Stress is a good thing?
Recently I’ve been reading a book called “Lifespan – Why We Age and Why We Don’t Have To.”🤓 The book is written by David Sinclair, PhD, a Harvard...
Don’t be Paul Bunyan with his axe
Remember when Napster was supposed to kill the music industry?🎼 Some of you on my list might be too young… But most of you know what I’m talking...
High Intensity Interval Training: It’s Not Just for Fitness
I had a long travel day a while back, and I needed the time to work. I told myself that I would work non-stop all day to get caught up. I pulled out...
If you’re not growing, you’re dying
I enjoy taking risks.😊 Not just in some weird “let’s go skydiving, bro!” type way…🤔 But also when it comes to business.🧑💻 The reason why is simple:...
Freelancers keep f—ing this up
Here's a really simple but valuable tip for freelancers...🧑💻 When sending your client the deliverable, your email should usually be three sentences...
Stop writing “Ads” and start writing conversations.
One of the most common mistakes I see writers making is crafting copy that sounds like an “ad.” It’s super common, and while it happens more...
Copywriters: How do you overcome writer's block?
We’ve all been there. Our brain’s on empty, and the words just won’t flow. We asked fellow copywriters to share how they move beyond the dreaded...
What a 22-year-old ball player can teach you about greatness
Okay, so I LOVE baseball.❤️ It’s by far my favorite sport, and it helps that my childhood team the San Diego Padres are actually very good these...
Just start writing
As you may know, I recently partnered with a health supplement company doing around $50MM a year…🤝 And my goal is to take them to 9 figures as fast...
My 3 criteria for writing a great unique mechanism
When writing sales copy, keep your mechanisms as simple as possible (without losing the parts that make the mechanism unique).🧐 My criteria for a...
The simplest “client acquisition” method in the world.
For copywriters, here’s the simplest way to get high paying gigs: Reach out to your previous clients and ask them how the copy you wrote for them is...
Are Copywriting Masterminds Really Worth the Investment? (And How to Pick One)
It has been called one of the most unforgettable races in Olympic history, and if you saw the 400-meter hurdle finish for Karsten Warholm (Norway)...
Pro vs. Amateur
Did you watch the Floyd Mayweather v. Logan Paul fight back in June?🥊 To be perfectly honest, the fight played out exactly like I expected it to:...
Ever feel like your momentum is dying?
I’ve felt that way before.😌 One of the last times was in late 2018, right before launching Copy Accelerator with Justin. I’d been running an Agency...
Unf*ckable
Experience and mastery of a high-value skillset are your most important assets...👌 Even more so than actual financial assets, usually. You can lose...
Emotional Response
You may have heard of this before…👂 But if you haven’t, let me share my definition:👇 Direct Response Marketing = Marketing where the objective is to...
The day I got a flat tire
While visiting Park City, Utah with my family earlier this year my wife Laura took our daughter Eden out for ice cream, and suddenly I got a phone...
Want to scale your business? Get yourself a “Subway”
Did you know that at its peak, Subway had 43,912 stores around the world, compared to 37,241 for McDonald’s and 27,339 for Starbucks? 🤔 This made...
Does Grammar Have to be Perfect in Copywriting?
How could you forget your high school English teacher? She inked up your papers, taught you to diagram sentences, and made you memorize the...
Freelancers – what are your thoughts about joining a mastermind?
You may be wondering whether to take the plunge and join a mastermind or attend a mastermind event. Will it be worth the time and money? Read on to...
Recent Comments