The other night, Laura and I watched The Big Short (2015).š„
Itās one of my favorite movies, and I hadnāt seen it in a while…
And with all the stuff going on in the world right now,
Iād been having this urge to watch it.
Especially because I keep thinking, āwhat is it thatās obvious, but that Iām not seeing?āš§
Thatās what the movie is all about.
Itās about the 2008 housing market crashā¦
And how a handful of people saw it coming, while the rest of us didnāt.
Which made them a huge fortune.š°
Now, the movie is worth watching simply because itās a really good filmā¦
With excellent performances from Christian Bale, Steve Carrell, Brad Pitt, Ryan Gosling, and others
But the reason Iām writing to you about it todayā¦
Is because this film does an incredible job of taking complex conceptsā¦
And explaining them in easy to understand ways.
In one scene, Ryan Gosling explains to Steve Carellās team how Mortgage Bonds are made up of layers of tranchesā¦
And why thatās a bad thing that will lead to the housing marketās collapse.
He does it by using a Jenga set, where the pieces are labeled AAA, AA, A, BBB, BB, Bā¦
He shows how as the riskier bonds at the bottom start to failā¦
The whole system eventually falls apart.
Itās an entertaining scene, for sureā¦
But, what I love about it so muchā¦
Is the way it uses a visual illustrationā¦
And simplified dialogueā¦
To make a seemingly complex topic very easy to understand.
Because hereās the thing:
Thatās what our main job is as marketers and copywritersā¦
Weāre trying to show the real reason the prospect has been struggling.
And in order to do that,
We need to explain what are sometimes complex concepts to themā¦
But do this in a way that is stupidly easy to understand.
Well, The Big Short does this again, and again, and again:Ā
Early on in the movie, to explain mortgage-backed securities, subprime loans, tranches, and other complex termsā¦
They cut to Margot Robbie drinking champagne in a bathtub to explain all these concepts (hereās the clip).
Later, they cut to the late Anthony Bourdain in a kitchen as he explains Collateralized Debt Obligations (CDOs) using three-day-old halibut to make a fish stew (here's the clip)ā¦
Iāve linked to all of the afo rementioned YouTube scenes in this article.
And seriously ā you really should watch them (like 10 minutes total)ā¦
Because the way these scenes are writtenā¦
The way they take complex concepts and make them easy to visualize and understandā¦
Is identical to how you should be engaging with prospects in your marketing.
K, thatās it for now.
Hope you and yours have an awesome day!
– SPG
P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.
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