How I schedule my weeks

I’m ready for a post-Christmas detox lol. 

The last 10 days have been a lot of fun…

But I’ve also been having multiple drinks every single day…

And between the booze and all the food I’ve stuffed into my face recently…

I’m fiending to get back into my normal routine. 

And speaking of that routine…

I figured I’d share what that looks like in this email…

Since maybe there’s something you can borrow from me and that will help you be more effective too. 

So what is my routine?

Generally, it’s waking up sometime between 5 am and 6 am…

Drinking one cup of black coffee while I write these daily emails (before I did these emails, I spent this time reading the Wall Street Journal)…

Going to my office at around 7 am…

Spending the first 30-60 minutes doing admin stuff (responding to emails, doing reviews for Copy Accelerator Members, checking in with employees, etc)…

Then jumping into a block of uninterrupted “deep” work that lasts 2-3 hours. 

The deep work is focused on whatever I’ve identified as being my most important task or needle-mover for the day…

And that’s something I’ve figured out in advance.  

Specifically, here’s what I do: 

First thing Monday Morning…

I write out a list of everything I “need” to do for the following week. 

Then from that entire list, I go through and I pull out the 3-5 biggest needle-movers.

These are the handful of items that, if I were to accomplish them and nothing else, I’d still feel good about my week. 

Next I write down how long I think each of those big needle-movers is going to take to complete (total time).

Then I write out each day of the week…

And for whatever window of time, I’m typically at my best (for me roughly 8 am through 11 am)…

I schedule deep work on my biggest needle-mover. 

So let’s say I’m working on a new sales letter…

In a case like this…it might look like: 

Monday:

MISC/Admin: 7 am – 8 am

New Sales Letter Research: 8 am – 10 am

Tuesday

MISC/Admin: 7 am – 8 am

New Sales Letter Mechanism Work: 8 am – 10 am

Wednesday

MISC/Admin: 7 am – 8 am

New Sales Letter Mechanism Work Continued: 8 am – 10 am

Thursday

MISC/Admin: 7 am – 8 am

New Sales Letter Brief: 8 am – 10 am

Friday

MISC/Admin: 7 am – 8 am

New Sales Letter Lead and Background Story: 8 am – 10 am 

Notice how in this case, I’m not actually finishing the big needle-mover. But that’s because typically with a sales letter, you’re given several weeks for turnaround time anyways. So instead of waiting to go on a bender right before the letter is due…

I’ve broken up the writing process into nice, small, manageable chunks. And frankly, these are the types of chunks that help me to avoid procrastination because it’s only two hours!  

Now what about all of the other stuff on my list?

Well if there’s something that’s reoccurring…

Or that’s been scheduled in advance…

And it’s both urgent and important…

I write that down too. 

For example, every Tuesday Justin and I have our Copy Accelerator Trainings go from 10 am – 12:30 pm PST. That never changes. 

And Copy Accelerator is certainly a needle-mover for me…

So that gets written down for my day on Tuesday. 

And then I have a reoccurring coaching call with someone on Thursdays from 2 pm – 3:30 pm PST, so that gets written down too. 

After I’ve written down my reoccurring stuff, I return to my needle-moves. 

So far we’ve got: 

  • 1. New Sales Letter
  • 2. Copy Accelerator Weekly Call

And let’s say my third needle-mover is to work on my RMBC Copywriting Course. 

This is a needle-mover because once I create it and launch it, I can help thousands of people to improve their copy, and their incomes, dramatically. I also think this course will sell well, and that it will ultimately gross at least $1MM. 

Let’s say I estimate that creating content for my RMBC Course is going to take about 40 hours of my time…

This means I’m not going to finish the course in one week, which is fine… 

But I can make some really solid progress if I plan out chunks of time where I work on the course each day. 

So, once I’ve included all of that – here’s what my schedule for the week will look like: 

Monday:

MISC/Admin: 7 am – 8 am

New Sales Letter Research: 8 am – 10 am

MISC/Admin: 10 am – 10:30 am

RMBC Course Content Creation: 10:30 am – 1:30 pm

MISC/Admin: 1:30 pm – 3:00 pm

Done For Day

Tuesday

MISC/Admin: 7 am – 8 am

New Sales Letter Mechanism Work: 8 am – 10 am

Copy Accelerator Weekly Call: 10 am – 12:30 pm

MISC/Admin: 12:30 pm – 1 pm

RMBC Course Content Creation: 1 pm – 3:30 pm

Done for Day

Wednesday

New Sales Letter Mechanism Work Continued: 8 am – 10 am

MISC/Admin: 10 am – 10:30 am

RMBC Course Content Creation: 10:30 am – 1:30 pm

MISC/Admin: 1:30 pm – 3:00 pm

Done For Day

Thursday

New Sales Letter Brief: 8 am – 10 am

MISC/Admin: 10 am – 10:30 am

RMBC Course Content Creation: 10:30 am – 1:30 pm

MISC/Admin: 1:30 pm – 2:00 pm

Coaching Call: 2 pm – 3:30 pm

Done For Day

Friday

New Sales Letter Research: 8 am – 10 am

MISC/Admin: 10 am – 10:30 am

RMBC Course Content Creation: 10:30 am – 1:30 pm

MISC/Admin: 1:30 pm – 2:00 pm

Done For Day

You’ll notice that after the RMBC stuff…

I did also add in some solid chunks of time for admin stuff like phone calls, meeting with employees or managers, responding to emails and messages, etc…

And you’ll notice how even though I’m stopping most of my days by around 3 pm…

I’m still getting a LOT done. 

This is important…

I think that one of the big misconceptions people have is that they don’t have enough time each day…

But the truth is, they have TONS of time…

They just end up spending their time on the wrong things.

For me, the approach I just laid out works well…

Especially because I’ve found that as long as I make progress with my biggest needle-movers each week…

I feel good. 


Hope you find this helpful.  

I’m gonna go wake up Eden and start the day with her…

Then this afternoon we fly back to Las Vegas…

And tomorrow I’ll be back in my office and back on my normal routine…

Which I’m pretty stoked about. 

– SPG 

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

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