“Wednesday; my first day as a copywriting intern.
Got from 1pm to evening to completely rewrite a sales letter that was all features and a non-descript lead.
All the research I had was an hour's chit chat with two people from the company from the day before.
9pm: Handed in a 7-page letter.
Story-driven lead about the creation of the product.
The remaining 6 pages were a TON of social proof backing the major claims made in the lead.
The close was basically 5 quotes from people saying: BUY THIS, IT'S TOTALLY WORTH IT! and a hint of FOMO…
The letter will immediately replace the product's main webpage.
Thank you (R)MBC, for making research directly copy/paste-able once you know what to look for.”