Most Copywriters Don’t Truly Understand “Urgency”
For a final assignment for some mentees some time ago… I gave them an eBook in the survival space, along with a brief…🎧 Then told them to write a new lead for it. After review, one thing I noted was that while most of the leads were quite good…🧐 A lot of them were...
I Am Not Your “Guru”
I totally swiped that headline from the Tony Robbins documentary from some years ago… But hey, it’s true.🤷♂️ I am not your guru. I’m nobody’s guru actually… And here’s why:👇 I’m too busy in the trenches to be a full-time guru. A while ago, I started a joint...
A Trembling, Convulsing Bird
NOTE: part of this post might be hard to read, but I promise it has a happy ending.😊 One evening, my daughter, wife and I were in the family room playing before bed… When we heard a loud THUMP sound. I immediately knew it had to be a bird…🦅 And when I looked at the...
The Power of Your Network
The power of a strong network never ceases to amaze me.🤩 A while ago, I emailed my list asking if anyone knew a good doctor who would be interested in serving as a spokesperson for the supplement company I’m partnered in. From that one email, I got referred to 20+...
The Offer Owner’s Dilemma
For those who have thought about starting your own offer, or who are struggling to get an offer to work, this email could save you a ton of money…📧 Along with a TON of wasted time, long nights, and frustration. Let me explain why…👇 At some point, you may have...
This Morning, I Ran Into Two Coyotes (Literally)
I was doing some business in CA some time ago… One morning while I was there, I woke up at around 6:00 am.🕕 I walked to Starbucks about half a mile from my hotel… Once there, I grabbed a coffee (duh)…☕ And then I headed back to the hotel. That’s when it happened. I...
What this Hollywood actor can teach you about freelance copy…
I have an old friend, one I’ve known for years and years. His name is Dennis. He’s a working actor who does a lot of commercials…🎬 And some time ago, he got a big break when he was cast in an upcoming Hollywood movie starring The Rock.🤯 Now Dennis isn’t a “co-star” of...
Birkin Bags, Freelancers, and Stoics
Hey, have you heard of a Birkin bag before? At the risk of sweeping generalizations, it's probably fair to say that a good chunk of women on my list know exactly what I'm talking about… While a lot fewer men do. Birkins are a model of handbag made by luxury...
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