When you can’t trust yourself (mindset)

When you can’t trust yourself (mindset)

Here’s a question that recently came from a Copy Accelerator member:👇 “How can I grow as a copywriter and marketer if I can’t trust myself?” This might seem like an odd question to some people, but it’s actually pretty common…🤷 Because, when you’re early on in your...
When it comes to copy, be a “Sell Out”

When it comes to copy, be a “Sell Out”

As with most places where rich tourists tend to flock, Park City, Utah has a lot of art galleries.🖼 My wife Laura and I always try to take at least one day during our visits walking up Main Street and going in all of them… And that’s exactly what we did a few weeks...
Keeping “the Main Thing the Main Thing” as a Freelance Copywriter

Keeping “the Main Thing the Main Thing” as a Freelance Copywriter

I once got this advice from a wise old farmer: “The main thing is keeping the main thing the main thing.” His advice sounded simple and folksy at first, but I think about it all the time… and it’s anything but simple. Not keeping “the main thing the main thing” has...
“The mother of all recessions is coming”

“The mother of all recessions is coming”

I recently read an article on Business Insider about how Michael Burry, the famous investor who called The Housing Crash, thinks “the mother of all recessions” is coming.🧑‍💻 Like most people, whenever I read articles like that, I feel a tinge of panic…😱...
Stress is a good thing?

Stress is a good thing?

Recently I’ve been reading a book called “Lifespan – Why We Age and Why We Don’t Have To.”🤓 The book is written by David Sinclair, PhD, a Harvard Geneticist who is considered one of the world’s foremost experts on aging…📖 And while the book is fascinating for a...
Don’t be Paul Bunyan with his axe

Don’t be Paul Bunyan with his axe

Remember when Napster was supposed to kill the music industry?🎼 Some of you on my list might be too young… But most of you know what I’m talking about. It wasn’t that long ago that digital music was seen as this insanely disruptive technology and also a big threat.👀...
High Intensity Interval Training:  It’s Not Just for Fitness

High Intensity Interval Training: It’s Not Just for Fitness

I had a long travel day a while back, and I needed the time to work. I told myself that I would work non-stop all day to get caught up. I pulled out my laptop at the airport but got sidetracked by a news website and social media page. Then, there was the people...
If you’re not growing, you’re dying

If you’re not growing, you’re dying

I enjoy taking risks.😊 Not just in some weird “let’s go skydiving, bro!” type way…🤔 But also when it comes to business.🧑‍💻 The reason why is simple: I’d rather be growing and evolving than stagnant and dying… And in order to grow, you generally need to try new things…...
Freelancers keep f—ing this up

Freelancers keep f—ing this up

Here's a really simple but valuable tip for freelancers…🧑‍💻 When sending your client the deliverable, your email should usually be three sentences long (or less). “Hey Client, As promised, here's the new ____________. I'm super happy with how it turned...

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Stefan Georgi

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