I’m pretty close to completing my RMBC Course, and I’m pumped about how it’s coming along.
So, in this blog post, I figured I’d give you a sneak-peak about what’s going to be included in the course… 🧐
That way, if you’ve got any questions, feedback, or requests…
You can share it with me after you read the blog. 💬
Here’s what’s going to be in the course:
1. Welcome Module
– RMBC Overview, Why It’s Important, How It Helps You To Consistently Write Better Converting Sales Copy in Less Time, How It Can Change Your Life, Key Concepts You’ll Be Getting Taught, My Origin Story, Etc.
– In-Depth Video Walkthrough of Research Questions and Why They’re Important 🕵♀
-Over-the-Shoulder Follow-Along Video of Me Doing Research for a Weight Loss Offer
– Over-the-Shoulder Follow-Along Video of Copy Accelerator Member Roman Alvarado Doing Research for a Real Estate Agent
– Over-the-Shoulder Follow-Along Video if Copy Accelerator Member Rob Tidwell doing Research on a Tax Offer (For Small Biz Owners)
– Over-the-Shoulder Follow-Along Video of Copy Accelerator Member Joey Percia doing Research for a High Ticket Coaching Offer
– In-Depth Video Walkthrough of what the Unique Mechanism is, How It Works, and Why It’s Important
– Over-the-Shoulder Follow-Along Video of Me Breaking down the Mechanism from Gary Bencivenga’s Olive Oil Letter
– Over-the-Shoulder Follow-Along of Me Breaking Down the Mechanism for one of my Health Offers…
– Over-the-Shoulder Follow-Along Video of Me Breaking Down the Mechanism for a Popular Agora Financial Offer
– In-Depth Video Walkthrough of What the Brief Is, How It Works, and Why It’s Important
– Over-the-Shoulder Follow-Along Video of Me Breaking down the Brief from Gary Bencivenga’s Olive Oil Letter
– Over-the-Shoulder Follow-Along of Me Breaking Down the Brief for a Weight Loss Offer…
– Over-the-Shoulder Follow-Along Video of Me Breaking Down the Brief for a Biz Opp Offer I Wrote Back in the Day
– In-Depth Video Walkthrough of my Sales Letter Outline (I Basically Do a Sales Letter From Scratch, Verbally, as I’m Going Through This)
– Over-the-Shoulder Follow-Along Video of Me Breaking down the sales letter from a Biz Opp Offer I Wrote Back in the Day (One of My Favorites)
– Over-the-Shoulder Follow-Along of Me Breaking Down the Brief for a Weight Loss Supplement Offer I Wrote (Burn – which I did for VShred/Sculpt Nation)
– Over-the-Shoulder Follow-Along Video of Me Breaking Down the Brief for a Survival Offer I Wrote Back in the Day (One of My All-Time Favorites)
– Potentially going to have 1-2 more examples of breakdowns from Copy Accelerator Members as well
– An in-depth video training on what fascinations are, how they work, why they’re important. In the video, I also share the most common types of Fascinations I use and then show several examples.
– Plus, a second over-the-should video where I pull open an eBook and just write out a ton of fascinations in real-time, so you can see how this works in practice.
7. Crafting Attention-Grabbing Leads That Can’t Be Ignored
Not completed yet, but this is going to be me sharing my checklist for killer leads, then going through several examples of leads I’ve written that have crushed, and pointing out all the little tricks I used that made them extra successful.
8. Writing Killer Headlines
– An in-depth video training where I give you my 7 Step Checklist for Writing Killer Headlines. In other words, the 7 things that I think all of the best headlines in the world have.
– Then we go through numerous examples of headlines and look at where they match-up with this checklist, and where they differ.
9. Click-Worthy Subject Lines and Ad Creatives
I haven’t completed this part yet. But it’s going to be an over-the-shoulder video of me using my “Subject Line Matrix” to pull out dozens of potential subject lines/headlines from various pieces of copy.
I’ll then also be writing some ad creatives in real-time and showing you how it’s done. Plus, we’ll dissect some successful pre-existing ad creatives too.
10. The “AOV Money Close”
I haven’t completed this yet. But will be an in-depth video training where I go through the steps I take to make sure every close I write increases the Average Order Value by 20-30%. Then, we’ll look at some examples of the AOV Money Close in Action so you can see how it works.
Plus, here’s a list of bonuses I’m working on:
11. How to Come Up With Mechanisms and Ingredients for Health Offers
12. Video Recordings of Watching RMBC From Start to Finish on my Keto Offer
13. Possibly the Recordings from my 2017 Copy Intensive Where I teach RMBC in massive Detail Over Two Days (not 100% sure if this will be included yet)
14. Bonus Interviews with Several Business Owners and World-Class Copywriters Around Using RMBC + How They Grew Their Businesses or Careers
Anyways, I figured I’d share with you because I’m pretty excited about this.
I’m also pretty close to being finished. I’d say I’ll be done with all the recordings and content by the middle of next week…
Then my goal is to launch by the third week of April.
It’s a little bit of an aggressive timeline, but I’ve already got closed captioning being added to the videos I’ve recorded, the transcripts for each video are being made, and my team is working on setting up the funnel as we speak…
So that’s pretty exciting stuff.
Regarding what the course is going to cost:
It’ll almost certainly be $997 upfront.
And because of the crazy times, we live in with COVID-19 and all of that…
I’m considering adding a payment plan as well. If I do that, it’ll be something like 4 payments of $397 ($1,588 total). I’m not 100% sure about that yet – but figuring the payment plan would help some people from a cash flow perspective.
And that’s about it!
If you’re excited about the course – please reply and let me know.
Also, if you have any feedback or requests about what else should go in the course, I’d love to hear from you about that as well.
No guarantees I’ll be able to accommodate everyone, but if your request is remotely achievable without delaying my timeline to launch, I’ll try my best.
Finally, if you think you’re going to want to promote this course as an affiliate, let me know, too.
I really want to get RMBC into as many people’s hands as possible, because it’s going to change a TON of lives. So, if you’ve got a list of copywriters or freelancers, or you just want to take a crack and sharing it with the world – contact me about that and we can talk.
Alright, wrapping this up.
Going to get my daughter up pretty soon and then take her over to “grandma’s house” a little later this morning.
It should be a nice day. This lockdown sucks, but we’re making the most of it.
P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.