Your mindset and your deathbed
There are really only two different worldviews that most people have: Worldview #1: “Most people are trying to rip me off.” Worldview #2: “Most...
Don’t listen to the grammar snobs
I saw a shared post on Facebook from someone saying they’ve started a war against the word “that.” The person’s point was “that” this word is...
Do conversion rates actually matter?
Did you know that, when it comes to most offers, conversion rates actually aren’t all that important?🤔 What’s much MORE important is the funnel’s...
Pass the Puzzle and Other Mindset Hacks
If you’ve decided to become a freelance copywriter, you’ve already done something pretty amazing. You’ve shown that you’re willing to take risks and...
Your Obituary
On Sundays, the Wall Street Journal publishes obituaries of “notable” people… And I’ve found that I really enjoy reading them.😊 For example, a...
Smother your haters with love…
As you put yourself out into the public more, haters inevitably emerge.🎤 That’s how it’s been for me, at least, but I’m far from the only one…🤷♂️...
3 entrepreneurs walk into a bar (here’s what they talk about)
A while back, I met up with my friend Ryan Alarid at a bar near the Vegas Strip. If you don’t know Ryan, he’s one of the most connected people in...
The “Tom Brady Mindset” I use when writing copy
I’ve never been a fan of NFL quarterback Tom Brady.🤷♂️ He’s just not my guy… I like other quarterbacks a lot more… And I really dislike the...
In Praise of Iteration
Just a quick thought…💡 I’m obsessed with proof of concept.🕵♂ This is a characteristic of mine that I’ve long taken for granted… But maybe it’s...
7 Daily Habits That Have Fundamentally Changed My Life
1. My phone is always on “Do Not Disturb.” I recently switched from a Pixel to an iPhone, and their DND is even better. I don’t know if I have any...
Direct response copywriters: what aspects of your audience's psychology / instincts do you tap into when writing copy?
To write copy that sells, you need to know your audience—their hopes, fears, pain points, and more. We asked writers how to put this in action. Read...
How to Get More Free Time—And Enjoy it When you Do
You became a freelance copywriter for a reason. You were tired of the rigid workdays that sapped your soul and drained your creativity. You were...
How both my grandpas nearly died
Recently, somebody on Facebook asked me if I’d looked into my family’s roots or origin. The answer is “sort of”… I’m not an expert on my family...
Will AI make copywriters obsolete?
I recently got an email from someone on my list asking if AI was going to make copywriters obsolete. It all started when he saw an ad for an AI...
Freelancers: aside from rate, what else do you include in contract negotiation?
It’s a bold step to become a freelance copywriter, but the freedom, flexibility, sky’s-the-limit earning opportunities, and sense of fulfillment are...
Most people don’t think you’re going to succeed
When it comes to mastering a new skill, starting a new side hustle, or achieving really any other goal you have… Most people don’t think you’re...
What to do when your sales letter isn’t a home run
I recently got an email from a client who I wrote a new sales letter for.📧 I was going up against a control that I thought was fairly weak…✋ But the...
You and James Bond Have More in Common Than You Think
Among the really crappy things about this pandemic is the way it’s delayed everything—including the steady stream of James Bond films we’ve come to...
Feeling smug about Clubhouse
I’ll be honest, when Clubhouse first came out, I had a hard time not feeling “too cool for school.” I couldn’t log onto Facebook without seeing...
Who shot Lady Gaga’s dogwalker?
“Lady Gaga’s Dogs Recovered Unharmed.” I saw that headline in an article and was curious… So I clicked and read the story. Here’s the gist of what...
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