Somewhat recently, I spoke at an invite-only Summit with a group of brands and businesses, such as Mud/Wtr, Ritual, Beekeeper’s Naturals, Orgain, Golden Hippo, representatives from flavoring houses, contract manufacturers, and even people from places like Nestle…🎤

So needless to say it was a very eclectic group, and I had a blast sharing insights about market research and storytelling.😊

Anyways, one of my fellow speakers at the event was Loran Nordgren…

​​Who is the author of a book called The Human Element.

I’m a huge fan of this book: I’d recommend anyone who is interested in marketing, psychology, conversions, influence, or persuasion to check it out…👌

And the major theme of The Human Element is how to identify and remove the frictions that arise when we’re presenting people with new ideas, products, services, or innovations.

For example, one of the first case studies in the book is about an eComm retailer selling highly customizable sofas.

Loran refers to them as Beach House (not their real name), and they were encountering a huge problem:

Prospective customers would spend hours on Beach House’s website customizing their sofas…

Click through to the checkout page…

Enter their information…

And then not complete their purchase.

Beach House couldn’t figure out why.

Was it the price? Did people just like browsing but they had no true buyer intent? Was something on their checkout page screwed up?

Turns out, the reason for their extremely high “abandon rate” wasn’t any of those things…

Instead, once Loran started talking to Beach House’s customers…

It became clear that the #1 reason prospective customers weren’t completing their purchase was because they didn’t know what to do with their old sofa.

That was it.

Seems kind of funny, but makes sense.

These folks were about to hit “order” and then a friction set in.

“Will I need to hire a mover? Can I just leave my old couch outside for trash people to collect it? Should I donate it and if so, to where?”

These questions and this uncertainty was enough to kill the sale…

So Beach House changed their offer to include free removal of customers’ old sofas…

And conversions skyrocketed by an insane amount.

This is an example of identifying and removing friction…

But it’s ridiculously applicable to everything we do in eComm, copywriting, sales, and direct response.

For example…

One time on Instagram, I had some “verified” dude leave a comment on one of my posts saying “DM me, I have a proposal for you.”

And I instantly rolled my eyes.

Actually I rolled my eyes and then I responded:

“I’m not going to DM you for a random proposal I have no context to. This is also just a garbage approach because you’re creating an extra step for anyone you’re trying to pitch.”

Harsh, but this guy’s got 750k followers and it’s obviously part of his sales process, so I don’t regret that comment…

And anyways the point is: that “extra step” = friction.

You want to pitch me something…

​​But instead of just doing it, you’re asking me to take the first step.

Why am I going to do that?

Why would I go out of my way, committing even a few extra seconds, just to have someone pitch me something that I’m almost certainly not interested in?

So in this case here, simply DMing me would be a step towards removing friction.

And meanwhile, let’s talk about sales copy specifically.

Have you noticed how in lots of VSLs and TSLs, after the first call to action there will be a section explaining what will happen next?

“You’ll then be taken to our secure checkout page where you’ll enter your order information and complete your order. After that, our team will get to work in the warehouse and you’ll receive your order in the next 3-5 business days. You’ll also get a confirmation email within 15 minutes of finishing your order with all of our contact information in case you’ve got any questions.”

Stuff like that?

You know why that works?

It removes friction.

It makes the checkout process less of an “unknown”…

And it answers the fears and worries a prospective “cold” customer has about buying from your unknown company.

There are frictions everywhere…

And what’s really cool is that removing friction is often faster, cheaper, and more effective than trying to throw money at a problem to solve it.

You see, Loran distinguishes between Friction and Fuel.

Fuel is where we’re trying to pour resources into a problem. Spending more money on ads. Hiring more people. Things like that. Those things are valuable and important…

But they can also be costly and time-consuming.

Meanwhile, identifying and removing frictions can often cost zero money and be done in a matter of seconds.

Pretty cool, right?

 

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link

I feel like recently, I’ve been hearing more and more of this from some people…👂

And I disagree.

Pretty vehemently, actually.

I mean, on a fundamental level, it just doesn’t make sense…

There are so many great products out there that have never had much impact because nobody knows they exist.🤷‍♂️

And then, let’s talk about Apple…

Many people would say the reason they’ve become a 1 trillion dollar company is because of Steve Jobs obsession with two things: product and marketing.

Actually…if you hear interviews with people who were contemporaries of Steve at Apple…

You’ll quickly notice how often people bring up Steve’s marketing mind.🧠

In a lot of ways, Steve Jobs was more of a “marketer” than anything else.

Then I think about Tesla.

What about them, they don’t really run ads to a cold audience?!

True (as far as I know; I haven't studied this a ton)…

But so much of what Elon Musk does on a daily basis is marketing.

When he puts updates about Tesla on Twitter, that’s marketing.

When he says other controversial stuff that keeps him in the news cycle nonstop – that’s marketing.

It’s different from a written ad, but it’s marketing nonetheless.

In this case, Elon Musk is the personal brand and Tesla is one of his products…

As the personal brand of Elon grows, awareness of Tesla grows, too, until it becomes ubiquitous (which it pretty much is).

And yet even at this point, marketing doesn’t really stop…

Think about their Tesla showrooms where there’s a sales team and cars that provide a dramatic demonstration to potential consumers.

What is that?

Not marketing?

Nope, marketing it is.

This most recent sentiment from people about how great products don’t need marketing seems to go back to a Naval tweet from a few months ago.

In that tweet from March of 2022, Naval says:

“You’re doing sales because you failed at marketing. You’re doing marketing because you failed at a product.”

That’s the dumbest f***ing thing.

Honestly, I know Naval is probably a pretty smart guy…

But I hate how fanboys deify him and act like he’s some oracle, where everything that comes out of his mouth is sacred and divine word.

Nothing against Naval, really…

I just don’t understand this tweet, and I also hate declarative statements that are so obviously overbroad and lacking nuance.

What about “you’re doing sales because you want to further drive growth and get your product into as many people’s hands as possible.”

The counter from team Naval seems to be:

“If your product was truly great, then you wouldn’t need to do marketing or sales…people would just be referring it to others, it would be viral and spread, and you could live in some Silicon Valley Utopia where you just get-off by working on great products all day long.”

Sure, that would be neat…

But the truth is that marketing is, amongst other things, about creating awareness.

Like I’ve said already, if nobody is aware of your great product, then you lose.

Here’s one last thought I’ll share in this rant:

If Naval is coming at all of this as a Platonist, where there’s some ideal “form” of a “perfect product” that none of us can actually reach…

Then sure, we all fail every time.

But if that were the case…

Then his tweet essentially becomes meaningless.

Alright, rant ending…

My point is, be careful about generalities that people start spouting out as gospel…

Because a lot of the time, they’re a load of B.S.

 

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link

I never promise results to prospective clients.

​​That’s a terrible idea for a myriad of reasons.❌

First, as a copywriter, you have no clue if what you write will work or not.✍️

That’s true whether you’re me (Stefan) or you’re a first-timer.

Personally, I like to say that I bat around .500 when it comes to sales letters…

Meaning that about half the time, the sales copy I write works well out-of-the-gate.

Note, this doesn’t mean the copy is perfect – it could still usually be optimized…

But it means there’s a 50% chance my sales copy will be profitable for the client from the first day they deploy it…

And that also means that HALF the time, my copy won’t be profitable for the client right away, and I’ll need to work with them to optimize it.

Seems weird to “admit” this…

Yet, the fact that I bat .500 is what makes me the best active copywriter alive today…

Because success in copywriting is very similar to success as a Major League Baseball Hitter…

Where, if you were to bat even .300…

You could have a 20+ year career and make a ton of money…

And if you were to bat .400…

That means you’d be in the Hall of Fame as one of the absolute best to ever play the game.

So anyways, the point here is:

Even though I’m super good at writing copy, I still miss half the time…🤷‍♂️

Which is why I don’t sit around promising my clients results.🚫

Instead, what I tell them is as follows:

“The reason I charge $50k is because of my consistency. While it’s not guaranteed I’m going to write you a hit, the chances are much higher that this will be the outcome then when you hire another copywriter.”

Think about it…

If one copywriter gives a client a home run sales letter 20% of the time on average…

And I give my clients a home run sales letter 50% of the time…

It makes a lot more sense to go with me rather than the other writer if you can afford my rates.

That’s not just because the chances of my copy being successful are higher…

But also because there’s the opportunity cost that I'm saving you money on too.

​​Every sales letter a client tests has to go through production, legal, design, funnel dev, etc…

Those things suck up resources like time, money, and attention…

So if the probability of my sales letter being a winner is 2x what another copywriter’s is…

That means the odds that you’ll have to waste money and resources on building out multiple sales letters are drastically lower if you go with me.

Does that make sense?

It’s a bit mathematical, but it’s important…

Lastly, you should know that pretty much all of the big clients out there hate when a copywriter hits them up promising to “double their conversions” or “crush their control”, etc.

I thought this was obvious, but it was a big takeaway for several people on a development call recently…

And I guess I understand.

You might feel like you need to project confidence – and you’re right…

But there’s a huge difference between saying “I’m a great copywriter who is hungry and driven, and I feel confident I can beat your control”…

And saying: “I’m going to CRUSH your control and double your conversions bro!”

The first is sexy…

The second is NOOB-ISH. You don’t know s*** about their control. Maybe that control is the result of $10MM of traffic, split-testing, and A-List Copywriters…

So when you show up with little-to-no-experience, making big promises…

It just reeks of folly and foolishness, and it’s a major turn-off for prospective clients.

Got it?

 

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link

Money follows attention.

This means that where people place their attention, they also tend to spend their money.💰

Or to put it another way, generally, if you’re in the spotlight, you’ll tend to benefit financially from it.

This is true for people who have content go viral…

People who are regularly in the news…

Celebrities…

It’s even true of suspects in high-profile murder cases, or convicted felons who get Netflix deals…

And it’s true for people who seem to go “unhinged” like Kanye West or Will Smith.

Getting money this way isn’t for everyone…😉

But being a controversial character is pretty lucrative (granted you’re also relevant).

And I bring this up in context of that one “Oscar Moment,” where Will Smith slapped Chris Rock.

I woke up the next morning and started reading the news online…👨‍💻

And every publisher had the story above the fold (meaning at the top of their homepage, without you needing to scroll down).

Then next I went to Facebook and scrolled through my newsfeed…

And sure enough, about 80% of the posts I saw were people posting their take on Will Smith and the slap.

Anyways, it makes sense. It was a shocking moment. A “pattern interrupt.” It was unexpected.

It caught everyone’s attention…

And frankly, this slap was great for everyone involved…

Great for Will Smith, great for Chris Rock, great for Jada Pinkett Smith, great for Denzel Washington, and exceptionally great for the Oscars.👌

Hell, it was probably great for the producers of King Richard, the movie that Smith won best actor for…

Because more people who didn’t pay attention to that movie or the Oscars then went and read the story or watched a video of the slap…

And they were like, “well I should watch that King Richard movie!”

So anyways, just a reminder:

When shocking or controversial things happen…the tendency is to give into polarization. You’re on Team Smith or Team Rock. You want to share your hot take!

There’s nothing wrong with that…🤷‍♂️

But just keep in mind that ultimately there were no losers here…

Only winners.🏆

And as Justin Goff mentioned in his email this morning:📧

As a marketer, you can definitely take advantage of the attention being given to last night’s incident…

And capitalize on it through memes, emails, promotions, etc.

I mean, maybe this is tasteless…

But if I sold a product that does hair growth for women…

I’d fire off a self-righteous email praising the Smiths and blasting Rock…

Then I’d give 20% off to all of my customers for one day only when they enter promo code “SLAP” at checkout.

Hell, after that I’d probably try and get some PR for that sale, and have news sites reporting about how our company is doing this…

Because that would bring us more exposure, media credibility, and customers.

Why not, right?

 

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link

Some time ago, my wife and I spent the weekend in Las Vegas celebrating our wedding anniversary…🥂

There was one moment at a dinner that weekend that I’m particularly keen to share, because it contains a good marketing lesson.

We ate at a steakhouse…😋

And since this was our anniversary weekend, we went all out on that dinner.

We ordered oysters and sashimi for our apps…

Then we got an F1 Wagyu New York Strip along with 3 ounces of A5 Kobe Beef to split as our mains…

Along with some sides.

Well as we placed that order, the waiter asked:

And did you want to add anything else with your entrees? Perhaps some fresh lobster tails, or some foie gras?

We said no, we’d be good with this already decadent feast…

But then, as the waiter was walking away, my wife made a really good point to me.

She said how at first, when our waiter offered those add-ons she wanted to be like, “come on man, we’re already getting the most expensive stuff on the menu!”

But then she’d thought about it for a second…

And realized that we were exactly the type of customer he should be offering those additional high-priced menu items to.

Why?

Because we were already buying all the “nicest” stuff…😊

So there was a high probability that we’d say yes to even more nice things.

In this case, we didn’t…🤷‍♂️

But that doesn’t make her point any less spot-on…

Because as a business partner of mine always likes to point out…

The easiest person to sell a Rolex to is the guy who already owns 10 Rolexes.

It makes sense, right?

You know they’re a proven buyer of what you’re selling, so you offer them more of that.

Same thing at this restaurant too…

And same thing with your first upsell in a sales funnel…

Which is often just offering people more of whatever they just bought (ie. more supplements, more golf clubs, more advice about how to lose weight, etc).

The waiter was smart to recognize that…😉

And I’m glad my wife pointed it out to me…

Since it helps demonstrate an important marketing truth.

 

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link

Some good few months back, Chris Guerriero said something that's really stuck with me:🤔

“When you force someone to leave their sandbox, one of two things often happens. Either they resent you for it, or they just find a way to return to it.”

I thought this was interesting…🧐

Especially the second part…

Where people want to return to what’s familiar.

It makes me think of The Big Leap (which is an exceptional mindset book, by the way)…

And in that book, the author talks about the Upper Limit Problem…

Which is where, if we begin having too much success, this internal thermostat kicks on and tries to “regulate” things by taking us back down to normal.

To carry that thermostat analogy even further…

We go from being “on fire” in our lives…

To living a “room temperature” kind of existence.

Now this isn’t all our faults…

We, as humans, are conditioned to love the familiar and dislike change…🤷‍♂️

And any time you’re experiencing tremendous personal growth…

​​You’ll feel the weight of mediocrity start tugging on your pant legs, trying to bring you back down.

So really, the key is to just be wary of this…

When you have an exceptional month or months as a freelancer, or a copywriter, or an entrepreneur…😎

And then suddenly you have a garbage month where everything seems to be going wrong…🙃

It’s worth stopping and asking yourself if the reasons for this bad month are really external…✋

Or if you’ve subconsciously changed or modified your behavior in some way…

A way that you might be blind to…

But that is ensuring you go back to your “normal” mode of struggle or feast-or-famine.

Does that make sense?

I think the only way to consistently have amazing success from a financial perspective, and really from a personal one too…

And to do it year-after-year…

Is to always be guarding against mediocrity and your Upper Limit Thermostat.

It takes time…⏳

But being aware of the problem is a great place to start.

 

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link

I’ve been writing copy since 2012…✍️

But I didn’t really start coaching and mentoring other copywriters “at scale” until 2019.

Since that time, I’ve talked with thousands of copywriters – from very advanced ones to brand new ones…

And there’s one personality type that drives me the craziest of all.😠

What is it?

It’s the “Know-It-All” Copywriter…

AKA the KIA Copywriter.

By KIA Copywriter, I'm referring to the person making between $7k and $15k a month…

Who feels like they’re doing so great that nobody else can teach them anything new.

Your average KIA Copywriter normally has had a few $20k months in the past too – and that just makes matters worse..

Because in their head, they think that $20k should be their new normal regardless of actual skill or effort.

You see, in their head…

They’re thinking that they put in their time and “paid their dues” – having often been writing copy for 5 or 10 years…

So they feel like they should be earning more money and that it should come easy to them…

Even though they’re not really willing to do anything different to get those different results.

Truthfully, I see this personality type a lot…

And I think what bothers me so much about them is their feeling of entitlement.

You aren’t entitled to being paid higher rates because you’ve been in the game for a long time…

You get paid higher rates because you’re a consummate professional with a great work ethic whose copy consistently crushes for clients.

And while this might all sound simple…

If you’re earlier on in your journey, then it’s actually great news for you.

Here’s why:👇

While it’s true that there are so many writers out there who have more experience than you do…

It’s also true that most of them aren’t very good.

In fact, a lot of these experienced writers are shockingly bad.😳

Harsh, but I stand by that.🤷‍♂️

These KIA Copywriters range from straight up crappy at their craft…

To maybe “okay,” but not willing to work hard…

And they are often entitled.

Frankly, this is one of the reasons why so many “clients” are always complaining about copywriters…

Along with why they always come to us asking for help hiring them.

See, the writers who stick in our programs are the ones who are flexible and willing to swallow their ego and get better.

But I’ve also seen plenty of middle-of-the-road copywriters join our programs, act like they’re an “OG” who has nothing new to learn…

Flounder around for a little bit…

Attend one or two calls where they talk about themselves and dish out mediocre/bad advice to others…

Not actually take advantage of the coaching and mentorship or community at all…

Then drop out…

Only to pop-up in another coaching group a few months later…

And then another a few months after that.

It’s funny, there’s such a common personality type here…

And spoiler alert…🚨

These KIA Copywriters never actually get better or advance their career.

Instead, they stay stuck in the same place today they were three years ago…

But they can’t accept that truth about themselves – that they aren’t growing…

They are constantly trying to act like they deserve a seat at the “big boy” table…

But the problem is…

They act that way without actually having the skills, knowledge, or track-record that’s required to EARN them that seat (save for the occasional lucky hit offer, but even a blind copywriter finds a cash-filled-nut from time to time).

Again, I’m not trying to be mean…

I’m trying to be real…

And, like I said, I’m also trying to encourage younger copywriters.

It’s true that you must work hard to be successful…

But it’s also true that success is probably less elusive than you think…

Because, just like in every other industry on earth…

The bar is lower than you expect.

Don’t put those self-proclaimed OGs up on a pedestal…

Instead, put yourself on the path to ascension today.

 

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link

I went to Weather.com to look for examples of native ads. When I got there though, the homepage had reports about a powerful and “deadly” derecho that hit South Dakota the day before. My first thought was, “What’s a derecho?”🤔

So I Googled it.👨‍💻

I went to the website of the National Weather Service and read their explanation of derechos…🤓

Then I went to YouTube to see footage and understand these storms better.

I ended up watching a chunk of this hour long documentary of a derecho that struck Iowa back in 2020. Turns out, it was the costliest thunderstorm in U.S. history, which makes sense when you watch the footage.📽

Anyways, after that I went to a few more websites to really understand how a derecho forms.

So what is a derecho?

It’s a severe thunderstorm that produces extremely powerful “straight-line” winds of over 58 mph and has a path of damage of at least 240 miles.

Now this might not sound that crazy, but take a look at this picture of the front side of a derecho:

Yikes, right?🤢

Basically it’s like a tornado but without rotation…

Though people also describe being in one as similar to a hurricane.

So yeah, that’s a derecho…

And I’m sure you’re wondering, “why are you sharing this with me, Stefan?”

   1. A major key to being a successful copywriter and entrepreneur is being curious.

​​This is a habit of mine I’m quite proud of – when I see something new, I don’t ignore it. I either make a note to research it more in the future, or I take time to learn more about it immediately.

   2. What I’ve realized over time is that you’ll find inspiration and ideas for your copy in very diverse places.

For example, with a derecho…it’s related to something called a “downburst.”

A downburst happens when the wet air in a thunderstorm meets the drier air surrounding it.

When they meet, the storm “sucks” dry air in…

And in turn, this makes the air in the storm denser…

So it sinks to the ground and then bursts outward.

Meanwhile, this downburst can actually suck even more dry air into the storm…

Leading to even stronger downbursts of wind, or even clusters.

Now, me just being able to explain that to you in a very simple way is an exercise in good copywriting…

Because that’s often our job with unique mechanisms, etc: to take complex concepts and explain them in a way that anyone can understand.

Also, if you understand Derechos and downbursts…

Your mind can start to create metaphors.

For example, say you’re selling a law of attraction offer…

You could talk about “The Derecho Effect” that propels your intentions out into the universe at lightning-fast speed…overcoming every obstacle in your path along the way.

Or maybe in coaching, you could warn people to stay away from “Derecho Dave”…

And explain how Derecho Dave is like a severe storm cloud…

He's always trying to “suck” other people into his crappy headspace…

And if you get too close to people like Dave…

Next thing you know, you’ll see there’s a path of destruction and that countless lives are in shambles…

Which is why, when you meet a person like Derecho Dave, it’s best to run the other way immediately.

Making sense?

This isn’t really about Derechos…

It’s about curiosity…🤔

And then when you do learn about something new…

Asking yourself how you can use that idea in unique and interesting ways.💡

 

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link

I recently had a dream where I was invited to a meeting with a bunch of the core people at Golden Hippo. If you don’t know that company, Craig Clemens co-founded it and they’re a 9 figure behemoth that does deals in health, skin, pet, etc.😴

They work with lots of celebrities, have great VSLs, and so forth.

I’ve written for Golden Hippo in the past, and I know Craig well…

So I love those guys…😍

But the dream was weird.🤨

I was at this meeting, and their HR Director asked people who were new or not part of the company to introduce themselves. One person went before me, and then it was my time. When I stood up to speak though, some other people from the company got up and began dancing around, and they were talking over me, and I felt disrespected. So then I sat back down, but my resentment festered.

Then later, I was walking into the room again and someone made a comment slighting RMBC.

I shot back something about not knowing much, because after all, I’d only sold a billion dollars’ worth of stuff with RMBC…💲

And then I was like, “eff it,” and went on a mini tirade where I talked about how I think I’m the best copywriter alive today, and one of the best of all time.

In my dream, this was met by jeers and boos. Someone said “you’re taking the exact opposite approach, man,” and someone else said “show some tact.” People hated my immodesty, but I was defiant…

And then I woke up.😳

—

A weird dream, right?

No doubt, part of it was influenced by a dinner some time before then at French Laundry, where Lee Richter looked me in the eyes and said Craig Clemens is the best copywriter in the world…

And I shot back that he was definitely one of the best, just like me. In that argument, I refused to concede that Craig was better than me (and I was proud of myself for that).

So that’s part of it…

And then the other part is, I think, based on some reflection I’d been doing.

I had a coach say to me:

“You’re living the life you wanted…so what do you want next?”

That really opened my eyes. It got to the core of an issue I deal with, which is feeling like I’m wishy-washy or a start-stopper on certain projects, etc.

I realized the reason why I’m that way sometimes is because I don’t have a really clear vision of where I want to go next…

So I started thinking.

I won’t go into all of it right now…

But two things I did decide on:

1. I want to be universally considered to be the best copywriter in the world.
2. And I want to be considered the best marketer in the world, too.

The first one is obvious. Many people do view me that way already…

And between the stuff I’m doing in the golf niche right now, and then the stuff I’ll be doing in crypto…

Plus all of the massive wins I’ve had for clients in the last 6 months and 12 months…

I don’t know how you’re going to be able to make the argument for anyone else.

So with that being said, let’s go to the second one.

See that’s important. I love big ideas and coming up with innovative ways to sell products to consumers. I just love innovation and ideas in general actually. And that’s a lot of what marketing is.

So I want to start bringing that expertise and experience to more projects and clients…

And I want companies to give me equity in their businesses simply to have me advising them their marketing strategies.

Straight up, I have better ideas on everything from product features to acquisition than almost anyone else I’ve met…

So I want to lean into that more heavily…

And generate billions of dollars for others, and also for myself.

—

Okay, let’s pause. The tone here might feel a little arrogant.

“I’m the best copywriter”…

“I’m the best marketer”…

“I have the best ideas”…

I get it. It’s uncomfortable to write this way and I often prefer modesty.

At the same time though, I need to lean into my own inner power more…

And that includes my confidence.😎

Another thing one of my coaches helped me realize is that I’ve been taking an approach to business where I’m still 2011/2012 Stefan…who is brand new and kind of starry-eyed and wishy-washy…

The one who “wanted” all of the things I now have.

That’s fine. But it’s time for me to step into reality…

And understand just how f***ing powerful I am…💪

Then go change the world, because I can.

 

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link