repeat Clients

Two A/B Test Wins + The Easiest Way To Get Repeat Clients

A/B Test Win #1 For that new offer I have, the one that that paid for the PJ… We had a large mailer who asked us to alter the headline and lead, so it better matched their list demo. ✅ Specifically: Their list loves quizzes… The sales letter for our offer includes a...
On Dopamine, Client Work, and Focus

On Dopamine, Client Work, and Focus

One mistake I see a lot of young copywriters make is being more in love with closing clients than they are with actually writing copy. I personally struggled with this when I was a young copywriter. Closing a client is exhilarating and exciting – almost like a game,...
On Turning Down Projects + “A Tale Of Two Copywriters”

On Turning Down Projects + “A Tale Of Two Copywriters”

One of the factors behind my success as a direct response copywriter is that I turn down projects pretty regularly. I do this for a lot of reasons, including: -We can’t agree on a dollar amount – I’m not passionate about the product/offer/niche – I don’t...

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Stefan Georgi

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