Morning 🙂 We’re going to take a break from my series on optimizing a winning offer… We might jump back to it later… But I
Here’s an obvious but profound application of the 80-20 Rule as it applies to sales: For anyone who sells anything – no matter if you’re
Split-Test Win #1 For that new offer I have, the one that that paid for the PJ… We had a large mailer who asked us to
One mistake I see a lot of young copywriters make is being more in love with closing clients than they are with actually writing copy.
One of the factors behind my success as a direct response copywriter is that I turn down projects pretty regularly. I do this for a