Why Lovers Win In Business…
Someone I’ve been helping said, “From the end of time I’m gonna owe you big…” And while I’m honored by that sentiment…🤗 The truth is, this person doesn’t owe me anything.🤷 The fact is, every time I’m able to help someone achieve a big breakthrough in their copy, their...
18 Copy Mistakes Even A-List Writers Routinely Make
During the recording of Episode 9 of The Road to a Billion…🎥 Ed Reay and I received an interesting question from Jazz Courtenay. He asked: 👇 “What are some common copy mistakes that you see even high-level writers make?” I’m sure Jazz thought we’d just come up with...
My Wife Should Have Listened To Me
I remember the conversation perfectly…🤓 My wife Laura and I were driving down Charleston BLVD in Las Vegas, headed toward dinner…🚗 And she mentioned how a company she’d hired to help with content for her skincare company also did Facebook Ads. My wife said she was...
How To Get Out Of A Rut
After my previous post, Marvin Artates asked me a follow-up question about pivoting. He said: “Why not talk about how to get out of a rut and pivot? I’m sure there are times where you are stuck spinning on the hamster wheel, living life on autopilot, doing the same...
Don’t Be Afraid To Pivot
I spoke about pivoting on episode 6 of my Road to a Billion Podcast… And then, Aldrin Gregorio put a post in the RMBC Applied Facebook group, sharing how valuable it was…👌 Which is what inspired me to write this email to you.📩 So why is pivoting an important topic? ...
How I Lost $1.5MM In 2018 And Almost Quit Writing Copy
Nick Chalker asked an interesting question in the Justin and Stefan Talk Copy Facebook Group previously: “How many copywriters (and you ALL better raise your hand – LOL) go through “The Dip”? How many of you have almost had it ruin your career, and worse…your...
Take Big Swings
That’s what my opening monologue was about during Episode 6 of The Road to a Billion show. It came about because of one of the Copy Accelerator calls… My partner Justin gave some advice that I disagreed with. His advice was in regards to how people should taper their...
A Common Copy Mistake That Hurts Conversions
Previously, I posted on Facebook and asked my friends with businesses to participate in an experiment with me. Here's how the experiment worked: They pay my full fee I charge to write a sales letter ($50k)…💲 Then I turn around and hire 9 writers from my RMBC Method...
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