Blog

Good morning.😊 These are weird times we’re in right now. I don’t know what else to say. I’ve already written more than a few times about COVID-19...

Two weeks ago, the state of Nevada ordered the closure of all non-essential businesses… Even crazier… The governor essentially gave businesses 12...

Yo yo 🙂 A week ago or so, Amber Spears and Jimmy Parent came over to the AirBNB Laura and I are staying at. Amber lives in San Diego… And Jimmy was...

A while back, I had several members of the Copy Accelerator Mastermind over to my house to hang out. We ate some good food, drove around in my golf...

I want to use today’s blog post to celebrate🎉 a guy named Michael Rochin... Why? Michael was an attendee at the Copy Accelerator Event… And he...

Good morning 🙂 I’m working on cleaning up a Unique Mechanism for an offer… And since Mechanisms are on my mind… I figured I’d go ahead and chat...

Something interesting happened, recently… The manager for the outbound division of my call center came into my office… And said he was having an...

I spend a lot of time thinking about asymmetrical risk. Specifically… Where the upside of an action… And the downside of an action… Aren’t equally...

Good morning, I don’t have a specific topic to write about today… So, instead… I’m just going to share three “random” things that are on my mind....

Here’s a few things that happened during my day yesterday… At 8 am, while talking to the guy who helps distribute my content, he asked if we could...

From the age of 19 to 21… I was partnered in a music business… And we had a retail record store… That was located inside of a local all-ages music...

You may have heard me talk about how between the ages of 19 and 21… I helped start a music business that ultimately failed. 🤷‍♂ The business had...

Good morning 🙂 When it comes to direct response copywriting… One of the most effective tools you can use is "swiping." Swiping➡️ = finding sales...

This morning I was reading an article in The Wall Street Journal about how grocery stores are changing. Specifically, one of the big points the...

At the turn of the 20th century, Richard Strauss was considered to be the preeminent composer in the world. A German, Strauss began gathering...

So I had a really good session with Jude Charles yesterday. We covered a lot of ground… Ranging from my personal philosophies… To my core values… To...

I recently signed up to be on Pete Buttigieg's email list. Not for any political reason. I just wanted to see how strong his email game was. The...

Ryan Holiday wrote about how Ego is the Enemy… And he’s right. But, perfection is equally destructive. Why? Perfection is impossible to achieve. So,...