I tend to get annoyed by bumper stickers.đ
Not all of themâŠđ€
Rather two types specifically:đ
Type 1: âDeclarationsâ
These are the stickers that declare who the driver is, what they believe, and what they value.đ€·
Examples include:
13.1 and 26.2 – referring to half-marathons and full-marathons, and placed so the readers know the driver has presumably run that far
Pro and Anti-Religion stickers and decals
My child is an honor student â signifying that they value their family and education
Gluten-Free/Vegan/Keto â those types of things, where the driver wants to let everyone know that they eat a certain wayâŠ
Political issues and endorsements of politicians
Abbreviations of cities, i.e., ATX which I guess says, âI like, live in, or have at least been to Austin!ââŠ
Etc.
Type 2: âImperativesâ
These are the stickers where the driver wants to tell everyone else what to do.
Examples include:
Watch out for cyclists/motorcycles
Extolling a certain ideology (Vote Bernie/Donald/Biden)
Some variant of the command âstop following me so closelyâ
Go Green
Go Vegan
Coexist
Etc.
The fact that the first type of bumper sticker tends to be annoying is really a âmeâ problem.
I just find it weird that people feel the need to let everyone else on the road know whatâs important to them.
On a deep existential level â it almost highlights the futility of existence to me.
Itâs like these people are metaphorically standing on top of a mountain top, shouting âHEY, I EXIST AND THIS IS WHAT I BELIEVEâ towards the heavensâŠ
While hoping God will come down from the heavens and give em an âatta kidâ pat on the back.
I can go easier on myself for being annoyed by the second type of bumper sticker.
I have a strong anti-authority streak and I dislike being told what to do.
I also think that most stuff is relative.
So just because you believe something to be true, that doesnât necessarily mean youâre right and everyone else should believe the same thing too.
If we could remember that fact more often, I believe the world would be a better place.
—-
Hereâs the funny thing, thoughâŠ
I was out walking a couple of miles this morning through my neighborhoodâŠ
And I had a realization:
As a marketer, I should absolutely LOVE âbumper sticker people.â
These types of people, who get wildly passionate about their beliefs and valuesâŠ
To the point of becoming almost evangelical (i.e., going around telling other people to convert to their beliefs)âŠ
Those are the best kinds of customers you could ever have.
Theyâre the most bought inâŠ
The most likely to refer others to your product or service if thereâs an affinityâŠ
And often your biggest advocates.
So the next time youâre creating an offer or writing copyâŠ
Think about who the âbumper sticker peopleâ in your market areâŠ
And try to speak to them.
If you can do thatâŠ
Youâll likely sell a lot more of whatever it is youâre offeringâŠ
And youâll probably do it at a much lower cost per acquisition too.
– SPG
P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link
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