Why I Use So Many Ellipses When Writing Copy

One question that’s come up a few times, recently…❓

Is, “why do you use so many ellipses when you write?”

There are a few reasons…👇

And I’ll try and break them down for you in this article.

My general rule of thumb is that I use ellipses when composing a sentence that contains multiple ideas. 

In other words, there’s only one idea per line…

And, I typically shun compound sentences.

Why?

Why I Use So Many Ellipses When Writing CopyReadability and comprehension. 

People seem to forget that the average American reads at a 7th-grade level…📖

Which means the most effective way to communicate with them is through short sentences.

Plus, in addition to that…

There are multiple studies showing that once a sentence gets longer than fourteen words…

Reading comprehension starts to drop dramatically.

Why I Use So Many Ellipses When Writing CopyThis creates a conundrum.

Because it’s not necessarily easy to write short, compact sentences all the time (unless you’re Ernest Hemingway)…

But, by breaking up those sentences into multiple lines…

You turn a “long sentence” into several easily digestible little ones.

So, that’s one of the biggest reasons why I use ellipses…

And another big reason is psychological.

When a viewer comes to my sales letter, or reads an article from me…

And they see a bunch of short little lines…

Psychologically, the content looks much less intimidating to them.

If I go to a page and see a bunch of dense paragraphs, I typically think, “ugh I don’t have time to read this”…

But, if I see a bunch of short lines…

I think, “well, I’ll at least start skimming.”

Make sense? 

Oh, and also…

Why I Use So Many Ellipses When Writing CopyI tend to write in a style that’s very conversational, too…

And in some respects, my ellipses are indicating where I’d naturally pause or take a breath in the conv

ersation, even if it was mid-sentence.

So yeah, these are some of the reasons why I have so many ellipses in my articles and my sales copy…

And I wanted to share.

 

– SPG

P.S. To help drive the point home…

Think about what you just read…

Then, check this out:

Why I Use So Many Ellipses When Writing Copy“One question that’s come up a few times recently is why I use so many ellipses when I write? There are a few reasons and I’ll try and break them down for you in this article. My general rule of thumb is that I use ellipses when composing a sentence that contains multiple ideas. In other words, there’s only one idea per line and I typically shun compound sentences. Why? Readability and comprehension.

People seem to forget that the average American reads at a 7th-grade level, which means the most effective way to communicate with them is through short sentences. Plus, in addition to that, there are multiple studies showing that once a sentence gets longer than fourteen words reading comprehension starts to drop dramatically. This creates a conundrum because it’s not necessarily easy to write short, compact sentences all the time (unless you’re Ernest Hemingway). But by breaking up those sentences into multiple lines, you turn a “long sentence” into several easily digestible little ones.

So that’s one of the biggest reasons why I use ellipses, and another big reason is psychological. When a viewer comes to my sales letter, or reads an article from me, and they see a bunch of short little lines, psychologically the content looks much less intimidating. If I get to a page and see a bunch of dense paragraphs, I typically think, “ugh I don’t have time to read this.” But, if I see a bunch of short lines I think, “well I’ll at least start skimming.” Make sense?

Why I Use So Many Ellipses When Writing CopyOh and also, I tend to write in a style that’s very conversational too. And in some respects, my ellipses are indicating where I’d naturally pause or take a breath in the conversation, even if it was mid-sentence. So yeah, these are some of the reasons why I have so many ellipses in my articles and sales copy.”

^^ That’s the same content, but without ellipses. 

I understand that some of you would see this and be totally fine with it…

But honestly, a lot of people would say, “I’ll come back to reading this later,” and then they never would.

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

0 Comments

© 2020 SPG Educational Resources LLC

Stefan Georgi

Pin It on Pinterest

Want to peek inside the mind of one of the world’s most successful copywriters?


My private email list is where I spill all of my secrets. The tricks and tactics that allow me to create winning sales copy time-and-time-again.

The lessons I've learned while building numerous multi-million-dollar companies. The mindset hacks that allow me to perform at an ultra-high-level day-after-day.

APPLY TO JOIN MY EMAIL LIST NOW