Did you watch the Floyd Mayweather v. Logan Paul fight back in June?š„
To be perfectly honest, the fight played out exactly like I expected it to:
Mayweather didnāt really throw any punches or do much for the first two roundsā¦š¤
Then in the third round, he turned it onā¦
And he started strategically picking Logan Paul apart.
One interesting thing that Laura said to me right when the fight endedā¦
It was really like a cat playing with a mouseā¦
And frankly, itās pretty clear to me that Mayweather could have turned things on and beat Paul in the first round or two if heād wanted toā¦
But he didn't because it was an exhibition and he wanted fans to be entertained.š
Now, none of this should be surprisingā¦
But there actually were people out there who thought Logan Paul had an okay shot at winning.
āHeās actually got a pretty big hook,ā a friend told me while we were golfingā¦
āIf he fights the perfect fight, he can win,ā someone else told meā¦
āI mean, look at the size. Heās 30lbs heavier than Mayweather,ā said another.
I wasnāt buying any of that.
I put a post on IG and another on BitClout basically saying, āhey guys, Mayweather is going to absolutely crush Paulāā¦
And yeah, I was rightā¦
Weāre talking about literally one of the 5 best boxers of all time, who is undefeated and who has a huge ego that wonāt let him loseā¦
And a Social Media Star who wrestled in college but basically had zero experience.
In other words: an amateur vs. a professional.
And with all that being said, hereās my biggest takeaway from the fight:
Mindset is awesome, but itās much more powerful when coupled with mastery.
To put it another wayā¦
Up-leveling means closing the gap between Confidence and Ability.
You can have all the confidence in the world, but if your ability is lacking, youāre not going to be very successful.
And meanwhile, if you have incredible ability but zero confidence, you also are unlikely to go very far in your endeavors.
Thereās actually a whole framework around this that Jay Deiboldt shared with me a few months back called the Dunning-Kruger Effectā¦
And while I didnāt know about it when I first started talking about this intersectionā¦
The Dunning-Kruger Effect describes it perfectly.
In the case of Logan Paul ā the dude clearly has an incredible mindset.
āAnd he has some ability.
Which is inspiring to seeā¦
But unless he can make quantum leaps in his boxing skills (which is unlikely given that as a pro boxer, heād be going up against dudes who have been training their entire lives)ā¦
Heās unlikely to ever actually be a successful boxer.
Itās the same thing with copywriters too, by the wayā¦
But then, when the biz owner repliesā¦
He or she finds out that the writer has basically never written for a client beforeā¦
Or, even worse, the biz owner hires the copywriter and gets really bad copyā¦
Which not only annoys the client but ensures the copywriter never gets another shot at working with this client in the future.
Thatās why I always say that if you want to make a really good living as a copywriterā¦
The #1 thing you can do is focus on being the best.
Thatās more important than clients, charging high rates, or anything elseā¦
Because those things tend to come WHEN you get really goodā¦
But theyāll never come if you always stay mediocre.
And hereās the really good news:
Unlike in boxingā¦
If you start focusing on becoming a world-class copywriter right nowā¦
You can actually get really good, really fast. There are frameworks that can helpā¦
Things like The RMBC Methodā¦
Or our Copy Accelerator Mastermind.
Itās not rocket scienceā¦
And thereās a whole lot less competition when it comes to getting copy clients than getting high-paying prize fights.
So focus on excellence, and youāll be shocked by how quickly your star can rise.
ā SPG
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P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link
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