Yesterday I had a massive breakthrough

Greetings from the Bay Area. 

Like I mentioned in yesterday’s email…

I’m in Walnut Creek for the weekend with the Copy Accelerator team…

And we’re working with a badass consultant named Jen Kem (along with her equally badass team).

Yesterday was the first of three days we’ll be spending with Jen…

And it was probably one of the most productive days I’ve had in a LONG time. 

Why?

Because while Justin and I had expected to spend the day talking about event logistics and member experience…

What Jen quickly realized… 

Is that before we got to that stuff.

We first needed to get clear on Copy Accelerator as a whole. 

It started with Jen asking us a seemingly simple question: 

“Why should someone join Copy Accelerator?” 

Well to us it’s obvious, so we start to explain: 

“When you join Copy Accelerator you get weekly training calls on different elements of copywriting – from writing long-form to creating better ad copy. 

You also get access to our private FB Group, where you can post any copy you are working on, and we’ll review it and provide feedback. 

Then there’s the Member’s Area, where you can view recordings of all the previous calls and get the video recordings from our previous event and my 2017 Copy Intensive…

Plus we have bi-weekly calls with the Tried & True Team, where an expert team reviews our members’ copy and shows them how to make it Facebook Compliant…

There’s the High Paying Copy Jobs Private FB Group, where Justin and I are consistently posting new copy gigs that come our way (and that pay anywhere from $5k to $50k for a single sales letter)…

And of course, we have our two live mastermind events each year, where we fill the room with the biggest names in direct response and give you millions of dollars worth of value from the stage. 

Pretty awesome right!?”

We were expecting Jen to just agree and say “yep that’s awesome and so are YOU!”

But she didn’t do that.

Instead…

Jen said something along the lines of…

“Okay cool. What you’ve just described is a great set of features and benefits. But that still doesn’t answer why somebody should join Copy Accelerator? Or why they should even buy tickets to your upcoming event. What’s the answer to that question?”

Well, this kind of surprised me…

I was sitting there thinking that everything I’d just described was so great…

That, of course, someone would want access to it.

But I also did kind of see where Jen was going with this…

So, I decided to take a second stab at an answer… 

I said…

“Well, it’s by far the best copywriting training program in the world. It’s not even close. Nobody else is teaching a systematic approach to consistently writing winning sales copy in less time. I’m sorry but they’re not. My approach (RMBC) has helped over a hundred different copywriters drastically improve their careers. It’s led to freelancers tripling their income, and businesses adding seven figures to their bottom line. I’m not always super cocky about stuff, but I am when it comes to RMBC.” 

And Jen says…

“Okay great, so that’s what you teach at Copy Accelerator? That’s the reason someone joins? To learn RMBC?”

Well, not exactly. 

I explain…

“We also teach upsells. Justin has a very strong system in place for that. Really, it’s a framework. And it’s ridiculously effective. Whenever people follow Justin’s framework, they increase upsell conversion rates by anywhere from 10-50%. Plus, more importantly, they get their AOVs up significantly too. 

And then there’s the Ad Copy component. Justin teaches and trains our members on four different types of email creatives they should be sending. Each archetype is different, yet can help your offer to scale tremendously. And Justin and I both help our members with their Ad Copy for display platforms like FB and Native to. This is equally important because without good ads, you can’t scale your offer very much.”

Now at this point, Jen’s smiling…

And I’m really starting to get her point…

Which is that even though what we deliver is EXTREMELY valuable…

And even though virtually all of our 90+ Copy Accelerator Members are in LOVE with our program…

Our actual value proposition isn’t actually all that clear.  

There’s nothing unified here…

Our whole approach is not nearly as structured as it could be…

And that’s something we need to fix.

So that’s what we spent the next several hours working on…

Until eventually, this is what we came up with: 

  1. Copy Accelerator and our Live Events are for hardcore Direct Response Marketers.
  2. The ultimate reason people should join our mastermind, or attend one of our events, is because we give them the tools, tactics, and training they need to scale their offers on cold traffic. 
  3. For freelance copywriters, this means we help them to provide their clients with more winners. This is important because the more winners they write, the more money they can charge for new deals, the better level of clients they can work with, and the further their career progresses. This is how they reach the A List. It’s also how they achieve a tremendous level of financial freedom and become truly wealthy for the first time in their lives.
  4. For business owners, scaling your offers on cold traffic is the ultimate pinnacle. It means tens-of-millions in revenue. Millions more in profit. Once your offer is really chugging along on cold traffic – you have the money to build amazing teams, create more amazing products, and to make the kinds of investments that lead to multi-generational wealth for your family. 
  5. The way we help these two groups scale their offers on cold traffic is really broken down into three parts: 1) High Converting Sales Pages, 2) Upsells, and 3) Ads. 

It sounds simple, but that’s it. 

With High Converting Sales Pages I’m talking about both the copy and the design. For example, my entire RMBC training falls into this category. With RMBC, you can quickly produce killer sales letters in 20% of the time it takes you right now. Plus you see how to include the right design elements on these pages to ensure they convert. 

With Upsells, you’re getting Justin’s framework for increasing both conversion rates and AOVs. When your AOV is higher, you can buy more traffic. When you can buy more traffic, you can scale infinitely. When you can scale infinitely, you’re able to own your market.  

With Ads, you have the actual means to do that scaling. See, with a great sales page and great upsells you can scale infinitely. But with killer ad creatives, you will scale infinitely. It’s virtually impossible not to. That’s why killer ad creatives are so vital too. 

Really that’s the framework and that’s what we teach at Copy Accelerator and at our live events: 

It’s a three-part system – nothing more and nothing less. 

Yet while this may seem simple…

It’s impossible to overstate the results: 

  • For the freelance copywriters out there – if you master these three areas, you’ll never struggle for a client again. You’ll also become rich very quickly. 
  • For the business owners out there – when you put your copywriters into our program and we train them on these three areas, it’s like rocket fuel. 

I mean just imagine it: a team of writers producing killer sales funnels for you + giving you the ads you can use to scale those funnels through the stratosphere. 

That’s really the essence of what we provide…

And figuring this out…

It was a HUGE breakthrough for me and Justin. 

It simplifies things a lot…

It puts everything else that we do into context.

The copy reviews we do in the FB…

The Facebook Compliance review calls we do…

The High Paying Copy Jobs Board for our members…

The Live Events like we have coming up in February…

All of the training in the Member’s Area…

These are all incredible SUPPORT mechanisms…

Things that further enable our tribe to execute on the three main areas we focus on in Copy Accelerator. 

That’s it. 

That’s why you join Copy Accelerator

And it’s why you attend our live events…

Because you want the toolsets and specific systems required to produce winner-after-winner. 

If you’re a freelancer and you do this…your career changes overnight…

If you’re a business owner and you get your team doing this…your business is transformed in the blink of an eye…

It’s that simple. 

— 

I hope you can understand why I view this as such an important revelation. 

It’s all about clarity. By being clearer on the objective of Copy Accelerator – we can now be even more intentional in the decisions we make when running the mastermind…

Along with the ways, we approach our training. 

It’s a framework to filter everything through…

Plus, it’s an easier message to communicate to both our current members and future members.

Just read this part below and tell me it’s not much clearer than what I originally wrote up above: 

1. You should join Copy Accelerator if you want to consistently create winning sales funnels that can scale on cold traffic. 

2. In order to consistently scale funnels on cold traffic, there are three areas where you need to achieve mastery: 1) High Converting Sales Pages, 2) Upsells, and 3) Ads. 

3. Copy Accelerator systematically trains you on how to achieve mastery in each of those three areas. 

4. And in addition to trainings, we provide you with an unparalleled level of support. This includes personal reviews and feedback on your funnels, assistance with getting new clients, personalized trainings on network compliance, expert speakers at our events, and a vast library of training videos and resources. 

It’s pretty damn clear now right? 

— 

Alright that’s it for today.  

I’m in my hotel room currently…

And after I send this email I’ll be catching up on some work. 

Then at around 9:30 am PST Justin and I are going to be meeting up to shoot some videos…

And after that me, Justin, Brooks, and Blake will be heading back to Jen’s office for Day 2. 

I’m really excited to refine our value proposition even more…and to start digging into the specifics of our upcoming event. 

– SPG

P.S. If you want to achieve mastery and start consistently creating killer offers that can scale on cold traffic…

Then you should be at our next mastermind from February 26th – 28th in Las Vegas.  

Every speaker we have…

Every topic that’s being covered…

And every single tactic that will be shared…

Will immediately be tied back to achieving mastery in one of the three areas I mentioned in this email. 

High Converting Sales Pages

I’ll be giving you some new resources on RMBC and providing numerous on-page split-tests that increase conversions dramatically. 

And Chris Haddad will be giving you the secrets to writing highly emotional sales copy that hooks prospects faster than a wide-mouthed-bass. 

Upsells

Jay Deiboldt is going to be doing a master class on this subject. He routinely gets 40-50% upsell conversion rates on his pages. 

I’m also pretty sure Justin will probably jump in towards the end of Jay’s talk and chime in too.

That’ll be like watching Michelangelo and Leonardo Da Vinci talking about painting. 

Plus, Marc Stockman and Jeff Radich will be sharing how they increase AOVs by $40+ on their funnels. These are the same secrets that have allowed them to scale to over 1,000 customers per day and create a company that’s currently flirting heavily with nine-figures in annual revenue. 

Ads

Tyler Bramlett will be talking about how he acquires thousands of paying customers per day via email. 

Jason Kutasi will be sharing the Ad strategies that have allowed him to spend nine-figures on Facebook in the past few years. 

And Matt Harmon will be revealing the simple framework he uses to crush Native ads better than almost anyone else. 

The lineup is STACKED…

And here’s a link you can use to apply for a ticket.

P.P.S.This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link

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