Money Follows Attention

Have you heard that expression before?

Money follows attention?🤔

The first time I heard it was from Vince Delmonte…

And it has always stuck with me…

Because after he said it, I couldn’t help but see examples of this principle at play everywhere. 

Take cable news for example…

They want to keep you watching 24/7 so they can sell more advertising inventory (and charge higher rates)…📺

So they go with the most sensationalistic headlines and stories whenever they can…

Because the goal is to captivate and hold your attention…😳

Since that means more money for them.💲

Well, it turns out the same thing is happening in sales copy too. 

I mean we always talk about attention grabbing headlines and leads…

And the reason why is because this is your chance to grab the prospects’ attention and “suck them in.” 

If you capture their attention early on, then hold it…

The prospect is much more likely to pull out their wallet at the end. 

Because money follows attention.

And this also is true when it comes to personal brands as well. 

Everyone used to bash on Tai Lopez (and some people still do). 

Cool.

Yet while we were all busy being haters…

Tai was quietly building up a nice little subscription business of 100,000 subscribers paying him $100 per month each. 

That’s $10MM per month total…

And that’s on top of other stuff he had going on…

So I mean…

I don’t think the joke’s on Tai here 🙂

And Tai is far from alone…

Being polarizing is often better than being forgettable. 

I mean heck, even when I made that post recently where I fired back at the copywriter who'd thrown shade on me (and who said networking is dumb)…

That got a ton of engagement…

And three people ended up joining Copy Accelerator LITE from the Facebook thread…

Plus, several people bought my RMBC Course. 

So that one post ended up making me like $50,000 in the short-term…

And probably way more in the long-run. 

Of course, that wasn’t my goal with the post…

It was just an unintended side-consequence…

But that post had drama…

It had me being fired up and cussing…

It got peoples attention…

And sure enough, money followed.  

 

– SPG 

P.S. If you’re not sure what I’m referring to with the post where I got blasted, you can check it out on Facebook here

P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link

Leave a Reply

Your email address will not be published. Required fields are marked *