Blog – Page 11 – Stefan Georgi

How Good of a Listener Are You? (And Why it Matters in Copywriting)

Jul 6, 2021

The other day, I heard an interview with the famous political pollster Frank Lutz, who signed on to convince a group of people to get the COVID-19 vaccine. He is a master of this—someone who top politicians have leaned on over the past few decades to persuade their...

Copywriting Lessons from Off Roading in the Desert

Jul 5, 2021

Good morning 🙂 A couple weeks ago my wife Laura and I drove out to Moapa Valley, about an hour from the Vegas strip, to do some off-roading.🤩 To be more specific, we went on a group ride where we drove a UTV.🏍 If you don’t know what a UTV is, it stands for Utility...

Ernest Hemingway on Writing [The Final Part]

Jun 25, 2021

Over the past several posts, I’ve been sharing my takeaways from the book “Ernest Hemingway On Writing” and then talking about how they relate to copywriting.✍️ (If you haven’t read the first four parts, you can find them here:👇 Part 1,Part 2, Part 3 & Part 4). This...

Freelancers: How does someone become a thought leader in their industry?

Jun 25, 2021

One of the things I enjoy most is sharing ideas and guidance to help other people in their freelance copywriting journey. I do this through my daily emails as well as my Copy Accelerator Mastermind, and Copy Accelerator Live events. I’ve been influenced by a lot of...

Connect with Your Audience Through Better Storytelling

Jun 24, 2021

If I’m trying to tell you about the life-changing power of an eczema medication, I can throw a bunch of stats at you, tell you about its amazing chemical formula, or I can tell you about Lynda, whose life was changed by this medication: Lynda’s eczema was so bad that...

Ernest Hemingway on Writing [Part IV]

Jun 24, 2021

We are continuing on with our “Ernest Hemingway on Writing” series… (If you haven’t read the first three parts, you can find them here:Part 1,Part 2 & Part 3). As always – I’ll be sharing some insights from the book Ernest Hemingway on Writing, then showing you...

Ernest Hemingway on Writing [Part III]

Jun 23, 2021

I’m back with another round of takeaways from the book “Ernest Hemingway On Writing.” (If you haven’t read the first two parts, you can find them here:👇 Part 1 & Part 2). As always – I’ll be sharing a few quotes, then talking about how these can be applied to the...

Ernest Hemingway On Writing [Part II]

Jun 22, 2021

In my last post, I mentioned that I’m reading a book titled Ernest Hemingway On Writing… (if you haven’t read it, you can find it HERE). And I promised to share some of the quotes and insights from the book that most resonate with me while sharing how they can be...

Ernest Hemingway On Writing [Part I]

Jun 21, 2021

Several years ago, my wife Laura got me a book titled “Ernest Hemingway on Writing.” 📖 I’d never read it until recently when I tore through about 65 pages in a single day. 👇 My God, is it filled with gems. And I’ve been notating my favorite quotes/passages and...

Getting punched in the face

Jun 17, 2021

A while back, my wife and I had a weird conversation about getting punched in the face.👊 We were watching some UFC Fights… When Laura made a comment about how she kind of regrets never being punched in the face.🙄 That might sound weird…🙃 But her point was that it...