Site icon Stefan Georgi

How Studying Conspiracy Theories Can Make You A Better Copywriterā€¦

copywriting

It kind of feels like conspiracy theories come in waves.šŸŒŠ

What I mean is, every few years, certain conspiracy theories leave the fringeā€¦

And bubble into the mainstream.

One impetus for conspiracy theories becoming mainstream is traumatic events experienced by the public on a large scaleā€¦šŸ˜±

Like JFKā€™s Assassination, Chernobyl, 9/11, Mass Shootings, and COVID-19 today.šŸ˜·

Yet, these conspiracy theories can also happen as a result of large social, political, and economic eventsā€¦

Like 5G, the development of vaccines, the development of tools for mass surveillance, new political orders like the EU, etc.

And hereā€™s the thingā€¦

As a copywriter, I love conspiracy theories.

And the reason why is actually pretty logical:

A huge part of my copywriting processā€¦

Is the Unique Mechanism.

This is where weā€™re explaining how the prospect was missing one small piece of informationā€¦

And how this missing information is the REAL reason why they havenā€™t achieved a desired outcome.

Compare this to conspiracy theoriesā€¦

Which generally say that the public at large has been missing some vital piece of informationā€¦

And that, because of the withheld information, weā€™re not living the most freedom-filled, richest, fullest version of our life.

Similar logical syntax, right?

So, this is one of the reasons that when it comes to conspiracy theoriesā€¦

I always want to hear them.

And, why I always keep an open mind.

Itā€™s not that I believe every conspiracy theory, or even most of them.

But I do have a natural contrarian natureā€¦

I like to question things.

(Probably why I majored in Philosophy.)

And Iā€™m pretty sure that being contrarian and not accepting a lot of information at face valueā€¦

Is one of the reasons Iā€™ve been so successful as a writer.

So, just wanted to shareā€¦

Because the more you question the status quoā€¦

The more success youā€™re generally going to have as a copywriter.

Ā 

ā€“ SPG

P.S. One thing Iā€™ll never understand is people who are so obsessed with being ā€œright.ā€

Specifically, what Iā€™m referring to is people who rule out any conspiracy theory right away because they disagree with the premiseā€¦

And who then become combative, or even upset, whenever they see that someone else gives credence to the theory.

The reason this bothers me so much, I guess, is because being combative and argumentative has very little upside for you ā€“ even when you ā€œknowā€ youā€™re right.

Whatā€™s way more beneficial, thoughā€¦

Is gaining an understanding of why people hold the beliefs that they do. Thatā€™s like a sacred power ā€“ one that gives you the opportunity to wield incredible influence in both your marketing, and your life at large.

P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

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