Reflections on the Last Decade
At the start of the previous decade, I was in Pensacola, Florida. Well, that’s where I spent most of my time… Though on New Year’s
The Simple Weekly Schedule I Use for Maximum Productivity
I figured I’d share what a normal routine for me looks like in this blog post… Since maybe, there’s something you can borrow from me
Why I Think Disney Will Own the Next Decade (Hint: It Has To Do With Storytelling)
December 24th, 2014 – Disney stock traded at around $95 a share December 24th, 2015 – Disney stock traded at around $105 a share December
3 Books I Read Last Year (and What I Learned From Them)
Below are three of my favorite books I read in 2019. I was originally going to make this list longer, but I woke up kind
I’m No Longer Afraid to Die
Some of you may know that I was a philosophy major in college…👨🎓 But I doubt you know the reason why. It’s because of a
Lunch With a Multi-Million-Dollar Affiliate (My Big Realization)
Recently, I had lunch with my friend, Jason, and his business partner, Jon. Jason started running traffic to my Holy Land Health offers back in
Success is My Video Game
Some of you will remember how I recently wrote that a big key to success is just showing up… And then I gave plenty of
Split Testing Your Way to The Bank
Yesterday I looked at the funnel for a company in the pet space that’s doing 8 figures a year… And, the truth is, it wasn’t
What Jeopardy! Champion, Brad Rutter, can Teach You About Mindset.
I’ve loved the game show Jeopardy! since I was a little kid. My grandpa used to watch it religiously… And from the time I was
I’ve Got A Gold Mine in Mexico To Sell You
I just had an interesting conversation with my Uber Driver… And it has to do with crafting an offer, risk reversal, and demonstrable proof. Here’s
Justin was Right (I was Wrong)
Originally, the page for our next Copy Accelerator Event was supposed to go live on December 26th… But instead, it’s just going live today. By
Why Most Salespeople Suck (And How You Can Be Better)
Here’s an obvious but profound application of the 80-20 Rule as it applies to sales: For anyone who sells anything – no matter if you’re
“The Pitcher’s Crying On The Mound!” (Pattern Interrupts Explained)
Yesterday’s post was about a pattern interrupt that happened at the church I attended while growing up. I thought it was a pretty good post…
The Only Sermon I Remember From Church
I went to church pretty much every Sunday as a kid… And if I’m being honest, I hardly remember any of it. In fact, in
Nope, Your Sales Copy’s Not Too Long.
If I had a dollar for every time I’ve had an affiliate network say ‘the page is too long’ or ‘the video is too long’
First Copywriting Lesson of 2020
First of all… Happy New Year! I hope you had a great time last night celebrating… And that you’re as pumped for 2020 as I
Why Being “Half-Committed” Makes You Miserable
Yesterday I was talking with one of my private coaching clients about a challenge he’s facing. He recently moved into a new, larger house… And,
How Taking Time Off Has Me Determined To Be A Better Father
So, I just took Tuesday through Monday off. That’s the longest stretch of “off time” I’ve taken in quite some time. In full transparency, during
On Blocking Off Time For Writing
One thing I talk about a lot these days is being “ruthlessly efficient” with your time. Sometimes I call it being “obsessively protective” instead, but
What I Learned About Mindset From Having Dinner With A Minnesota Viking
Most of you guys probably don’t know this about me, but I own a small stake in a Sports Agency.⛹♀ It was started by one
What I Learned From Writing 8 Sales Letters In The Last 60 Days
Between roughly August 1st and October 1st … I wrote 8 full length sales letters.✍ This isn’t the first time I’ve written a ton of
Why I’m Such A Believer In Masterminds
So here’s how I’ve spent the first three hours of my morning so far…🌞First, a friend of mine who I introduced to online marketing hit
A Quick Tip that will Make Your Unique Mechanisms a Lot Better.
A lot of you have heard me talking about the Unique Mechanism Behind the Problem (UMP)… Along with the Unique Mechanism Behind the Solution (UMS).
Two A/B Test Wins + The Easiest Way To Get Repeat Clients
A/B Test Win #1 For that new offer I have, the one that that paid for the PJ… We had a large mailer who asked us
Want to Make More Money? Then Stop Overcomplicating Things.
I think we overcomplicate things a lot of the time.🤔 Case in point: I recently decided to revamp an old offer of mine. This is
Let’s Talk About FAILURE!
The other weekend, I was lucky enough to get to see Magic Johnson speak in person, and to also briefly meet him. The man is
On Writing Quickly like a Sociopath
Earlier this week I wrote a new promo. It took me 2.5 days (M – Weds afternoon). It’s around 11,000 words. I think it’s really
I Just Booked A $33,000 Private Jet Flight, And Here’s What It Taught Me About The Entrepreneurial Mindset
A few months back… A couple friend of me and Laura’s asked us If we wanted to go with them to a mastermind that’s happening
On Writing Killer Fascination Bullets
One of the biggest “jumps” I made as a copywriter came from a single PDF. It was a copy of the Screaming Eagle newsletter, published
On Dopamine, Client Work, and Focus
One mistake I see a lot of young copywriters make is being more in love with closing clients than they are with actually writing copy.
He Went From Limo Driver to Millionaire Just By Listening To His Clients
Back when I was writing copy for the guys at Lion’s Publishing… I heard a crazy story. One of the guys from Lion’s had flown
I Punched My “Imposter Syndrome” In The Face
A while back I wrote about how some of my inner self-talk used to be “I’m not good enough” and “I don’t belong.” Well, not
What New York’s Best Pizzeria Can Teach Us About Excellence
Two Saturdays ago when I was in New York City… Me, my wife Laura, and two of our friends went to go eat at Di
Advice to a Young Copywriter
A few months ago I got a message from an aspiring copywriter asking if I had any advice for him. I asked him where he’s
Default Modes: On Maximizing Pleasure Vs. Minimizing Pain
Last summer around this time, I was house shopping… And one of my favorite houses had these massive, floor-to-ceiling windows. I loved this: the windows
On Giving Yourself Permission (To Be Unhappy)
We often hear advice about “giving ourselves permission to be happy.” And that’s good advice… But in my opinion, the opposite version of this advice
Don’t Be Like Evan from MasterChef Season 10
My wife, Laura, and I love watching MasterChef. It’s one of our favorite shows, and one of the only “Network Shows” that we consistently record.
Copy Observations From My Spam Folder…(What A Bitcoin Extortionist Taught Me About Writing Better Copy)
I check my Spam folder probably two times per day. I’d say probably 95% of the time, there’s nothing important in there, but every now
How Eliminating Two Negative Beliefs Changed My Life (And Made Me Rich)
Screw it, I’m gonna share something super personal. This is something that will probably surprise the people involved, because I don’t think they know this…
A Decision Making Process + Ripple Effects In Business
I was searching through my Evernote and found an old note I’d created titled: “HLH: Our 3 Major Roadblocks.” This would have been written in
On Turning Down Projects + “A Tale Of Two Copywriters”
One of the factors behind my success as a direct response copywriter is that I turn down projects pretty regularly. I do this for a
A Running List of Business Truisms / Stuff I Think About In the Shower
• Be careful not to confuse revenue with profits. Don’t get “drunk” with large numbers. You can generate a ton of revenue and still have
Lessons Learned From Selling 3 Million Cases of Vodka A Year
Last week, Michel Roux died😢. You might not have heard of Michel. But you’ve almost certainly seen his work. Back in the 1980s, Michel became
Do You Use An Outline When Writing Long Form Sales Copy?
As some of you may have seen from my talks, I have a fairly detailed sales letter outline. It’s not perfect, but it does cover
How Studying Flemish Paintings Can Dramatically Improve Your Sales Copy
Plus: Why The First Draft of A Sales Letter Is A Lot Like A Fatty Cut of Steak… The Best Piece Of Copywriting Advice I