Talking With a Prospective $50k Client

Talking With a Prospective $50k Client

Some time ago, I had a call with the Director of Marketing and CEO of a health supplement brand that was interested in hiring me to do a VSL.📞 What made this call interesting is that the brand wasn’t as familiar with me as a lot of other prospects I connect with.🤔 In...
Lost in the Desert

Lost in the Desert

There’s a state preserve near my house. I’ve seen the trails when I look out west from my upstairs balcony, and I’d been wanting to explore…🕵🏻‍♂️ So one day, I did. I walked along the edge of my neighborhood until I found a path that connected to the main trail… Then...
How Many Marketing Lessons Can You Find Inside This Box of Sushi?

How Many Marketing Lessons Can You Find Inside This Box of Sushi?

One night, while I was out of town, I ordered some sushi for dinner. I’d never heard of the place before, but I did a quick google search before placing my order and saw it had 4.7 stars, and that was good enough for me.👌 Well, let me back up… The first reason I...
A Short Post on Mindset

A Short Post on Mindset

Literally, every time I hang out with other high-level entrepreneurs, we talk about mindset. It’s kind of amazing… I was at dinner with two local entrepreneurs recently, and within an hour, the conversation shifted to mindset… And then that’s all we really talked...
I made a woman cry…

I made a woman cry…

I kept handing the woman napkins as tears streamed down her face.🤧 Here’s the story.👇 I'm eating at the bar of a steakhouse in Las Vegas when a woman in a leather jacket sits down to my left. She’s in her late 40s or early 50s… And she seems a bit lost, as if she's...
A Small Lesson From Polk Audio

A Small Lesson From Polk Audio

Back in the 80s and 90s, Polk Audio was considered one of the better high-end loudspeaker companies in the market. This was an era when home stereos and home entertainment were a big deal, audiophiles flourished, and a killer setup was an aspirational goal for many.🎯...
The #1 Thing That Kills Sales

The #1 Thing That Kills Sales

Whether you’re trying to land more clients… Or you want to boost conversions in your funnel… There’s one simple thing you can do to increase your chances of success.🏆 Do you know what it is? It’s to reduce friction. So what do I mean by that? If you’re a freelancer,...
I HATE Emails Like This

I HATE Emails Like This

Recently, I got an email from someone on my list saying the following: “Hi, Idol Stefan,👋 Hope you're doing great and safe.   I just have one question. Why there's no one these days that give free training?🤔   …Especially to those like me going through...
On My Knees Cleaning up Dog Poop

On My Knees Cleaning up Dog Poop

One night, my dog Winston ate a pair of my earplugs. It happened while I was getting ready for bed, and I looked around and couldn’t find them anywhere…😳 So I assumed he ate them, but I wasn’t 100% sure. Winston is a super good dog overall, but he loves eating...
Most Copywriters Don’t Truly Understand “Urgency”

Most Copywriters Don’t Truly Understand “Urgency”

For a final assignment for some mentees some time ago… I gave them an eBook in the survival space, along with a brief…🎧 Then told them to write a new lead for it. After review, one thing I noted was that while most of the leads were quite good…🧐 A lot of them were...
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Stefan Georgi

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