A common trap that haunts entrepreneurs
Here’s a common trap that I see both business owners and freelancers falling into way too often:👇 They start a new business, whether it’s selling products or selling services, and at first, they are overwhelmed.😱 This goes on for a while, but eventually, the person...
A Gushy, Mushy Post About Mindset
So much of success is mindset.🏆 You hear it all of the time…👂 And maybe you believe it, or maybe you don’t.🤷 I used to be “whatever” about mindset…😌 But after coaching hundreds of people over the past few years… I see it again-and-again – mindset is the difference...
Copywriting Lessons from “the Race that Eats its Young”
There’s a documentary out there called “The Barkley Marathons: The Race that Eats its Young,” and, yes, it’s as quirky and fascinating as its name suggests. The ultramarathon, one of the hardest in the world, takes place in Frozen Head State Park, Tennessee, inspired...
The secret to good rewrites (surprising)…
Ever had a project where you just can’t get out of your own head? Where you started revising it, and then suddenly, what was initially some “decent” copy turns into this jumbled Frankenstein? 🤓 Here’s how you fix it:👇 You throw it out and start over. I know what...
Mr. Tankers the dog
While working on a sales letter for a client in the pet space, I made a very interesting observation that I’d like to share:🧐 The client had a ton of User Generated Content… (aka videos that customers have sent in showing themselves and their dogs and where they’re...
On Recognizing Patterns in Your Career and Life
I think it’s important to be attuned to natural patterns in our lives.🤷 For example, one thing I realized going into our last event for Copy Accelerator…🤓 Was that in the week that followed… I’d have a LOT on my list. There’s a lot of post-event follow-up stuff to get...
Sometimes it’s the client
Here’s something that I wish I’d understood earlier on in my copywriting career: 👇 Sometimes it’s the client. 🤷 What do I mean? I mean that when it comes to a funnel/promotion/offer/letter that you’ve written…✍️ There are times where success is completely determined...
Saving Someone vs. Helping Them
I have a conservative streak. Don’t worry, this post isn’t about politics.😊 Actually, it’s about human nature, and I’ll even relate it to writing effective sales copy.✍️ First, though, what am I talking about here? Well, I believe that helping someone is a productive...
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