When you try to help everyone, you normally end up helping no one. 🤔
When you try to sell to everybody, you normally end up selling to nobody.🤷
When you try to appeal to all people, you normally end up appealing to zero people.
Do you see a pattern here?
Simply put, it’s the law of focus.
I don’t mean focus in the broad sense of the word…
I’m talking specifically about where you concentrate your efforts…🎯
Whether that’s in relation to serving others, selling to others, connecting with others, or something else.
The person who is trying to help everyone becomes burned out and has a breakdown (and can’t help anyone)…
The person who is trying to sell to everyone grows frustrated and jaded because no one is buying…
The person who wants to be loved by all ends up feeling alienated and alone.
This mistake applies to entrepreneurship too…
I see entrepreneurs who get involved in 5…10…20+ businesses…
And while it sounds sexy to say you’re involved in all that stuff…
The truth is, you can’t put your actual focus into any specific project…
So you end up being 5x…10x…or 20x ineffective.
We call it being “spread too thin”…
But really, we could also call it “being out of focus.”
Ever met someone who keeps buying more books and courses about some topic they’re interested in…
But then they never finish any of those books or programs?
Me too.
And then there are the people I know who are interested in numerous different topics…And who are trying to master five different skills at the same time.
That hardly ever works.
You’ve got to focus on one thing at a time…
And only after you’ve achieved some degree of mastery should you move on to the next thing.
– SPG
P.S. I know this might seem a bit strange coming from me…
After all – I say I want to impact the lives of a billion people in the next 20 years…
And I’m involved in multiple companies and businesses…
So am I a hypocrite?
Here are my thoughts:
Regarding point #1…
By 2040, the global population is projected to be around 10 billion people.
So even when I achieve my goal of impacting the lives of a billion people, that’s still only 10% of the population.
I’ll be honest that there are pros and cons to what I do.
Yes, I’ve set up tons of different ventures and things that create cashflow for me, and I love that.
But having this model also prevents me from going much deeper in most of my businesses.
Ultimately, it’s unknown if I’d actually be better served just putting all of my focus into one or two ventures and abandoning all of the rest.
I think I’ve created enough systems and infrastructure to compensate for this focus issue overall…
Because for most of the ventures, I operate more as “chairman of the board” than an active leader…
But still – it’s entirely possible that I’m actually operating sub-optimally…
And that I’m just able to get away with it because of the capital and resources I have at my disposal.
Going to ponder this one more…
P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.
