What to do when your sales letter isn’t a home run

What to do when your sales letter isn’t a home run

I recently got an email from a client who I wrote a new sales letter for.📧 I was going up against a control that I thought was fairly weak…✋ But the client let me know that my new letter was “only” beating their control by about...
Feeling smug about Clubhouse

Feeling smug about Clubhouse

I’ll be honest, when Clubhouse first came out, I had a hard time not feeling “too cool for school.” I couldn’t log onto Facebook without seeing someone sharing their Clubhouse handle…🙄 And then for every one of those...
Who shot Lady Gaga’s dogwalker?

Who shot Lady Gaga’s dogwalker?

“Lady Gaga’s Dogs Recovered Unharmed.” I saw that headline in an article and was curious… So I clicked and read the story. Here’s the gist of what happened back in February (as reported by the media):   Lady Gaga’s dog walker...
Can good copy sell bad offers?

Can good copy sell bad offers?

We believe in the power of good copywriting. Time and again, we have seen a well-executed direct sales letter drive conversions and profits through the roof. But how much power do you, as the copywriter, wield when trying to promote a bad product or service? Can your...
“Not Enough Time”: The truth about time management

“Not Enough Time”: The truth about time management

I recently read the book “The Future is Faster Than You Think”…🤯 And it led to another interesting insight that I want to share with you.   This one is all about time. The authors point out how, back in 2014, a researcher at the...
Two major takeaways from a book I read (Important)…

Two major takeaways from a book I read (Important)…

I was absolutely mind-blown by the book “The Future is Faster Than You Think” by Peter H. Diamandis and Steven Kotler🤔 Why? Because it forced me to REALLY think about how drastically our world is going to change in the coming decade… And...
How relationship books can make you better at selling

How relationship books can make you better at selling

When I was in college, I read “Men are from Mars, Women are from Venus.”🤔 If you don’t know what I’m talking about, it’s a classic relationship book…📖 And the premise is pretty straight forward: Most common...

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Stefan Georgi

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