I’ve been writing copy since 2012…✍️

But I didn’t really start coaching and mentoring other copywriters “at scale” until 2019.

Since that time, I’ve talked with thousands of copywriters – from very advanced ones to brand new ones…

And there’s one personality type that drives me the craziest of all.😠

What is it?

It’s the “Know-It-All” Copywriter…

AKA the KIA Copywriter.

By KIA Copywriter, I'm referring to the person making between $7k and $15k a month…

Who feels like they’re doing so great that nobody else can teach them anything new.

Your average KIA Copywriter normally has had a few $20k months in the past too – and that just makes matters worse..

Because in their head, they think that $20k should be their new normal regardless of actual skill or effort.

You see, in their head…

They’re thinking that they put in their time and “paid their dues” – having often been writing copy for 5 or 10 years…

So they feel like they should be earning more money and that it should come easy to them…

Even though they’re not really willing to do anything different to get those different results.

Truthfully, I see this personality type a lot…

And I think what bothers me so much about them is their feeling of entitlement.

You aren’t entitled to being paid higher rates because you’ve been in the game for a long time…

You get paid higher rates because you’re a consummate professional with a great work ethic whose copy consistently crushes for clients.

And while this might all sound simple…

If you’re earlier on in your journey, then it’s actually great news for you.

Here’s why:👇

While it’s true that there are so many writers out there who have more experience than you do…

It’s also true that most of them aren’t very good.

In fact, a lot of these experienced writers are shockingly bad.😳

Harsh, but I stand by that.🤷‍♂️

These KIA Copywriters range from straight up crappy at their craft…

To maybe “okay,” but not willing to work hard…

And they are often entitled.

Frankly, this is one of the reasons why so many “clients” are always complaining about copywriters…

Along with why they always come to us asking for help hiring them.

See, the writers who stick in our programs are the ones who are flexible and willing to swallow their ego and get better.

But I’ve also seen plenty of middle-of-the-road copywriters join our programs, act like they’re an “OG” who has nothing new to learn…

Flounder around for a little bit…

Attend one or two calls where they talk about themselves and dish out mediocre/bad advice to others…

Not actually take advantage of the coaching and mentorship or community at all…

Then drop out…

Only to pop-up in another coaching group a few months later…

And then another a few months after that.

It’s funny, there’s such a common personality type here…

And spoiler alert…🚨

These KIA Copywriters never actually get better or advance their career.

Instead, they stay stuck in the same place today they were three years ago…

But they can’t accept that truth about themselves – that they aren’t growing…

They are constantly trying to act like they deserve a seat at the “big boy” table…

But the problem is…

They act that way without actually having the skills, knowledge, or track-record that’s required to EARN them that seat (save for the occasional lucky hit offer, but even a blind copywriter finds a cash-filled-nut from time to time).

Again, I’m not trying to be mean…

I’m trying to be real…

And, like I said, I’m also trying to encourage younger copywriters.

It’s true that you must work hard to be successful…

But it’s also true that success is probably less elusive than you think…

Because, just like in every other industry on earth…

The bar is lower than you expect.

Don’t put those self-proclaimed OGs up on a pedestal…

Instead, put yourself on the path to ascension today.

 

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link