I’d rather be imperfect than impotent.
Ryan Holiday wrote about how Ego is the Enemy… And he’s right… But perfection is equally destructive. Why? Perfection is impossible to achieve… So if
Want To Be Successful? Focus On The Long Tail.
One thing you’ll hear me talking about a lot these days… Is the idea of the “long tail.” For example, when it comes to what
An Upsell Test That Increased Conversions By Over 100%
Good morning 🙂 Today I want to close the loop on all of my blog posts about Average Order Values. If you’re new to my
The “Money Close” I Use To Drastically Increase AOV
Good morning 🙂 Today I want to go back to the subject of AOVs (Average Order Value)… Because it’s just so damned important… Yet too
How much do copywriters charge for VSLs?
Morning 🙂 We’re going to take a break from my series on optimizing a winning offer… We might jump back to it later… But I
On Mentorship
Hey, good morning 🙂 So today’s blog post is going to be along the lines of the last few I’ve published… However instead of talking
How To Maximize Your Winning Offer Step 4: Add Inserts To Your Packaging
Good morning, Hope your day is off to a great start 🙂 In this blog post… I’m going to continue with the series I’ve been
How To Maximize Your Winning Offer Step 3B: Monetize That Data (Phones)
Morning 🙂 Today we’re continuing with my series about how to maximize a winning offer. The reason it’s being written… Is because I have a
Teaching RMBC to beginners
Good Morning 👋 I’ll be keeping this one pretty short… Because I’m doing an all-day workshop at Shanda Sumpter’s Marketing Mastery event today. It starts at
How To Maximize Your Winning Offer Step 3A: Monetize That Data (Email)
Good morning 🙂 Today we’re going to keep going with my series about how to optimize a winning offer for maximum profit and longevity. It’s