Marketing Event - Stefan Georgi

Having a Roadmap Makes Everything Better

Stefan Paul Georgi — Tue, 18 Feb 2020 04:09:07 +0000

What’s up 🙂

First off – I want to say thanks to everyone who shared their habits with me. I got a TON of responses to my last article, and I’ve really enjoyed reading them. I’ll be replying to each of you individually via email – but I just wanted to make a note here too.

As far as today’s article…

I want to talk about the importance of having a roadmap in your business.

Recently, I spent several hours working on some big picture stuff for Copy Accelerator…

And, specifically…

I spent this time further developing the foundational frameworks we’re going to use for the mastermind as we move into our second year.

I wrote about some of these concepts two weekends ago, when they were first being conceived…

But, I was able to further refine them…

And I’m attaching a picture of what I’ve got currently so you can check it out too.

This isn’t “final”…

Some of the names and word choices will change…

But I still think it’s pretty cool:

Now, let me give you some context for what you’re looking at…

The Promise of Copy Accelerator is to provide an unparalleled training and mentorship program that gives you everything you need to consistently create winning offers that scale on cold traffic.

And the graphic above is used to demonstrate how we fulfill this promise.

Specifically…

It shows how we help our members to achieve mastery in three spheres:

High Converting Front End
Optimized Upsells
Winning Ad Creatives

And it emphasizes the fact that all of our members…

Are part of a community of like-minded direct response copywriters and marketers…
Enjoy mentorship from the world’s best experts who have been where they want to go…
And receive in-depth feedback on every piece of copy that they produce.

Next, let's look at the middle part…

Where it says “What's Next?”

What's listed there are the assets and the processes that will allow our members to achieve their HOW.

The phrasing isn't final in this section (for example, I don’t really like the phrase “On-Demand Resources”)…

But I do think it’s a pretty solid start.

What’s pretty neat is that we’re going to be rolling out this framework at our February event…

Then, making sure that everything we teach and share ties back to this foundational framework as well…

But, believe it or not…

I’m not sharing all of this to make a pitch for Copy Accelerator or our event…

And you won't even find a link to our event sales page in this article.

Instead…

I’m sharing this because, after spending a few hours doing “deep work” on this yesterday…

I feel like I have more clarity about Copy Accelerator than ever before…

And my guess is that many folks on my list could benefit from doing something similar.

For any big project or business that you’re focused on…

It’s just so helpful to set aside some time to develop a roadmap…

Something foundational…

That all of your other actions and decisions will tie back into.

For the diagram I shared here…

It’s really like a cheat sheet.

Because now…

For any decision we make about the program…

Or content we create…

Or training we do…

We can make sure it’s related to this foundational framework.

It makes our lives easier…

And, it will help Justin and I to amplify our effectiveness even more.

That’s it for today.

I’m going to be responding to some emails and doing some admin work for the next hour or so…

Then jumping into prep for today’s Copy Accelerator call.

On the call today I’m dissecting a new sales letter that’s killing it for me and Cody…

So it should be a really good call and super valuable to our members.

– SPG

P.S. I recently went on a podcast with Rob and Kira of The Copywriter Club. It was just published recently, and you can listen to it here. There’s also a transcript of the podcast on that page, which is really nice since I tend to talk too fast (something I’m working on).

P.P.S. Want to see me open the biggest open-loop ever? Right now me, Justin Goff, Chris Haddad, and Dan Ferrari have an email thread going where we’re talking about joining forces on something in 2020. It might be our own product/offer. It might be a training of some sort. Might be something else. Or we might not do anything. But still – it’s a pretty tantalizing possibility, right?

P.P.P.S.This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

The post Having a Roadmap Makes Everything Better first appeared on Stefan Georgi.

Split Testing Your Way to The Bank

Stefan Paul Georgi — Sat, 11 Jan 2020 05:53:45 +0000

Yesterday I looked at the funnel for a company in the pet space that’s doing 8 figures a year… And, the truth is, it wasn’t very good. In fact, when I looked at it – I immediately saw 5-10 things that could be improved… Which made me really excited. Why? Because it means that both me, and the company, are about to make a LOT of money. For the company, I’m pretty sure I can double their conversion rate, and probably add another $30-$50 to their AOV… Which is MASSIVE… Because dialing in those two things doesn’t just allow them to go from $10MM in revenue to $20MM… Those are the kind of metrics that can help them go from $10MM to $100MM+ in the blink of an eye. Sounds nuts, but I’m serious. The company is already very solid at media buying… They just need better economics for their funnel… And, they’ll be able to scale that bad boy to the moon. Oh, and on my end… I’m stoked because I’ll probably propose a deal with them where I get paid for every percentage-point I increase conversions… Plus, I’ll work out an additional deal with them where I get some big bonus based on how much I can increase their AOV. So for example, let’s say the deal is that I get $1,000 for every 1% increase to conversions… Well, if I get their funnel to go from 1% to 2%… That’s a 100% increase in conversions. Which means an extra $100,000 for me. Doing deals like this can be some of the easiest cash you ever make as a freelance copywriter… And you almost feel guilty… Until you remember that the client is usually THRILLED to pay an extra hundred grand… If doing so means they’ll be able to profitably double their revenue (maybe even 10x it).

So, how am I going to double their conversions and increase their AOVs?

On the conversion side: I’m going to give the client several split-tests to start running. Here’s some of the stuff we’re going to be testing immediately:

New headlines (you can almost always can find a 10-30% increase in conversions from headline tweaks alone)…
Moving the positioning of the testimonials and reviews that are on their page. Social proof is vital, and they have over a thousand 5 star reviews, but right now those reviews are buried. -Optimizing the way the packages are shown on the homepage (the format is confusing AF right now)…
Tweaking their checkout page (I see at least three mistakes they’re making on it currently)…

And those are just a few off the top of my head. Then, on the AOV Side… It’s really going to be just writing new upsells and changing the offer structure a bit. For this part…

I’m simply going to use the tricks I’ve learned from Justin Goff, Jordan Hall, and Jay Deiboldt.

Justin is my partner on Copy Accelerator, and he’s one of the most knowledgeable people on upsells I’ve ever met… Jordan Hall is a Copy Accelerator Member – and his presentation at our event in Austin was all about how he routinely gets 50% take rates on upsells. Several people have since used what Jordan taught and have reported back that they’ve doubled or tripled their upsell conversion rates, too. And Jay Deiboldt is also a Copy Accelerator Member. He’s the genius behind the $50MM Credit Secrets offer that’s running with Larry King. Jay’s going to be speaking at our upcoming mastermind in February. Specifically, he’s going to be sharing how he routinely increases the AOV on $37 info products by $40 or more just by modifying his upsell flow. So, between Justin, Jordan, and Jay…

I have the blueprint that I can now implement for my clients…

And that’s all but guaranteed to increase their conversions and AOVs dramatically…. Which means way more money for both them, and me. Now, why am I sharing all of this with you? A few reasons.

First – I want to make you aware of a fairly common deal structure, something that creates a massive win-win for both the copywriter and the client.

The client is paying for performance only, while the copywriter is getting compensated richly for making small tweaks that have a large upside. Justin is the one who first turned me on to this deal structure, and now several of our Copy Accelerator members use it too. So, whether you’re a writer or a business owner – this is something you should be playing with too.

Second – never forget how important split-testing is.

Oftentimes your funnel is actually more dialed in than you think, but there are a few small changes that, if you made them, would lead to outsized gains.

Third – because I’m going to be spilling-my-guts about split-tests at our Copy Accelerator Mastermind in February.

At the event I’ll be sharing at least 9 of the biggest split-test wins I’ve had in 2020 so far. And not in some superficial way – I’ll give you the playbook behind each of these split-tests so you can just steal them and start using them yourself. So, if you’re a copywriter and you watch this presentation… You can then take these split-test wins and make a LOT of money with them. Specifically, what I would do is set up a deal structure that’s similar to the one I mentioned above. You can do this with both existing clients and also new clients, which is really nice. It’s easy for them to say “yes” to. And then once they have said yes… You just “copy and paste” the split-test winners I’ve shared into your clients funnels… Watch their conversions skyrocket… And get paid a LOT as a result.

Meanwhile, for business owners…

For the split-test wins I’ll be sharing at the February mastermind… Most of these are things you can implement the same day. So by the time you finish the first full day of the Copy Accelerator Mastermind… You could be seeing a 30%… 75%… or even 100% increase in conversions to your funnel. That’s how powerful this stuff is… And, just so you know…

During my presentation, I’m planning on sharing split-test wins from:

- The pet food funnel I mentioned in this email…

The 10+ new health offers that Cody and I have just launched or are launching
Some of my highest profile clients who normally don’t let people talk about these kinds of things, but that I’m going to convince.

Plus… I’m also sharing some of our Copy Accelerator Member’s biggest split-test wins too. Which means you’ll get to see big needle-moving-winners not just in health…but in financial, dating, biz opp, and more. The Copy Accelerator Mastermind is February 26th – 28th in beautiful Las Vegas, Nevada. And, if you’re not in Copy Accelerator and you want to attend… You can apply to grab one of the sit-in-seats by using the link I’ll put down below. Our mastermind costs $30,000 a year to join… But if you qualify for a sit-in-seat… Your ticket is just $2,950… Plus, when you buy a ticket… You get to automatically be a part of the Copy Accelerator Mastermind for all of the weeks leading up to the event. This means the live training calls, the recordings of previous calls, the recordings of my RMBC trainings, the bi-weekly compliance training calls we do, the private FB Group where Justin and I will give you feedback on your copy and funnel… If you were to buy your ticket today… You’d get access to all of that for the next 8 weeks… Which is INSANE… Because normally it would be a year commitment and cost $30k to have access to this stuff. Anyways, if you want to apply for a ticket to the event… You can check out our page for it right here. – SPG P.S. I don’t know if $2,950 seems like a lot or a little to you… But I do want to help you do some math here…

As a copywriter – let’s say you take the split-test wins I share…

And set up a deal with a client where you get paid just $300 for every percentage point you can increase conversions. If you incorporate the split-tests I share into their funnel and increase conversions by even 30% (so their conversions go from 1% to 1.3%)… That’s an extra $9k in your pocket…which is a more than 200% ROI on the cost of your ticket. And that’s just one small example of what you’re going to get at the CA Event. You’ll probably pick up new clients too. And you’ll undoubtedly learn a ton of new strategies that you can use with those clients to make both of you a lot of money.

Meanwhile for business owners…

I don’t have to tell you want kind of a difference getting a 30%… 70%… or 100% increase in conversions can make. It’s the difference between scaling your offer to the moon, or it staying stranded in the desert. Plus, split testing is just one small piece of what we’re covering at the event. Even if you ignore my talk, but use Jay’s strategies and increase your AOVs by $40 via your upsells… What would that mean to your bottom line? Pretty nuts to think about, right? And, with all that being said… Here’s the link one more time in case you’re interested in applying for a ticket before they’re gone. P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

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Justin was Right (I was Wrong)

Stefan Paul Georgi — Wed, 08 Jan 2020 00:37:47 +0000

Originally, the page for our next Copy Accelerator Event was supposed to go live on December 26th…

But instead, it’s just going live today.

By “live” I mean that starting today…

Justin and I will be talking about the upcoming event in some of our emails, as well as on Facebook…

And we’ll be making about 100 tickets available to the public…

Although you can’t just buy a ticket, you have to apply and be vetted first.

Spoiler Alert: a bit later in this email I’m going to encourage you to apply…

But, before I do…

I want to tell you why Justin was right about this sales page (and why I was wrong).

We had the sales copy for the page finished in early December…

But we didn’t start production on the page itself until a few days before Christmas.

Justin was in Cabo from December 20th to the 26th…

So I was in charge of coordinating with Blake from our team to get the sales page live.

Which I did…

Blake got the page up super-fast…

And when I looked at it I thought: “hey, this is pretty good!”

Then Justin got back from Cabo…

He took one look at the page…

And he had a laundry list of things that he felt needed to be changed.

If I’m being honest…

At first, when I saw this feedback I was PISSED.

Not at Justin specifically…

But I was frustrated…

Because I knew it would delay us going live with the page for at least a week.

Justin wanted pictures running down the side of the sales page where we showed people who were at our previous event in Austin…

He wanted the testimonials on the sales page to be formatted differently…

And he wanted to entirely redo the section where we introduce the lineup of guest speakers.

I felt like maybe he was being nitpicky…

Especially since I often have a “lean startup mentality”…

Where I just put up a minimum viable product to start, and then do tweaks after the page is already live.

I figured this approach would work here, too…

Especially since our first event in Austin was attended by nearly 200 of the biggest names in Direct Response…

And those folks couldn’t stop talking about how it was one of the best events they’d ever been to.

So I figured when we announced that we were making a limited number of seats to our February Mastermind available to the public…

People would jump at the opportunity…

Regardless of whether we had a sexy looking sales page or not.

Honestly, I still think that would have been the case…

But Justin doesn’t half-ass things.

He’s not a perfectionist…

But he does care deeply about things like design, layout, and presentation…

And because of his conviction…

I ultimately agreed to not share the Event Sales Page…

Until we’d made all of the changes he wanted.

And, of course, here’s the thing:

Justin was right, and I was wrong.

The page looks so much better now…

And honestly, I’m really excited for you to see it.

As soon as you start scrolling through it…

You’ll see pictures of Marc Stockman and Jeff Radich, who are the owners of Natural Health Sherpa.

They’ve sold over $150MM worth of health products, they’re members of Copy Accelerator, and they’re both speaking at our February event.

You’ll see Dan Lok, who put his head copywriter into Copy Accelerator.

The copywriter’s name is Ed Reay and he gave one of the most popular talks at our last event. Ed will be in Vegas with us this February, too.

You’ll see a picture of Paris Lampropolous and Tony Flores standing together.

These guys are two of the best copywriters in the world, and they were both blown away by how in-depth I went with my copy breakdowns when we were in Austin. Paris was asking more questions than a schoolkid, and he was jotting notes furiously the whole time. It was awesome to watch.

You’ll see Rudy Mawer, who manages something like $250MM a year in Ad Spend on Facebook.

Rudy’s spoken at over 40 masterminds in the last two years, and he said that our event was by far the best one he’s ever attended.

And then you’ll see Nick and Vince from VShred and Sculpt Nation.

These guys have grown their company to over $120MM, they’re very active members of Copy Accelerator, and they’ll be joining us in February too.

And right after you’ve seen all of these guys…

The page transitions to a section that has several testimonials from attendees from our last event…

Including a few of the following:

“I brought 3 of my team members with me because I know how much value Justin and Stefan deliver because they have access to so many different industries, businesses, people that are killing it. In fact, the presentation I just came out of…she just shared one thing…this one little shift to help me make it on my mobile pages…got them at 47% boosting AOV I think it will probably do something similar for us. So if you weren’t here…I’m coming to the next one! See you then!”

– Jason Capital, 8-Figure Business Coach

“Justin and Stefan were able to get 180+ of some of the top guys in our space, both copywriters as well as other business owners. So really impressed with the caliber of content that was shared by the speakers and the connections that we made as well. We came with the intention of meeting a few copywriters that we could interview and we definitely walked away with a handful of writers we feel really good about.”

– Craig Collins, Co-Founder of DanetteMay.com

“This has been the best event ever. This is the first mastermind we’ve ever flown out to, in 14 years as a company. We never do this. So this specific event has connected us with the biggest players in the direct response world and it has also connected us with the best copywriters which is most important because we don’t do the copy ourselves so much, we like to hire out and this has connected us with people that will build relationships with forever. So I really appreciate it and we will be back.”

– Adam Feldman, Kendago Media

“Last year I went to a mastermind nearly every single month. I took more actionable ideas and valuable potential partnerships away from this mastermind than any of the previous masterminds COMBINED. This event is a don't miss!”

– Nina Moseley

Those are just a few of the testimonials you’ll find on the page…

And I guess now’s the time where I go ahead and tell you…

The mastermind is taking place February 26th through the 28th …

At the Venetian Hotel in Las Vegas.

You can view the sales page here:

And, as you go through it…

You’re going to see picture-after-picture of the biggest copywriters and business owners in direct response…

And almost every one of them will be at our Las Vegas Mastermind this February.

And I haven’t even gotten to the speakers we have lined up for the event yet either…

So let me go ahead and share that with you right now, too…

Justin will be doing a presentation on the 8 Biggest Mistakes that Stop Your Offer from Scaling on Cold Traffic.
I’ll be sharing my 9 biggest split-test wins of 2020. These are going to be brand new ones that are working in real-time, and you’ll be able to steal them and use them to instantly increase conversions and profit.
Tyler Bramlett from Warrior Made is going to be handing-over the secrets that allow his companies to bring in thousands of buyers per day. Even better, he’ll also be showing you how he monetizes those customers on the backend to get jaw-dropping LTVs.
Jay Deiboldt will be giving you his proven strategy for increasing upsell values by up to $40. This talk is going to be killer – if you don’t know Jay, he’s the man behind the $50MM company Credit Secrets. They have the #1 infomercial in their niche right now and Larry King is their spokesperson.

We’re going to be having a Media Buying Panel with Jason Kutasi and Matt Harmon. You may remember that I wrote about Jason a few weeks back.

I’ve personally done over $10MM in revenue with Jason on Facebook for my own products, and he’s the guy who is running Lift Factor at between 600-1,000 sales a day.

Jason’s also built a successful children’s publishing company that sells millions of dollars-worth of books each year through Facebook – which is NOT easy to do.

Meanwhile, Matt Harmon is one of the best Native Ads Buyers on the planet. He presented at our event in September and people couldn’t stop gushing about how much they enjoyed his talk – especially because he shared some specific strategies that even the most seasoned media buyers in the room had never seen before. It was so good that we had to have him back.

Marc Stockman and Jeff Radich from Natural Health Sherpa will be revealing the 5 Biggest AOV Boosters they use to acquire more customers than their competition…

And Mr. Money-Fingers Himself, Chris Haddad, is going to be doing a masterclass on punch-in-the-gut storytelling, which is something he’s the best in the world at.

Chris is a genius. He’s written too many winners to count, he’s a better storyteller than me hands-down, and I cannot wait to see his talk.

So yeah…

The speaker lineup is pretty damn stacked…

And so is the list of who will be in the room.

If you’re able to get a ticket to the event…

You’ll be hanging out with the owners and leaders of companies like VShred, Natural Health Sherpa, Agora, 4Patriots, Dan Lok, Healthy Back Institute, and Credit Secrets…

Along with dozens of the best freelance direct response copywriters in the world…

For a full two-and-a-half days…

And it’s going to be sweet!

Now, I could go on-and-on about all of this…

But really it makes more sense for you to just go visit the sales page yourself…

Which you can do here:

Go take a look…

And then I’d strongly urge you to apply for a ticket to the mastermind as well, which you can do at the bottom of the page.

You should also know that the room at the Venetian has a cap of about 200 people…

And that’s not a scarcity play…

It’s a “the Fire Marshall will arrest us if we fill the room any more than that” fact.

There are already 100 people from Copy Accelerator attending…

Which means now that we’re starting to share the event with the public…

This room is going to reach its capacity and sell out very fast.

And once the vent does sell out…

Anyone else who wants to attend will be placed on a waiting list…

And that’s going to suck…

Because this really is the “can’t miss” Direct Response event of 2020…

An event where the biggest names, the smartest folks, and the best writers in Direct Response will all be coming together…

Holding nothing back…

And sharing the secrets they’ve used to create winning offers that scale on cold traffic time-and-time again.

It’s going to be incredible…

And I’m so excited that I can finally share the page with you…

Because even though Justin was right, and it was worth waiting to get things right…

Now that the page is ready…

I know it’s going to blow your mind 🙂

– SPG

P.S. One really cool thing to know: When you buy a ticket for the event, we’re going to automatically put you into the Copy Accelerator Mastermind for the next two months as well.

We did this before our Austin event in September and it was a huge value add for people…

Because this means when you buy a ticket…

You get access to EVERYTHING. The weekly training calls that Justin and I do…the private FB Group where you can post your copy or funnels and get feedback from Justin, myself, and the rest of our members…access to our swipe files…the bonus-trainings on my RMBC method and FB Compliance…you get it all.

This alone is more than worth the cost of your ticket…

and I’m not sure if we’ll keep doing this for event attendees in the future or not, so I’d take advantage of it while you can.

P.P.S. Also if you already attended the September event then you don’t need to reapply. Instead you can buy a ticket directly using this link. But please note – this is only for people who attended previously. If you use this link but you’re not a past attendee, you will automatically be placed onto my naughty list 🙂

P.P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

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