Justin was Right (I was Wrong)

Originally, the page for our next Copy Accelerator Event was supposed to go live on December 26th…

But instead, it’s just going live today.

By “live” I mean that starting today…

Justin and I will be talking about the upcoming event in some of our emails, as well as on Facebook…

And we’ll be making about 100 tickets available to the public…

Although you can’t just buy a ticket, you have to apply and be vetted first.

Spoiler Alert: a bit later in this email I’m going to encourage you to apply…

But, before I do…

I want to tell you why Justin was right about this sales page (and why I was wrong).

We had the sales copy for the page finished in early December…

But we didn’t start production on the page itself until a few days before Christmas.

Justin was in Cabo from December 20th to the 26th…

So I was in charge of coordinating with Blake from our team to get the sales page live.

Which I did…

Blake got the page up super-fast…

And when I looked at it I thought: “hey, this is pretty good!”

Then Justin got back from Cabo…

He took one look at the page…

And he had a laundry list of things that he felt needed to be changed.

If I’m being honest…

At first, when I saw this feedback I was PISSED.

Not at Justin specifically…

But I was frustrated…

Because I knew it would delay us going live with the page for at least a week.

Justin wanted pictures running down the side of the sales page where we showed people who were at our previous event in Austin…

He wanted the testimonials on the sales page to be formatted differently…

And he wanted to entirely redo the section where we introduce the lineup of guest speakers.

I felt like maybe he was being nitpicky…

Especially since I often have a “lean startup mentality”…

Where I just put up a minimum viable product to start, and then do tweaks after the page is already live.

I figured this approach would work here, too…

Especially since our first event in Austin was attended by nearly 200 of the biggest names in Direct Response…

And those folks couldn’t stop talking about how it was one of the best events they’d ever been to.

So I figured when we announced that we were making a limited number of seats to our February Mastermind available to the public…

People would jump at the opportunity…

Regardless of whether we had a sexy looking sales page or not.

Honestly, I still think that would have been the case…

But Justin doesn’t half-ass things.

He’s not a perfectionist…

But he does care deeply about things like design, layout, and presentation…

And because of his conviction…

I ultimately agreed to not share the Event Sales Page…

Until we’d made all of the changes he wanted.

And, of course, here’s the thing:

Justin was right, and I was wrong.

The page looks so much better now…

And honestly, I’m really excited for you to see it.

As soon as you start scrolling through it…

You’ll see pictures of Marc Stockman and Jeff Radich, who are the owners of Natural Health Sherpa.

They’ve sold over $150MM worth of health products, they’re members of Copy Accelerator, and they’re both speaking at our February event.

You’ll see Dan Lok, who put his head copywriter into Copy Accelerator.

The copywriter’s name is Ed Reay and he gave one of the most popular talks at our last event. Ed will be in Vegas with us this February, too.

You’ll see a picture of Paris Lampropolous and Tony Flores standing together.

These guys are two of the best copywriters in the world, and they were both blown away by how in-depth I went with my copy breakdowns when we were in Austin. Paris was asking more questions than a schoolkid, and he was jotting notes furiously the whole time. It was awesome to watch.

You’ll see Rudy Mawer, who manages something like $250MM a year in Ad Spend on Facebook.

Rudy’s spoken at over 40 masterminds in the last two years, and he said that our event was by far the best one he’s ever attended.

And then you’ll see Nick and Vince from VShred and Sculpt Nation.

These guys have grown their company to over $120MM, they’re very active members of Copy Accelerator, and they’ll be joining us in February too.

And right after you’ve seen all of these guys…

The page transitions to a section that has several testimonials from attendees from our last event…

Including a few of the following:

“I brought 3 of my team members with me because I know how much value Justin and Stefan deliver because they have access to so many different industries, businesses, people that are killing it. In fact, the presentation I just came out of…she just shared one thing…this one little shift to help me make it on my mobile pages…got them at 47% boosting AOV I think it will probably do something similar for us. So if you weren’t here…I’m coming to the next one! See you then!”

– Jason Capital, 8-Figure Business Coach

“Justin and Stefan were able to get 180+ of some of the top guys in our space, both copywriters as well as other business owners. So really impressed with the caliber of content that was shared by the speakers and the connections that we made as well. We came with the intention of meeting a few copywriters that we could interview and we definitely walked away with a handful of writers we feel really good about.”

– Craig Collins, Co-Founder of DanetteMay.com

“This has been the best event ever. This is the first mastermind we’ve ever flown out to, in 14 years as a company. We never do this. So this specific event has connected us with the biggest players in the direct response world and it has also connected us with the best copywriters which is most important because we don’t do the copy ourselves so much, we like to hire out and this has connected us with people that will build relationships with forever. So I really appreciate it and we will be back.”

– Adam Feldman, Kendago Media

“Last year I went to a mastermind nearly every single month. I took more actionable ideas and valuable potential partnerships away from this mastermind than any of the previous masterminds COMBINED. This event is a don't miss!”

– Nina Moseley

Those are just a few of the testimonials you’ll find on the page…

And I guess now’s the time where I go ahead and tell you…

The mastermind is taking place February 26th through the 28th …

At the Venetian Hotel in Las Vegas.

You can view the sales page here:

https://www.copyacceleratormastermind.com/vegas34943175

And, as you go through it…

You’re going to see picture-after-picture of the biggest copywriters and business owners in direct response…

And almost every one of them will be at our Las Vegas Mastermind this February.

And I haven’t even gotten to the speakers we have lined up for the event yet either…

So let me go ahead and share that with you right now, too…

  • Justin will be doing a presentation on the 8 Biggest Mistakes that Stop Your Offer from Scaling on Cold Traffic.
  • I’ll be sharing my 9 biggest split-test wins of 2020. These are going to be brand new ones that are working in real-time, and you’ll be able to steal them and use them to instantly increase conversions and profit.
  • Tyler Bramlett from Warrior Made is going to be handing-over the secrets that allow his companies to bring in thousands of buyers per day. Even better, he’ll also be showing you how he monetizes those customers on the backend to get jaw-dropping LTVs.
  • Jay Deiboldt will be giving you his proven strategy for increasing upsell values by up to $40. This talk is going to be killer – if you don’t know Jay, he’s the man behind the $50MM company Credit Secrets. They have the #1 infomercial in their niche right now and Larry King is their spokesperson.

We’re going to be having a Media Buying Panel with Jason Kutasi and Matt Harmon. You may remember that I wrote about Jason a few weeks back.

I’ve personally done over $10MM in revenue with Jason on Facebook for my own products, and he’s the guy who is running Lift Factor at between 600-1,000 sales a day.

Jason’s also built a successful children’s publishing company that sells millions of dollars-worth of books each year through Facebook – which is NOT easy to do.

Meanwhile, Matt Harmon is one of the best Native Ads Buyers on the planet. He presented at our event in September and people couldn’t stop gushing about how much they enjoyed his talk – especially because he shared some specific strategies that even the most seasoned media buyers in the room had never seen before. It was so good that we had to have him back.

  • Marc Stockman and Jeff Radich from Natural Health Sherpa will be revealing the 5 Biggest AOV Boosters they use to acquire more customers than their competition…

And Mr. Money-Fingers Himself, Chris Haddad, is going to be doing a masterclass on punch-in-the-gut storytelling, which is something he’s the best in the world at.

Chris is a genius. He’s written too many winners to count, he’s a better storyteller than me hands-down, and I cannot wait to see his talk.

So yeah…

The speaker lineup is pretty damn stacked…

And so is the list of who will be in the room.

If you’re able to get a ticket to the event…

You’ll be hanging out with the owners and leaders of companies like VShred, Natural Health Sherpa, Agora, 4Patriots, Dan Lok, Healthy Back Institute, and Credit Secrets…

Along with dozens of the best freelance direct response copywriters in the world…

For a full two-and-a-half days…

And it’s going to be sweet!

Now, I could go on-and-on about all of this…

But really it makes more sense for you to just go visit the sales page yourself…

Which you can do here: https://www.copyacceleratormastermind.com/vegas34943175

Go take a look…

And then I’d strongly urge you to apply for a ticket to the mastermind as well, which you can do at the bottom of the page.

You should also know that the room at the Venetian has a cap of about 200 people…

And that’s not a scarcity play…

It’s a “the Fire Marshall will arrest us if we fill the room any more than that” fact.

There are already 100 people from Copy Accelerator attending…

Which means now that we’re starting to share the event with the public…

This room is going to reach its capacity and sell out very fast.

And once the vent does sell out…

Anyone else who wants to attend will be placed on a waiting list…

And that’s going to suck…

Because this really is the “can’t miss” Direct Response event of 2020…

An event where the biggest names, the smartest folks, and the best writers in Direct Response will all be coming together…

Holding nothing back…

And sharing the secrets they’ve used to create winning offers that scale on cold traffic time-and-time again.

It’s going to be incredible…

And I’m so excited that I can finally share the page with you…

Because even though Justin was right, and it was worth waiting to get things right…

Now that the page is ready…

I know it’s going to blow your mind 🙂

– SPG

P.S. One really cool thing to know: When you buy a ticket for the event, we’re going to automatically put you into the Copy Accelerator Mastermind for the next two months as well.

We did this before our Austin event in September and it was a huge value add for people…

Because this means when you buy a ticket…

You get access to EVERYTHING. The weekly training calls that Justin and I do…the private FB Group where you can post your copy or funnels and get feedback from Justin, myself, and the rest of our members…access to our swipe files…the bonus-trainings on my RMBC method and FB Compliance…you get it all.

This alone is more than worth the cost of your ticket…

and I’m not sure if we’ll keep doing this for event attendees in the future or not, so I’d take advantage of it while you can.

P.P.S. Also if you already attended the September event then you don’t need to reapply. Instead you can buy a ticket directly using this link. But please note – this is only for people who attended previously. If you use this link but you’re not a past attendee, you will automatically be placed onto my naughty list 🙂

P.P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

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