The Word “System” Turns Me On…

The Word “System” Turns Me On…

One of the books I’m reading right now is Atomic Habits, by James Clear. I’d heard of it for a while, but just finally started on it… And so far, I’m really enjoying it. One of the things James talks about in the book… Is the difference between systems and goals. A...
Advice to a Young Copywriter

Advice to a Young Copywriter

A few months ago I got a message from an aspiring copywriter asking if I had any advice for him. I asked him where he’s at currently with his career. He replied that he was broke, living in his parents’ basement, and wanting to get out of the gutter. He told me he’d...
Default Modes: On Maximizing Pleasure Vs. Minimizing Pain

Default Modes: On Maximizing Pleasure Vs. Minimizing Pain

Last summer around this time, I was house shopping… And one of my favorite houses had these massive, floor-to-ceiling windows. I loved this: the windows allowed for natural light to flood in throughout the house… And from the moment I walked through the front door and...
Do You Use An Outline When Writing Long Form Sales Copy?

Do You Use An Outline When Writing Long Form Sales Copy?

As some of you may have seen from my talks, I have a fairly detailed sales letter outline. It’s not perfect, but it does cover all the major sections of a long-form letter, and it further breaks down those sections into little pieces. What I like about it is that: 👇...
How Studying Flemish Paintings Can Dramatically Improve Your Sales Copy

How Studying Flemish Paintings Can Dramatically Improve Your Sales Copy

Plus: Why The First Draft of A Sales Letter Is A Lot Like A Fatty Cut of Steak… The Best Piece Of Copywriting Advice I Ever Got… How To Not Let Your Inner Critique Sabotage Your Writing Efforts… And A Lot more… One of the best pieces of copywriting advice I ever got...
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Stefan Georgi

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