6:37 – Why GoPro is one of Ron’s favorite projects that he’s ever worked on.
9:41 – When Ron discovered a NEW marketing approach in an earlier project, which helped him launch GoPro into a household name.
11:26 – How to use infomercials to achieve 5 to 6x in margins. Plus, how gender affects your marketing strategy.
15:07 – The critical lessons Ron learned from working on a product that he thought was going to crush it… but ultimately BOMBED.
18:18 – [Sneak Peak] Ron teases some of the projects that he’s currently working on and how he plans to revolutionize education to change the world.
30:05 – The BIGGEST mistake many business owners make when choosing what to sell and how to use storytelling in sales ethically.
37:38 – How “The Baby Pictures” strategy helps Ron to close clients easily and predictably. Plus, 7 simple questions to ask the prospect and come off as an authority instantly.
42:57 – You’d be surprised by what the SEX CHANGE process can teach you about human psychology.
46:43 – How a drunken encounter with Henry Kissinger in an LA Airport Hotel, led to Ron receiving the best advice he's ever gotten in life. Plus, how today’s communication technology could be doing more harm than good.
54:11 – An unexpected marketing lesson from the snake, which persuaded Eve to eat the forbidden fruit.