Stefan Georgi
Big Lead Mistake #6: “Selling Too Soon”

Big Lead Mistake #6: “Selling Too Soon”

Feb 29, 2020

Good morning! Okay, so I thought I was done with my series about common lead mistakes… But then, yesterday I realized there was actually one more biggie needed to go over with you. I’m going to share it with you in just a second… But, before I do… If you didn’t catch...
Big Lead Mistake #4: Being An “Over-Explainer”

Big Lead Mistake #4: Being An “Over-Explainer”

Feb 26, 2020

Good morning 🙂 Today’s blog post is Part 4 in my series on common mistakes writers make when crafting their leads [aka the intro to their sales copy]. If you missed my previous blog posts on this topic, you might want to go back and read them… Or, if you’re new to my...
Big Lead Mistake #1: “Clearing Your Throat”

Big Lead Mistake #1: “Clearing Your Throat”

Feb 20, 2020

Have you ever heard the expression “don’t bury the lead”? It comes from journalism… And it’s a term used to describe a news story that starts with secondary details… Rather than the most attention grabbing “hook.” In journalism, burying the lead is considered a...
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