Want To Be Successful? Focus On The Long Tail.
One thing you’ll hear me talking about a lot these days… Is the idea of the “long tail.” For example, when it comes to what I’m doing with my...
An Upsell Test That Increased Conversions By Over 100%
Good morning 🙂 Today, I want to close the loop on all of my blog posts about Average Order Values. If you’re new to my blog… Here’s the quick...
The “Money Close” I Use To Drastically Increase AOV
Good morning 🙂 Today I want to go back to the subject of AOVs (Average Order Value)… Because it's just so damned important… Yet too many marketers...
How much do copywriters charge for VSLs?
Morning 🙂 We’re going to take a break from my series on optimizing a winning offer… We might jump back to it later, But I already covered a lot of...
On Mentorship
Hey, good morning 🙂 So, today’s blog post is going to be along the lines of the last few I’ve published… However, instead of talking about a...
How To Maximize Your Winning Offer Step 4: Add Inserts To Your Packaging
Good morning, Hope your day is off to a great start 🙂 In this blog post… I’m going to continue with the series I’ve been doing about how to...
How To Maximize Your Winning Offer Step 3B: Monetize That Data (Phones)
Morning 🙂 Today we’re continuing with my series about how to maximize a winning offer. The reason it’s being written… Is because I have a weight...
Teaching RMBC to Beginners
Good Morning 👋 I’ll be keeping this one pretty short… Because I’m doing an all-day workshop at Shanda Sumpter’s Marketing Mastery event today. It...
How To Maximize Your Winning Offer Step 3A: Monetize That Data (Email)
Good morning 🙂 Today we’re going to keep going with my series about how to optimize a winning offer for maximum profit and longevity. It’s being...
How To Maximize Your Winning Offer Step 2: Add in Subscription
Good morning 🙂 I had to wait a little while to write this blog post because my brain was a bit foggy this morning. What’s interesting is that I...
Here’s What I’ve Got Going On Over the Next Few Months…
Good morning! So I’ve been up since 5:30 am, but I’m just now getting this email out…📧 And the reason why is because honestly, my body is still...
How To Maximize Your Winning Offer Step 1: Get Your AOVs Up
Good Morning 🙂 You know you’ve got a good offer when it’s 6:30 am in the morning… And you refresh your CRM and get pissed that the number of sales...
Looking Back on the Past Five Days…
Good morning! After spending the last five days at the Venetian hotel, it was really nice to sleep in my own bed last night… But man, what an...
How to Be Truly Great at Writing Copy
Here’s the thing about copywriting… If you want to be successful at it… You need to love it. I know that sounds obvious… And most people who get...
Big Lead Mistake #6: “Selling Too Soon”
Good morning! Okay, so I thought I was done with my series about common lead mistakes… But then, yesterday I realized there was actually one more...
I Was Going to Buy an Aston Martin, but Did This Instead…
Good morning 🙂 Before we get started with today’s blog post… I want to remind you that Justin and I did a free Zoom call recently titled, The 5...
Takeaways from Day 2 of Copy Accelerator Live
Good morning! I’ve got to keep this one extra short… As today is the final day of our Copy Accelerator Live Mastermind. Yesterday was AMAZING. In...
Big Lead Mistake #5: “Forgetting to Fascinate”
Hello, hello 🙂 Today, we're going to keep going with my series about the most common mistakes I see copywriters make in their leads. If you’re new...
Big Lead Mistake #4: Being An “Over-Explainer”
Good morning 🙂 Today’s blog post is Part 4 in my series on common mistakes writers make when crafting their leads [aka the intro to their sales...
Takeaways from the First Day of Copy Accelerator Live
Morning 🙂 So, yesterday was the start of our Copy Accelerator Live Event… And it was a LOT of fun. The VIP Day we did for our full mastermind...
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