My Bad Breath
I hadn’t been to a dentist in years. Now before your mind goes to a deep, dark place of disgust…😨 I want to be clear: I actually have really good oral hygiene habits overall. I brush my teeth at least 2x per day…✌️ Floss 3-4 times a day (after every meal, I’m...
Propaganda and Copywriting
I recently read a book called Propaganda, The Formation of Men’s Attitudes by Jacques Ellul.📖 And while the book is quite dense and “intellectual”… It also blew my mind.🤯 Today, I want to focus specifically on one topic from the book that's especially pertinent to...
An Unsexy Blog About Values
What are your values?🤔 It’s not always the sexiest question or topic… But the truth is, values matter.🤷♂️ Most people don’t really spend a ton of time thinking about them though… And I think that’s a mistake…❌ Because understanding your values can help you to...
Dimensionalized Benefits
Do you know what a “dimensionalized benefit” is?🤔 It’s where you take the benefit of a product or service and add more layers (aka, dimensions). For example, say you’re a car salesperson and you’re selling a new Range Rover. One of the “features” may be that it has...
Tony Hawk Said Something That BLEW My Mind…
For a Mastermind I’m a part of, they always have a section where some different celebrities come and chat with us. One weekend, Tony Hawk was on deck. During his time on stage…⏳ Someone asked him how he was able to pursue big skateboarding tricks throughout his career...
Thoughts After Writing 4,300 Words in One Day
I spent almost the entire day a good while ago writing an essay for my Substack.✍️ It’s about how science is becoming more authoritarian and how this trend is reflective of society at large. It ended up being long, at over 4,300 words, and it’s fairly dense. It’s also...
This is My EXACT Formula for Success
When it comes to success, the truth is, there’s no magic bullet.🤷 Instead, it’s all about compromise.👌 At the heart of success sits a paradox: To become great, you need to intensely focus on becoming the best at your craft…🧐 But you also need to accept that...
Freelancers Lying About Experience
A friend shared something from a Facebook Group, where a freelancer was talking about how they’d gotten on the phone with a business owner…📞 Then they’d ended up closing that business owner for some work, including copywriting.✍️ The problem, the freelancer shared, is...
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