Copywriters: Do you make use of swipe files? Why or why not?

Copywriters: Do you make use of swipe files? Why or why not?

An industry trick for copywriters is to create a personal swipe file of tested and proven sales letters to serve as inspiration for future projects. Read on to learn about how different writers prioritize swipe files. And if you want to beef up your own file, make...
Copywriters: To what extent do you believe grammar matters?

Copywriters: To what extent do you believe grammar matters?

Whether you’re writing a direct response sales letter or e-commerce copy, your job is to produce attention-grabbing copy that generates sales. Once you do your research and start writing, you might wonder how much credence you need to give to grammar conventions? Is...
Is copywriting a science or an art?

Is copywriting a science or an art?

Writing sales copy is one of the most powerful skills you can have. Good copywriting can drive up your sales and revenue like few other things. So to the science vs. art question, we crowdsourced professionals in the industry to see how they weigh in. Read on to learn...

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