“Here are some quick wins:
➤ ad angles helped me write way faster. Now I just open a google doc with all those angles (controversial, story, proof, etc…) and write at least one ad for angle. One of this controversial ones is doing really well for us.
➤ RMBC. This is game changer. I changed my entire copy process because of that. I already looked for mechanisms but hadn't thought before about mechanism of the problem. This changes everything. I looked back and realized that my best promos had one and my not so good promos hadn't. Now I can engineer that into each promo I write.
➤ Research. Watching Stefan create copy made me realize again how important the research part is. Every time I have trouble writing copy is because I haven't researched enough. Now I implemented a “15 page research rule”. No promo gets written in our company without at least 15 pages of research before.
➤ Upsells. Justin's rule of “not launching a product without thinking about a natural good upsell first” changed how we approached front end.
And lots more stuff…
It's just a matter of time into leanings such as this gives us huge returns.