How Studying Conspiracy Theories Can Make You A Better Copywriter…

It kind of feels like conspiracy theories come in waves.🌊

What I mean is, every few years, certain conspiracy theories leave the fringe…

And bubble into the mainstream.

One impetus for conspiracy theories becoming mainstream is traumatic events experienced by the public on a large scale…😱

Like JFK’s Assassination, Chernobyl, 9/11, Mass Shootings, and COVID-19 today.😷

Yet, these conspiracy theories can also happen as a result of large social, political, and economic events…

Like 5G, the development of vaccines, the development of tools for mass surveillance, new political orders like the EU, etc.  

And here’s the thing…

As a copywriter, I love conspiracy theories.

And the reason why is actually pretty logical:

A huge part of my copywriting process…

Is the Unique Mechanism.

This is where we’re explaining how the prospect was missing one small piece of information…

And how this missing information is the REAL reason why they haven’t achieved a desired outcome.

Compare this to conspiracy theories…

Which generally say that the public at large has been missing some vital piece of information…

And that, because of the withheld information, we’re not living the most freedom-filled, richest, fullest version of our life.

Similar logical syntax, right?

So, this is one of the reasons that when it comes to conspiracy theories…

I always want to hear them.

And, why I always keep an open mind.

It’s not that I believe every conspiracy theory, or even most of them.

But I do have a natural contrarian nature…

I like to question things. 

(Probably why I majored in Philosophy.)

And I’m pretty sure that being contrarian and not accepting a lot of information at face value…

Is one of the reasons I’ve been so successful as a writer.

So, just wanted to share…

Because the more you question the status quo… 

The more success you’re generally going to have as a copywriter.

 

– SPG

P.S. One thing I’ll never understand is people who are so obsessed with being “right.”

Specifically, what I’m referring to is people who rule out any conspiracy theory right away because they disagree with the premise…

And who then become combative, or even upset, whenever they see that someone else gives credence to the theory.

The reason this bothers me so much, I guess, is because being combative and argumentative has very little upside for you – even when you “know” you’re right.

What’s way more beneficial, though…

Is gaining an understanding of why people hold the beliefs that they do. That’s like a sacred power – one that gives you the opportunity to wield incredible influence in both your marketing, and your life at large.

P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.