3-minute tweak increases funnel conversions by 90% (eComm)

Several months back, I put up an interesting proposition on Facebook.šŸ—Ø

I noted how people in eComm tend to not realize how DR elements can increase their funnel conversions…šŸ˜³

While people who are into hardcore DR tend not to realize how much their skill set can be applied to eComm.

Then I offered to do work with a few eComm business owners…

Whereā€‹ā€‹ I'd go through their page and suggest split-tests and optimizations for them to implementā€¦

Funnel ConversionsAnd that I would do it for FREE because I wanted to build up caseĀ studies and prove my point.šŸ§

I had a good amount of eComm business owners reach out to me about this, and ultimately I picked two to work with.āœŒļø

Then for each of those business ownersā€¦

I went through their landing page and checkout page and provided 5 or so split-tests/optimizations to make.

Whatā€™s interesting is that most of these werenā€™t even copy related.

Yes, sometimes it was stuff like ā€œchange the headline to thisā€ā€¦

But it was also a lot of stuff with moving the order of things on their pageā€¦

Changing the location of the ā€œadd to cartā€ buttonā€¦

Updating testimonialsā€¦

Changing the way packages were presentedā€¦

ETC.

Anyways, one of the eComm owners got back to me, and guess what?

After finally implementing the split-tests I gave himā€¦

He reported back that all 5 of the tests I gave him won!

Yep, 5/5 on increasing conversionsā€¦

And these werenā€™t just tiny wins.

Actually, the biggest split test win increased the clientā€™s landing page conversions by a whopping 90%…

Funnel ConversionsWhich is nutsā€¦

Because that test required making one single change to his landing page that took less than 3 minutes.

This is one of the reasons why eComm fascinates me so muchā€¦

The key to being a great DR Marketer and Copywriter is understanding conversionsā€¦

And this is a wildly transferable skill ā€“ one thatā€™s not just applicable to long sales lettersā€¦

But to Ecomm too.

– SPG
ā€‹

P.S. What was the three-minute tweak that increased conversions by 90%?

It was moving the ā€œbuy nowā€ button on the landing page a bit further down.

For their product, they needed to explain what it was and how it worked more before slapping prospects with a call to actionā€¦

And I recognized this right away.

With that being said, though ā€“ hiding the buy now button isnā€™t always the winner with eCommā€¦

For some brands, funnels, landers, etc.ā€¦

Having it displayed ā€œabove the foldā€ makes sense tooā€¦

So all of this stuff is really contextual šŸ™‚

P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link

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Stefan Georgi

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