Reflections on the Last Decade
At the start of the previous decade, I was in Pensacola, Florida. Well, that’s where I spent most of my time… Though on New Year’s
At the start of the previous decade, I was in Pensacola, Florida. Well, that’s where I spent most of my time… Though on New Year’s
I figured I’d share what a normal routine for me looks like in this blog post… Since maybe, there’s something you can borrow from me
December 24th, 2014 – Disney stock traded at around $95 a share December 24th, 2015 – Disney stock traded at around $105 a share December
Below are three of my favorite books I read in 2019. I was originally going to make this list longer, but I woke up kind
Some of you may know that I was a philosophy major in college…👨🎓 But I doubt you know the reason why. It’s because of a
Recently, I had lunch with my friend, Jason, and his business partner, Jon. Jason started running traffic to my Holy Land Health offers back in
Some of you will remember how I recently wrote that a big key to success is just showing up… And then I gave plenty of
Yesterday I looked at the funnel for a company in the pet space that’s doing 8 figures a year… And, the truth is, it wasn’t
I’ve loved the game show Jeopardy! since I was a little kid. My grandpa used to watch it religiously… And from the time I was
I just had an interesting conversation with my Uber Driver… And it has to do with crafting an offer, risk reversal, and demonstrable proof. Here’s
Originally, the page for our next Copy Accelerator Event was supposed to go live on December 26th… But instead, it’s just going live today. By
Here’s an obvious but profound application of the 80-20 Rule as it applies to sales: For anyone who sells anything – no matter if you’re
Yesterday’s post was about a pattern interrupt that happened at the church I attended while growing up. I thought it was a pretty good post…
I went to church pretty much every Sunday as a kid… And if I’m being honest, I hardly remember any of it. In fact, in
If I had a dollar for every time I’ve had an affiliate network say ‘the page is too long’ or ‘the video is too long’
First of all… Happy New Year! I hope you had a great time last night celebrating… And that you’re as pumped for 2020 as I
Yesterday I was talking with one of my private coaching clients about a challenge he’s facing. He recently moved into a new, larger house… And,
So, I just took Tuesday through Monday off. That’s the longest stretch of “off time” I’ve taken in quite some time. In full transparency, during
One thing I talk about a lot these days is being “ruthlessly efficient” with your time. Sometimes I call it being “obsessively protective” instead, but
Most of you guys probably don’t know this about me, but I own a small stake in a Sports Agency.⛹♀ It was started by one
Between roughly August 1st and October 1st … I wrote 8 full length sales letters.✍ This isn’t the first time I’ve written a ton of
So here’s how I’ve spent the first three hours of my morning so far…🌞First, a friend of mine who I introduced to online marketing hit
A lot of you have heard me talking about the Unique Mechanism Behind the Problem (UMP)… Along with the Unique Mechanism Behind the Solution (UMS).
A/B Test Win #1 For that new offer I have, the one that that paid for the PJ… We had a large mailer who asked us
I think we overcomplicate things a lot of the time.🤔 Case in point: I recently decided to revamp an old offer of mine. This is
The other weekend, I was lucky enough to get to see Magic Johnson speak in person, and to also briefly meet him. The man is
Earlier this week I wrote a new promo. It took me 2.5 days (M – Weds afternoon). It’s around 11,000 words. I think it’s really
A few months back… A couple friend of me and Laura’s asked us If we wanted to go with them to a mastermind that’s happening
One of the biggest “jumps” I made as a copywriter came from a single PDF. It was a copy of the Screaming Eagle newsletter, published
One mistake I see a lot of young copywriters make is being more in love with closing clients than they are with actually writing copy.
Back when I was writing copy for the guys at Lion’s Publishing… I heard a crazy story. One of the guys from Lion’s had flown
A while back I wrote about how some of my inner self-talk used to be “I’m not good enough” and “I don’t belong.” Well, not
Two Saturdays ago when I was in New York City… Me, my wife Laura, and two of our friends went to go eat at Di
A few months ago I got a message from an aspiring copywriter asking if I had any advice for him. I asked him where he’s
Last summer around this time, I was house shopping… And one of my favorite houses had these massive, floor-to-ceiling windows. I loved this: the windows
We often hear advice about “giving ourselves permission to be happy.” And that’s good advice… But in my opinion, the opposite version of this advice
My wife, Laura, and I love watching MasterChef. It’s one of our favorite shows, and one of the only “Network Shows” that we consistently record.
I check my Spam folder probably two times per day. I’d say probably 95% of the time, there’s nothing important in there, but every now
Screw it, I’m gonna share something super personal. This is something that will probably surprise the people involved, because I don’t think they know this…
I was searching through my Evernote and found an old note I’d created titled: “HLH: Our 3 Major Roadblocks.” This would have been written in
One of the factors behind my success as a direct response copywriter is that I turn down projects pretty regularly. I do this for a
• Be careful not to confuse revenue with profits. Don’t get “drunk” with large numbers. You can generate a ton of revenue and still have
Last week, Michel Roux died😢. You might not have heard of Michel. But you’ve almost certainly seen his work. Back in the 1980s, Michel became
As some of you may have seen from my talks, I have a fairly detailed sales letter outline. It’s not perfect, but it does cover
Plus: Why The First Draft of A Sales Letter Is A Lot Like A Fatty Cut of Steak… The Best Piece Of Copywriting Advice I